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Search Engine Optimization
Komárek, Miroslav ; Molnár, Zdeněk (advisor) ; Brdek, Vladimír (referee)
The goal of this thesis is to analyze methods and techniques applying to Search Engine Optimization (SEO). The thesis combines theoretical knowledge extracted from scientific sources and from author's experiences. Search Engine Optimization methods are divided into two major chapters according to sphere of their activity. On Page Factors -- factors occuring on web pages and Off Page Factors -- factors affecting web pages but occuring out of web pages. There is a case study at the end of this thesis. Acquired knowledge are used there. The case study is based on real-world project and includes detailed results and economical indicators.
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Teradata Database System Optimization
Krejčík, Jan ; Chlapek, Dušan (advisor) ; Štaud, Karel (referee)
The Teradata database system is specially designed for data warehousing environment. This thesis explores the use of Teradata in this environment and describes its characteristics and potential areas for optimization. The theoretical part is tended to be a user study material and it shows the main principles Teradata system operation and describes factors significantly affecting system performance. Following sections are based on previously acquired information which is used for analysis and optimization in several areas of described environment.
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Optimization of ideal nutriment
Šádová, Eva ; Kuncová, Martina (advisor) ; Šindelářová, Irena (referee)
The thesis describes a way of searching the best bill of fare for certain patient in hospital. The target is to set up and then to solve an optimization model. Criterion of performance is to minimize spending on selected foodstuff. The first part describes a theory of optimization models, the second is about nutrition and the third aims to solve a model and to interpret the results.
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Analysis of Banking Products for Entrepreneurs and Firms - differences of the offer provided by Czech banks in comparison with banks abroad
Štěchová, Petra ; Votava, Libor (advisor)
The use of banking products is an integral part of business. For this reason, the theoretical part of the work focuses on the general description. It also highlights the benefits of optimization in this sphere. It also indicates the differences between Czech and European banks, which are most obvious in the bank charges. They discussed the impact of financial crisis, affecting in particular the availability of credit. Practical part of the work focuses on the comparison of products, namely the current accounts of domestic and foreign bank -- ČSOB and Deutsche Bank. The result of this analysis is greater partiality for the establishment of current account at a bank in the Czech Republic. In addition, bank products are analyzed, leading joint-stock company CZ LOKO, which are mentioned experience with their use. Subsequently, the company CZ LOKO recommended a new current account, which is based on the comparison of bids for five lesser-known banks. From this analysis came to establish a new account at a branch of Austrian Oberbank AG, based in the Czech Republic. Finally, carry out a survey on the use of banking products, which demonstrated that all of today's entrepreneurs, to a lesser or greater extent, using bank's services.
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Financial optimization
Mynařík, Petr ; Kuncová, Martina (advisor) ; Blažek, Radovan (referee)
The thesis describes a way of searching a better financial opportunities. The first part is about the multiple criteria decision making. I focus on application methods of multicriterial evaluation of alternatives on different possibilities of solving retirement. The target is to compare different possibilities and then suggest a solution. The second part is about the linear programming. The main objective of the diploma thesis is to suggest a create mathematical model, which I will use in my profession. This mathematical model will display results, which tell us how we can solve the question of money and finance.
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Sourcing optimization in Thermo Fisher Scientific company
Spejchal, Luděk ; Toman, Prokop (advisor) ; Dudová, Lenka (referee)
The aim of this diploma thesis is a detailed view of a process and way of managing all the sourcing activities in the company Thermo Fischer Scientific. The focus (of my work) is a czech site of mentioned company situated in Mukařov, which, apart from production itself, is engaged also in sourcing for its own needs (where in most cases it has a decision power in its own hands) as well as for the whole company in the global measure (where it operates just as an intermediate searching for possible business partners, without any powers of decision). The main contribution of my work lies in the comparison of both of these variations and detailed investigation and description of all the activities that could help to optimize the global sourcing. I found out that entire optimizations are based on communication improvements among all the sourcing managers and technologists within the global corporation. On the basis of this fact I have projected models of documents the sourcing managers should work with, suppliers database and an information server. The result of my work is a process scheme which should contribute to the outsourced projects optimization.
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Solving optimization problems using Monte Carlo method
Švehla, Pavel ; Jablonský, Josef (advisor) ; Dlouhý, Martin (referee)
The goal of the text is to communicate basic principles of Monte Carlo method and its application in solving linear programming problems with uncertain parameters. Monte Carlo method is widely used in various areas of science. However, the document focuses mainly on usage in economic applications. Nature of the second part is purely practical. It clearly describes finding solution of stochastic model using Crystal Ball software and its embedded solver -- OptQuest. Ambition of this work is also to be a brief Czech version of Crystal Ball user guide.
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Keyword analysis in search engine optimization
Kovařík, Tomáš ; Stříteský, Václav (advisor) ; Novotný, Michal (referee)
Keyword analysis is described as an important tool of internet marketing and a part of search engine optimization (SEO). The main goal is a detailed description of methods used in keyword analysis and search engine optimization. Choice of keywords is crucial to finding a company and its website on the internet today. Keyword analysis is used for optimization of an existing website and the list of recommended keywords is included.
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