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Behaviour of Shopping Centre Visitors
MEJZLÍKOVÁ, Lucie
This diploma thesis focuses on customer behavior in specific shopping center. The theoretical part focuses on terminology which corresponds with the theme. The practical part focuses on analysis of customer behavior in shopping center City Park Jihlava. The main goal of the thesis is segmentation of customers and to offer recommendation to the management of the center. Proposals are processed and based on analysis and results of personal questionnaire.
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Behaviour of Shopping Centre Visitors
POPELOVÁ, Renata
Diploma thesis is focused on the behavior of the visitors of the Shopping Center Géčko. In the theoretical part, there are explained the basic terms from the domain of customer behavior and there is also the specification of shopping centers. The practical part contains quantitative research. The main purpose of this thesis is to propose recommendations for the management of the shopping center based on the results of the questionnaire.
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An air conditioning in the shopping center
Pospíšil, Tomáš ; Uher, Pavel (referee) ; Rubinová, Olga (advisor)
The bachelor thesis is divided into three parts: theoretical, computational and projection. In the practical part of the bachelor's thesis I solve the design of the air-conditioning of the shopping center, which includes the main commercial space and the respective rooms. In the theoretical part I deal with acoustics in air-conditioning. Sources of noise and possibilities of their attenuati-on.
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Marketing at the shopping centre
POLÁKOVÁ, Lucie
The presented diploma thesis deals with the newly opened shopping center Galerie Teplice. The center is currently working on creation of a suitable market position with respect to the existing strong competition. The objective of the thesis is to evaluate the current position of the aforementioned shopping center on the market, then to learn more about its visitors and finally to improve targeting and personalize the marketing communication based on the analysis of results. For this reason the diploma thesis is focused on identifying and analyzing detailed information about the behavior, perceptions and preferences of visitors of designated shopping centers, especially of the Galerie center and on defining of its current positioning in relation to specified competitors.
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Shopping Center in Ivanovice na Hané
Čech, Martin ; Šmak, Milan (referee) ; Pilgr, Milan (advisor)
Work deals with design of steel structure of shopping center. It is a building with rectangular shape with dimensions 28 x 55 m and a height 11 m and with cylindrical roof with 50 m radius. Main frames are designed with 5,5 m distance and they are made of arc roof truss connected to steel plate columns. Exterior building envelope is made of Kingspan sandwich panels. Roof cladding is designed without purlins and curtain wall is fastened into side rails. Macalloy tension members are used to obtain spatial rigidity of the structure.
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Marketing Tools Increasing Competitiveness of Company
Brabec, Lukáš ; Svoboda, Pavel (referee) ; Zich, Robert (advisor)
This bachelor's thesis is focused on competitivness strengthening of the shopping mall Futurum Brno using selected marketing tools. Whole concept of the bachelor's thesis is aiming primarilly on the final customer, that mean on the B2C market. There is detailed analysis of the shopping center and Brno market environment done in the thesis. Based on the outputs of the analytic part, there are proposed measures that lead to competitivness strengthening of the shopping center and improvement of its position on the market.
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Emergency Plan for a Shopping Centre for the Protection of Persons Against Deliberately Set Traps Involving Explosive Devices of Hazardous Chemical Substances
Venclovský, Filip ; Kirsch, Libor (referee) ; Mika, Otakar Jiří (advisor)
This theses is speaking about the posibilities of commit a terrorist action through the agency of the dangerous chemical substances or explosive devices in the Czech Republics shopping centers. Teoretical part wants to give an informations about legislative base of this dilema, characteristic of the shopping centers, characteristic of the disposable resources to the perpetration the terrorist action and the instruments for the solution of theses expectional events. The unique survey is base of practical parts. The survey was carry out to the fading out the best possibilities to commit a terrorist action. More than twenty experts were the respondents. The another parts of the practical part are the descriptions of the scenarios of the terrorist action, suggestions to the protection of the persons in the shopping center and the crisis plan for the shopping center to the solution of the expectional event which is describe in this theses.
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Critical Analyse of a New Reatail and its Development Prediction
Martáková, Andrea ; Fajkus, Jiří (referee) ; Škapa, Stanislav (advisor)
The objective of the thesis “Critical Analysis of the new retail and estimation of its future development” is to present a close overview about retail real estate issue in Czech Republic. First chapters are focused on theoretical issues of the retail. The practical part is focused on space-time analysis of market characteristics in the Czech Republic, which provides theoretical insights and diffusion process of expansion of shopping centers. The outcome of this paper is an estimation of the future development of the new retail from the optimistic, realistic, and pessimistic views of the market characteristics, and a definition of the competitive parameters of the retail development.
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Development of the commercial property market in Brno
Zouhar, Matěj ; Bílá, Kateřina (referee) ; Ivanička, Koloman (advisor)
This thesis analyzes the commercial real estate market in Brno, with a focus on the fol-purchasing center. It also deals with determining the marketing strategy of OC Olympia. The marketing strategy was created SWOT analysis, and from it created proposals or recommendations for increasing visitor center. Next been created a competition analysis and market research around the center.
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Communication Strategy of Galerie Vaňkovka Brno
Junek, David ; Zich, Robert (referee) ; Šimberová, Iveta (advisor)
The subject of the thesis is to develop a communication strategy for the company Galerie Vaňkovka Brno. The starting point of this work is theoretical knowledge of marketing, which are applied in the analytical description of the company. The findings of the current state of the company is subsequently developed a set of recommendations that will enable achieving effective communication with customers.
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