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Obchodní modely digitální distribuce audia
Hlaváček, Ondřej ; Šedivá, Zuzana (advisor) ; Kafka, Daniel (referee)
This thesis considers current status of recording industry divided into two parts -- music and audiobooks, either in the whole world and Czech Republic. Used technologies, payment systems and business models are examined alongside with fresh information from recording industry. The models part describes an ideal business model, which incorporates current trends and creates a vision of the business in the future. Applied part adjusts this model according to real world factors into a model usable in the Czech Republic. A final SWOT analysis describes all strengths, weaknesses, opportunities and threats of the given model.
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The globalization and the function of international organizations
Muziková, Kateřina ; Jiránková, Martina (advisor) ; Abrhám, Josef (referee)
The first chapter of the thesis deals with the theme of the globalization, its development, causes of origin, displays and impacts. Chapter two deals with the International Monetary Fund, its function and its position in the world economy. The third chapter is devoted to the Group of the World Bank, the activity of its particular institutions and the function of this organization. The last chapter deals with the World Trade Organization, its history and its up-to-date activity.
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Studentská konta v produktové nabídce českých bank
Moravec, Radek ; Půlpánová, Stanislava (advisor)
Práce se zabývá studentskými účty pěti českých bank ? České spořitelny, Československé obchodní banky, GE Money Bank, Komerční banky a UniCredit Bank. Analyzuje rozmístění bankomatů a souvislost strategií jednotlivých bank. Ukazuje, že primárním faktorem určujícím množství provozovaných bankomatů je počet obyvatel daného města, a prokazuje souvislost mezi zvolenými strategiemi ČSOB a České spořitelny. Dále jsou zkoumány poplatky spojené s provozováním účtů. Jednofaktorová analýza rozptylu prokazuje, že UniCredit Bank nastavuje výši poplatků bez ohledu na konkurenci. V modelových situacích je počítána finanční výhodnost produktů jednotlivých bank.
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Banky, jejich klienti a podstupování finančních rizik
Knězová, Jana ; Burgerová, Jiřina (advisor) ; Zemplinerová, Alena (referee)
Tato bakalářská práce se zaměřuje na obchodní banky a jejich finanční rizika, která musí denně podstupovat. Exkurz do vývoje bankovnictví nám nastínil některé skutečnosti, které se postupem času změnily do takové podoby, že je dnes nazýváme riziky. To, že banky jsou ochotny tato rizika podstupovat, je očekávání výnosu, který za tím stojí. Čím větší riziko, tím větší výnos. Práce vysvětluje, jak je na jednotlivá rizika pohlíženo a jak se s nimi banka vypořádá a jak určí a změří jejich velikost. Zároveň uvádí i příklady ze současnosti, kde je patrné, jak to doopravdy funguje.
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The current trends in the Czech-Chinese trade relations and prospects for their further development
Krutiš, Martin ; Stuchlíková, Zuzana (advisor) ; Zapletal, Petr (referee)
The thesis deals with the current trends in the Czech-Chinese trade relations. The first chapter deals with the development of the Chinese economy in the new millennium after its entry into the WTO, through dealing with the consequences of the economic crisis to Chinese priorities and objectives within the current 12th five-year plan. The second chapter describes the development of mutual Czech-Chinese trade in goods and services from the beginning of the 21st century, including the current situation. In the third part, the thesis informs the potential Czech enterprises about the business environment of the PRC, its perspective sectors and regions, the Czech institutional support or possible forms of entry to the Chinese market. In the practical part, the thesis analyzes the business of the Czech company Linet in the People's Republic of China, whose experiences are compared with the theoretical work. The end of the third chapter deals with the prospects for mutual business relations between the Czech Republic and the PRC, which the author of the thesis sees mainly at EU or Central and Eastern Europe macro-region level.
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Shopping gallery
Gargulák, Martin ; Barnat, Jan (referee) ; Pilgr, Milan (advisor)
The objective of the diploma thesis is a design and a check of load-carrying steel structure of a shopping gallery. The project is designed in two options. The building is located in Vsetin. The total ground plan‘s dimensions are 51x54 metres. The height of the building in the highest point is 17 metres.The whole building is divided into two parts - entrance hall and free-storey building. For selected option the calculation of joints and column anchorage is performed as well as the design documentation.
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International economic organizations and impact of their activities on international trade development
Jovičić, Elena ; Sato, Alexej (advisor) ; Štěrbová, Ludmila (referee) ; Čajka, Peter (referee)
The necessity for a more adequate regulation of global trade relations (including support for the liberalization and development of international trade), in the context of the deepening globalization processes, requires a greater level of involvement of international economic organizations and more effective implementation of their activities. The primary purpose of the dissertation is to determine whether and how the World Trade Organization, the United Nations Conference on Trade and Development, the International Monetary Fund and the World Bank Group have influenced the development of international trading system. The results of this thesis show that international organizations (primarily WTO and UNCTAD) during various stages of its development have been significantly affecting international trade growth mainly through the implementation of specific activities and measures related to a series of agreements and decisions. However, international organizations have had a divergent impact on international trade. The effectiveness of the implementation of specific activities and programs were depending on the political and economic situation of member countries, as well as the governments´ readiness and willingness to implement these measures. On the other hand, the effectiveness of realization of specific activities have been affected by either the internal weaknesses of the organizations, or the insufficient level of cooperation and coordination in the implementation of joint programs and measures aimed at international trade development.
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Business and Cultural Specifics of Burma
Tomková, Markéta ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The aim of my bachelor thesis is to outline the process of business negotiation in Burma, business etiquette and cultural specifics of the country and also to verify the hypothesis that they are so different from our practices as to prevent citizens of the Czech Republic and Burma from communicating and doing business with each other, or that they distinctively complicate these matters. The paper should serve as a comprehensive guide for future investors, entrepreneurs, business representatives and other people, who want to learn something more about this country. The body of the thesis is divided into four chapters, whereas the introductory chapter provides basic characteristics of the country such as history, geography, demography, administrative division of the country and the current political situation. The second chapter is focused on the economic stuation and business relations between Burma and the Czech Republic with an emphasis on basic conditions of the use of Czech products in the local marketplace. The third chapter is an analysis of business practices and etiquette, and the last chapter concentrates on specific features of Burmese culture, whose knowledge constitutes a basic prerequisite for misunderstanding the nature of the local population and establishment of successful business relations. The paper is based on Czech and foreign books and internet resources, statistics made by international organizations,observations of guide Radka Tkáčiková, personal experience of foreign business representatives operating in Burma and information provided by Ing. Ivan Chválny from the Embassy of the Czech Republic in Bangkok.
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Implementace procesního řízení v podmínkách malé obchodní organizace
Semerák, Jiří ; Chlapek, Dušan (advisor) ; Khun, Jiří (referee)
Cílem této práce bylo ověřit možnost použití procesního řízení v podmínkách malé obchodní firmy a vytvořit metodiku, která by obecně popsala jednotlivé kroky implementace. Metodika je určena pro malé a střední firmy, které jsou postaveny před potřebu optimalizace podnikových procesů a nebo stojí před problémem transformace ve větší firmu. Práce je rozdělena do tří částí. První část zahrnuje teoretický základ. Skládá se z popisu historického vývoje procesního řízení, definice procesů a procesního řízení s ukázkami přístupů různých autorů. Dále jsou zde popsány metodiky starší i novější. V další, praktické části, je práce zaměřena na samotnou implementaci procesního řízení. Implementace je pojata jako projekt a je rozdělena do analytické části, ve které je rozebrána pozice firmy a její hlavní cíle a částí kde je vypracován návrh nového způsobu řízení, popsána implementace, testování, vyhodnocení a fáze definice dalších možných vylepšení podnikových procesů. V poslední části jsou slovně popsány jednotlivé kroky vyvinuté metodiky implementace procesního řízení v podmínkách malé obchodní firmy, které jsou doplněny schématem postupu implementace.
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