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Application of Competitive Intelligence methods in the family business
Špírek, Martin ; Molnár, Zdeněk (advisor) ; Střelka, Jindřich (referee)
This work is primarily focused on using Competitive Intelligence (CI) in practice. Its purpose is primarily to use methods CI in a small family business to increase its competitiveness. For this purpose, the work used methods to analyze the information obtained, especially Porter's five forces model and SWOT analysis. These two methods allow analyze the business environment, evaluate its current position and define the competition. In order to increase the competitiveness, the work also analyzed the company website and their competitors, according to predefined criteria, mainly based on generally accepted WCAG 2.0. The contribution of this work in general is a practical demonstration of the possibility of using techniques CI in a small family business. In concrete terms it is mainly the evaluation of individual analyzes carried out, their conclusions and recommendations drawn from it and the "Draft strategy for increasing the competitiveness of businesses." This with the aim to improve the company's market position, enhance its competitiveness and improve its strategic planning. Due to the fact that CI is a theory today already quite well known and described in detail in many scientific studies and articles, in this work is described and defined only very briefly in the second chapter. The main part is devoted to collecting and analyzing information on the industry and competitors and their subsequent evaluation and making recommendations. The penultimate chapter is devoted to design a strategy to increase competitiveness.
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Comparative Analysis of Competing Suppliers of Electricity to Households
Hančl, Matyáš ; Kovář, František (advisor) ; Pavlas, Luboš (referee)
In the theoretical part of this diploma thesis I will explain basic keywords for understanding the entire work. I would like to explain here the related theory of the electricity market in the Czech Republic and strategic analysis of the external environment. Also here will be indicated and introduced basic energy terms, composition of the electricity prices, history of the electricity market opening, activity of the Energy Regulatory Office and details of the price calculator. Further I will focus on description of the specific external analysis tools. In the practical part of this work I will characterize the whole industry, perform strategic analysis and compare specific suppliers of electricity to households.
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Analysis of the position of the company DEVOTO on the Czech market
Reicheltová, Kateřina ; Heřman, Jan (advisor) ; Zeman, Karel (referee)
The following Bachelor thesis aims to assess the status of the company DEVOTO in relation to its competition. DEVOTO is a small Czech company engaged in manufacturing children's furniture and custom furniture pieces. This thesis should serve mainly to the owners of DEVOTO as "food for thought" about the current situation, or as a basis for selecting the appropriate business strategy to pursue. The theoretical section of the paper focuses upon the issues faced by small and medium enterprises in the Czech Republic, mentioning institutions providing support and concentrating on strategic management. From a practical viewpoint, the Czech furniture industry of recent years is described with a focus on DEVOTO from establishment. These inferences are supported by SWOT analysis and the Porter's five forces model of DEVOTO.
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Strategic analysis focusing on key success factors for business start-up
Vostarková, Šárka ; Dvořáček, Jiří (advisor) ; Lukeš, Martin (referee)
This master's thesis deals with strategic management. The aim of this work is to implement a strategic situational analysis of a particular company, using the methods described in the theoretical part. The thesis mainly focuses on the company's key successful factors which will be extrapolated from the strategic situational analysis. It is divided into two parts. The theoretical part presents basic concepts of strategic management, further methods used for strategic situational analysis and technique for evaluation and selection of the strategy. In practical part, described methods are applied to the selected company, in this case to the elementary school.
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Strategic Analysis of an Enterprise
Dudincová, Jana ; Kovář, František (advisor) ; Tučková, Zuzana (referee)
In my diploma thesis I have worked up a strategic analysis of the Pacovské strojírny Inc. company, during which I have used various methods of internal and external strategic analysis. Strategic analysis included Analysis of Company Resources, Portfolio Analysis and SWOT Analysis. The external strategic analysis included Porter's Five Forces Model, PEST Analysis and Competitors Analysis. On the basis of the aforementioned analyses I recommended a suitable strategy for future development of the enterprise.
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Business Plan
Svobodová, Martina ; Tyll, Ladislav (advisor) ; Krause, Josef (referee)
This thesis is focused on processing business plan new company called 3energy.cz. The theoretical part includes basic concepts relating to business, its legal form, then there is the business plan described in terms of structure, form and content. The practical section contains a description and analysis of specific enterprise with a particular focus on the competition, neighborhood of company and marketing. The following part is the financial plan of 3energy.cz based on the initial investment, the anticipated revenues and expenses of the company. Based on these data, the forecast financial statements is prepared on a time horizon of five years. This part ends with an analysis of risks that may arise during real business.
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Competition analysis
ŘEŘÁBEK, Tomáš
This thesis focuses on the competition analysis of Zeelandia on the Czech market. In the literature review are indicated problems related to situational analysis, competition, competition analysis, SWOT analysis, SW analysis and Porter's five forces model. The practical part is composed of a list of competitors, compare financial indicators, determination of market shares, SW analysis with valuation, identification of key strengths and weaknesses and the subsequent overall evaluation.
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Prospects of Emergence of International Trade in Wine
SOBOTKOVÁ, Michaela
The aim of the thesis is to analyze the prospects of development of international trade for the Czech wine producers, to specify the trade in selected products and make recommendations for the development of the studied field. A partial view of this diploma paper is to provide suggestions for improving the position of Czech wine producers in foreign markets. Create new proposals for how could the Czech winemakers be more competitive in international standard.To determine the situation of the wine culture in the Czech rep. I chose the survey by questionnaires. I asked 321 winemakers. After that I analyzed the situation of wine producers in the Czech rep. and in the world. In the end I searched situation analysis of chosen winery. Parts of this analysis are STEP analysis, Porter?s five forces model, financial analysis, portfolio description. The output of these analyses is SWOT analysis.
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