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Communicatin Mix of Network of Clothes Shops GATE
Sliačan, Marek ; Sarová, Zuzana (referee) ; Mráček, Pavel (advisor)
This thesis focuses on the marketing communication of Gate s.r.o. company. This company is active in the fashion and clothing industry. Thesis is composed of three parts. The first part is made of marketing theory and makes basic theory knowledge about marketing mix and marketing communication. The company and current state of its marketing communication is described in the second part. The third part contains suggestions for improvements.
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Internet Presentations and Content Management Systems
Wisla, Jan ; Pučok, Libor (referee) ; Koch, Miloš (advisor)
Bachelor thesis is focused on creating web presentations using content management systems. The work consists of two parts - the theoretical and practical. The theoretical part will focus on issues of content management systems (CMS), an explanation of their principles, their functionality and the reasons why and when to use content management system. In the practical part is developed web site design for AR CARS s.r.o., which uses open source content management system.
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Concept of E-markting for Kitemaniacs.cz
Kinzel, Roman ; Bielik, Igor (referee) ; Dvořák, Jiří (advisor)
The goal of this bachelor´s thesis is an e-marketing proposal for a sport club “kitemaniacs“. The work consists of a theoretical, analytical and practical part. Acquired analysis data will be used as a basis for a practical part of the work. In the first part I will work out a web site presentation. Subsequently I will make an search engine optimization of the website presentation. In the last part I will watch and control the success of the executed e-marketing.
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Website concept
Úradníček, Lukáš ; Klusák, Aleš (referee) ; Koch, Miloš (advisor)
My bachelor’s thesis is devoted to evaluation of official website of Faculty of business and management, Brno University of technology (http://www.fbm.vutbr.cz). Usability, accessibility and information architecture are evaluated. The modified version of website is suggested, based on findings, which secures a higher user comfort and is consistent with „Best practice – Pravidla pro tvorbu přístupného webu“ accessibility rules, issued by Department of informatics Czech Republic.
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Body Design
Bobáková, Natália ; Olivová, Kateřina (referee) ; Klodová, Lenka (advisor)
The long-term topic of my artistic interest is an attempt to link sport with art by examining the human body and movement. In this bachelor thesis, I build on already existing work and I further develop this idea. I deal with a sport as a cleansing ritual and I focus on a sweat as a phenomenon of physical activity. I find grace in this body fluid and I use it on a commercial level. Using the sweat, I create a unique T-shirt design and I present it through a website created just for this event.
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Automatic configuration of networking devices in Cisco academy laboratory
Verner, Lukáš ; Pust, Radim (referee) ; Komosný, Dan (advisor)
This bachelor´s thesis deals with proposal and system implementation for automatic configuration of Cisco network devices. This system is called AutoConf and it is intended for distant copying configuration files from eagle-server to the switches and routers in Cisco academy laboratory. It is handled by web pages placed on eagle-server. In this system, user can create new laboratory exercises with configuration files for network devices and then these files could be used for configurations. Informations about done configurations are saved in relation database MySQL. Network devices which will be configured by system AutoConf have to be connected with eagle-server. To setup their connection settings was created decision-making mechanism. If it detects physical connection between network device and eagle-server before network device starts, it will set network device for communication with eagle-server.
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Monitoring of workstations in Cisco academy laboratory
Hrabal, Zdeněk ; Kubánková, Anna (referee) ; Komosný, Dan (advisor)
This thesis deals with design and implementation of a Web page that allows the manipulation with data on a server and workstation in the laboratory. It is also possible to get more information of these stations, such as installed on the virtual systems, free space on a drive or the contents of the directory. Details of the stations provide scripts written by Bc. Jiří Homolka in a Bash language. For this reason, the work also deals with the issue of scripts to run in various modes - in the background or in the pseudoterminal. Part of this work is the formation of the database structure, which allows to trace the activities on the workstations and show the history. The web is accessible form the Internet so there was given an attention to the security and protection against attempts of unauthorized intrusion. Therefore the system can login only registered users with appropriate rights or new accounts can be created or existing modified.
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Comparison web pages of selected districts of Prague
Hain, Tomáš ; Sigmund, Tomáš (advisor) ; Toman, Prokop (referee)
This thesis is aimed at comparison web pages of selected districts of Prague. Its benefit consists in determination of the quality of web pages on this specific level of public sector. Moreover, each testing is concluded with a listing of major shortcomings and suggestions for improvements. Last but not least, the relationship between usability testing and heuristic testing has been determined at the end of this thesis.
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Marketing-trade analysis of web sites in retail business
Zapletal, Ondřej ; Sedláček, Jiří (advisor) ; Sajal, Martin (referee)
The thesis generally analyzes functions and content of retail web sites. Author uses his experience from his current employment, where he administers web site of one of the main retail chains in the Czech Republic. Importance of this subject is seen in its recency, when the usage of internet rises in many human activities and shopping is one of them. The aim of this document is to find characteristics of today's market and based on these it tries to predict trends that will influence the shape of commerce on internet in near future.
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