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Product Marketing Strategy
Hořelková, Daniela ; Čech, Jakub (referee) ; Schüller, David (advisor)
This master thesis focuses on the proposal of marketing stratégy of product, which is gypsum based self leveling compound produced by Sika CZ, s.r.o. Based on theoretical knowledge analysis chosen strategy and current customers experiences. Designs the proposal of marketing startegy. Outcome of this thesis are relevant proposals for its improvement.
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The Business Plan for the Foundation of a Kindergarten
Soukupová, Šárka ; Procházková, Petra (referee) ; Bayerová, Vladimíra (advisor)
The master´s thesis is the proposal of the business plan for the foundation of a private kindergarten in Ivančice, as a limited liability company. The proposal is based on market needs and analysis of general and business environment, for which is typical the excess demand for services of kindergartens over their existing capacities. Organizational, marketing and especially financial plan backs up viability selected business.
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Analysis of the Selected Firm
Soukupová, Šárka ; Dobrovodská, Věra (referee) ; Hanušová, Helena (advisor)
This bachelor´s thesis deals with analysis of the small company ESTA, spol. s r.o. It contains theoretical bases, which are then implemented in the actual business reality through SLEPTE analysis, McKinsey 7S Framework, Porter's analysis and SWOT analysis. Finally, the situation is evaluated and solutions are proposed to improve the current situation of the company.
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Analysis of the Selected Company by the Selective Methods
Soušková, Šárka ; Mahdal, Otakar (referee) ; Hanušová, Helena (advisor)
This Master´s Thesis is focused on the analysis of the company PSG – International a.s. that operates in the construction, energy and petrochemicals in the Czech Republic and abroad. Based on the selected methods – Fundamental analysis, SLEPTE analysis, Porter´model and SWOT analysis, was performed a detailed analysis of the company. Based on the findings I present appropriate recommendations to improve performance, efficiency and financial situation of the analysed company.
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Bussines Plan
Hanuš, Jan ; Kostoláni, Rastislav (referee) ; Hanušová, Helena (advisor)
My graduation thesis deals with the questions of opening a new youth hostel. The objective of my thesis is to create the company which runs a hostel. The first part contents theoretic introduction to the problems and definitions of the esential concepts. The other part concerns application of the theory of setup new business in practice - processing a business plan and analysis of competition.
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Evaluation of the Financial Situation in the Firm and Proposals to its Improvement
Karasová, Petra ; Pantůček, Igor (referee) ; Žižlavský, Ondřej (advisor)
In my Bachelor‘s thesis I will evaluate the financial situation of the company Ekol spol. s.r.o. between the years 2005 and 2008. This evaluation will be done based on the financial reports according to Czech accounting standards. In the first part of this thesis I will evaluate the current situation of the company, in the second part I will describe solutions based on theoretical methods. Then I will do a financial analysis of the company, finally I will summarize individual analyses and highlight problematic areas and follow with suggested methods of resolution.
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