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Food as an Aesthetic Object?
TOMANOVÁ, Kateřina
The aim of the bachelor thesis named "Food as an Aesthetic Object?" is to introduce the theoretical assumptions of the aesthetic concepts of Jan Mukařovský and then try to apply it to the theme of food. The next step will be the emphasis on psychical distance and aesthetic experience that will help us better understand food as an aesthetic object. In the third part we present some authors who deal with our topic and we can use them as a support in our research, because Jan Mukařovský doesn't express himself to theme of food. The intention of the thesis is to clarify whether food can be aesthetically conceived.
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Meaning of Consumer Behaviour Changes Related to Transition from Student Social Role to Employee Social Role
Záleská, Eva ; Šanderová, Jadwiga (advisor) ; Jeřábek, Hynek (referee)
The thesis deals with the changes related to shift from university to first serious job. We have tried to find out how do graduates and university students reflects possible changes related to this situation with focus on changes in consumption behaviour. The theoretical part is based on theories of practices with their representatives Pierre Bourdieu and Alan Warde. Also approach of Mary Douglas and several classical approaches to consumption (e.g. Thorstein Veblen's conspicuous consumption etc.) and approach to reference groups theories are presented as a theoretical background of the thesis. The research is based on qualitative interviews with graduates or university students who have started to join their first serious job. All interviews have been conducted with Prague residents who work in commercial companies in Prague, their position have been often related to marketing area. The main finding is that the respondents perceive their social status as higher than before, they have started to follow practices related to their work team which have manifested also in the change of some of their consumption patterns (connected with e.g. eating, travelling, car purchasing and using). They have also different level of need to be integrated of the work team. This need is based on the age composition...
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Divnolidi z Brna a okolí: Construction of otherness on Facebook social network site
Matesová, Kateřina ; Švelch, Jaroslav (advisor) ; Hladík, Radim (referee)
This thesis aims to describe and analyze the process of construction of otherness, use of humour and taste performance on Facebook page Divnolidi z Brna a okolí. Theoretical background explores contemporary approaches to the research of social network sites (particulary on privacy and sharing; a separate chapter is devoted to Facebook social network site), sociological term of taste as the instrument for social distinction (here, the study is primarily based on the work of Pierre Bourdieu), interdisciplinary concept of otherness (in which we examine works of Mary Douglas, Stuart Hall and Marc Augé) as well as theoretical approach to humour called theory of superiority. We conducted a quantitative description of Divnolidi z Brna a okolí page and a qualitative analysis (a method often called "data-crawling") of 47 page posts. Analytical section of this study focuses on answering following questions: What types of posts can be found on the site? How are individuals captured in these posts perceived? How do the users perceive taste / otherness of the captured individuals? Where were these "weird people" (in Czech language "divnolidi") spotted and how do the users perceive these places? Furthermore, we analyze the use of humour by the page users and the way they react to the site's policy and other...
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Lexical-gustatory Synaesthesia in Native Speakers of Czech
Hupáková, Kateřina ; Chromý, Jan (advisor) ; Lehečková, Eva (referee)
This thesis presents the current knowledge about synesthesia as a specific mode of perception where a sensation (i.e. an inducer) induces another sensation which is not actually present (i.e. a concurrent). Special attention is paid to lexical-gustatory synaesthesia, a special type of synesthesia in which taste is the concurrent (word > taste). The empirical part of the thesis is devoted to practical research of lexical-gustatory synaesthesia among Czech native speakers. It describes the methodology of data collection including a questionnaire survey and the selection of respondents. The core and main benefit of the thesis lies in the detailed descriptions of four selected lexical-gustatory synaesthetes with whom we conducted a one-hour interview questioning the nature of their experiences. The information obtained from this research together with realted related the findings from the literature are summarized in the conclusion of this thesis.
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Metal - music, culture, identity
Hudcová, Lucie ; Heřmanský, Martin (advisor) ; Šima, Karel (referee)
The topic of my diploma thesis is how listeners of metal identify themselves with metal as a music genre and which form of colectivity they generate on the basis of their common musical taste. At first I introduce a short history and development of metal music and then I characterize the concepts of social sciences, that deals with the study of musical cultures and also the concepts of subcultural capital and identity, which I use in my work. The main part of my work constitutes an interpretation of data from my research between metalists, which took place on metal concerts in Prague and on metal festivals in the Czech Republic in the form of participant observation and half-structured and non-formal interviews with listeners of this genre. My research ascertained what does it mean to be a metalist, how important part of life metal represents for its listeners, which shared attitudes and values metal generates, what produces the sense of belonging of metalists and if there is any inner division between them.
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Czech Film Taste in Sociological Perspective
Smoljaková, Natálie ; Holeček, Tomáš (advisor) ; Balon, Jan (referee)
The aim of this work is to find specific preferences of Czech film consumers. By these specific preferences it is meant the type of stories, heroes or genres which does Czech film audience prefer. The analysis is made on the most popular films (i.e. with the biggest attendance) in last twenty years using the theory of Erving Goffman, especially his concept of frame analysis. By using the terms of frame analysis the content of the selected films is compared with the same amount of the most popular films in USA. This comparison is then used to find the differences or similarities among these two different areas, but in particular it is done to underline the specifics of Czech film audience. Powered by TCPDF (www.tcpdf.org)
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Opportunities for Implementing Multisensory In-store Marketing, Demostrated by Apple In-store Communication
Lišková, Iva ; Jesenský, Daniel (advisor) ; Koudelková, Petra (referee)
The Bachelor's thesis entitled "Opportunities for Implementing Multisensory In-store Marketing, Demonstrated by Apple In-store Communication" addresses the marketing possibilities for including all of our senses in a retail store experience. It illustrates those marketing possibilities with current examples of Apple in-store communication. The first theoretical part defines in-store marketing communication, its terminology, provides information about multi sensory marketing and subsequently analyzes each of our senses with the potential for their in-store implementation. In the second part of the theses, theoretical knowledge is used from the first part to describe in-store marketing communication at branded Apple stores, as well as at premium resellers that are found in the Czech Republic, such as iStyle, iSetos, and iWorld. Information about branded Apple stores is gained from literature and on-line sources. Information about premium resellers comes from my own observation and interviews with their employees. The main focus is on the description of the current situation, comparisons and finding new opportunities to implement our senses at in-store marketing communication at Apple stores and their premium resellers.
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Presumptions of the Formation of the modern Men's Suit (General and unique in the typology and in the formation of men's court, military and ecclesiastical clothes in the light written, iconographical and material sources in Czech countries of early new ages at the court of the Austrian Habsburgs in the frame of the European culture of clothing)
Kutílková, Dagmar ; Koldinská, Marie (advisor) ; Petráň, Josef (referee) ; Nachtmannová, Alena (referee)
v anglickém jazyce The dissertation thesis with title "Presumptions of the formation of the modern men's suit" elaborates the general and unique features in the typology of men's court, military and ecclesiastical clothes. Research, which is based on written, iconographical and material sources, is aimed at environment at the court of the Austrian Habsburgs in early new ages from the end of the 15th century till beginning of the 90s of the 18th century having respect to history of clothing in the in Czech countries in the context with European clothing culture. The conception of the thesis goes out from the approach to men's suit in the history of clothing as to the cultural discipline. The main theoretic-metodological basis is investigsation of the general and the unique features in the concrete types of the men's clothing, which are characterized most of all of the contemporary construction (cut), material (cloth) and colours of the men's clothing and which has got the style-forming importance by means of these general features. The results of the research work amplifies not only the knowledge in the area of the clothing history, but also brings the possibility of practical application of this knowledge to increase of the cultural values of written, iconographical and material memories with time,...
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