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Kariérní centrum - nástroj pro zvyšování zaměstnanosti absolventů vysokých škol
Píchová, Kateřina
The bachelor thesis is focused on the analysis of services provided by the university, often within the organization of career center, which should increase the employability of graduates and to facilitate their transition between university and the labor market. In the theoretical part the thesis deals with explaining the basic concepts of the study area, learning about the situation of graduates in the labor market in the Czech Republic and areas, which should students develop in to meet better the requirements of the labor market. Within the bachelor thesis the research was conducted through a questionnaire survey among graduates of PEF MENDELU. The aim of research was to prove the effectivity of career center on the university and services provided by it.
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Science and technology parks as a tool for innovative business support
EIBLOVÁ, Eva
The aim of this work is to evaluate the activities of science and technology parks (STP) and their benefits for the development of small and medium-sized businesses in South Bohemian Region. Analysis of available information and research on a selected group of small and medium-sized firms showed that: a) There are suitable conditions to support innovative activities of small and medium-sized companies in the region, including sufficient spare capacity in the existing STP. b) There is a little awareness about the possibilities of a cooperation among STP and small and medium-sized enterprises in the region. c) Firms are willing and ready to innovative behavior d) Firms have a small interest to cooperate with STP Application of innovation is a key precondition for any company to keep pace with market developments and maintaining competitiveness. Small businessmen are showing some innovative intention, but usually do not have funds enough for their development and subsequent application. Another problem presents itself willingness and readiness of companies to innovative behavior. Sometimes there is not enough trust that the dedication to develop any innovations will improve the situation. Small and medium-sized businesses which are considered to be the basic building blocks of country economic stability are quite reluctant and show no or just a little awareness to cooperate with STP in the region. Hence, cooperation with STP remains an unexplored opportunity and remains a challenge for the future.
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Lifestyle of students PF JU
ZATLOUKALOVÁ, Petra
This bachelor´s work adresses lifestyle of students of attendance and combined study on PF JU and it focuses on future kindergarden teachers. It is based on supposition, that lifestyle is an aspect of person´s life which can be influenced a changed and that by embracing healthy lifestyle, one affects not just oneself but also others. Particulary in case of kindergarden teachers this fact should not be forgotten. The theoretical part deals with selected components of healthy lifestyle. It describes how lifestyle influences one´s physical health and how it is related to psyche. It points out the significance of teacher´s influence on children in kindergarden. In the end it characterizes the developmental period of life, the students of attendance and combined study find themselves in, and describes specifics of third educational facilities. In practical part there are results of questionnaires by graphs. These results represent facts about actual lifestyle of students from PF JU of attendance and combined study of kindergarden teaching.
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Employment preferences of economics faculty students in the Czech Republic and abroad
BRŮŽKOVÁ, Karolína
The aim of this thesis is to compare employment preferences of economics faculty students in the Czech Republic (students from University of South Bohemia in České Budějovice) and abroad which they have on the labour market in different ways. One part of the thesis is analysis of questionnaire survey where are elaborated answers of respondents. Another part is the comparison of the analysis with results of others analysis from different authors and institutions. In the last part of this thesis are made a suggestions how possible is to improve current situation. The work deals with possible solution proposals which lead to elimination of working young people in some area which is not similar to the field of their study. What can be disadvantage barrier in the labour market. Firstly government should make new evaluation of universities, secondly there should be more co-operation between universities and companies for the purpose of arranging internships for students and thirdly students should start with choosing relevant field of study where they can work after graduation.
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Development of model of goals, instruments and performance indicators for digital advertising campaigns for universities
Krejčí, Václav ; Říhová, Zora (advisor) ; Truhlář, Filip (referee)
This diploma thesis "Development of model of goals, instruments and performance indicators for digital advertising campaigns for universities" deals with the issue of marketing commu-nication and is specifically focused on advertisement of higher education in the Czech repub-lic. Theoretical part examines goals of marketing communication, instruments of digital adverti-sing campaings and their performance indicators. In practical part, this knowledge is further modified to suit the specific segment of higher education and there is created a model of goals, instruments and performance indicators. This model is then used as a base for analysis of the digital campaign Buď dobrej!, which had been made for the University of economics in Prague, specifically for the Faculty of informa-tics and statistics. Using the results from the previous analysis, we made practical recommendations, which further expand the model created in the practical part.
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Cybernetics and information literacy
Procházková, Petra ; Mildeová, Stanislava (advisor) ; Exnarová, Anna (referee)
Diploma thesis focuses on cybernetics and information literacy with emphasis on the human element in these topics. The first part describes cybernetics with its two basic terms, which are information and management, as a theoretical resource for subsequent detection of information, resp. internet literacy among students of high scholls and universities. The practical part includes creation of questionnaire, articulation of hypotheses for factual and perceived level of information literacy and subsequent interpretation results of the questionnaire. Addressing the respondents was held by deputy director of one prague high school, through social networks and also by direct addressing. This part reports the information about the level of information literacy with sense of constraints that results contains. Explanatory power of the results of the questionnaire survey is mentioned in the conclusion of this thesis.
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Lecture as a Method of Teaching in Tertiary Education
Spáčilová, Ivona ; Šikýř, Martin (advisor) ; Němec, Otakar (referee)
Lecture is the traditional method of teaching at universities. The aim of this work is to define critical success factors of lectures as a teaching method in terms of the University of Economics in Prague and to suggest measures to make them more effective. The theoretical part is based on the literature and defines the philosophy, history and present of education, the current state of education in higher education and the concept of lectures and other teaching methods at universities. The practical part explores the conditions of lectures at the University of Economics in Prague and summarizes the results of a survey conducted among selected students and interviews with academics of the Faculty of Business Administration.
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The analysis of further development of study information system of University of Economics in Prague
Mynařík, Lukáš ; Benáčanová, Helena (advisor) ; Říha, Jan (referee)
The master thesis focuses on the study information systems used in Czech universities. The biggest part concerns the development of information system used in the University of Economics Prague. The goal of this thesis is to propose a way of a new development of this system, based on the analysis of other systems and to support it with the opinions of a representative sample of University of Economics students. The thesis itself is divided into 3 main parts. The first part shows the 4 most used study systems. Each system is analyzed from different viewpoints and its specifics are stressed. The analysis are made from interviews of the system developers and also web presentations of each subject. Each application solutions are compared with each other. The second part is devoted to the development of the information system of the University of Economics Prague. The author of this thesis expresses his opinion of the information system and proposes a recommendation concerning new functions and possibilities. The proposals are based on the experiences of other students of study information systems, or of the developer himself. All proposals are now in the third part introduced through the questionnaire to students of all other faculties of University of Economics Prague, where they themselves can express their opinions to proposed innovations or to the system in general. The results of the questionnaire are interpreted both in words and graphically.
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Development of tuition fees in higher education in EU countries
KOUDELKOVÁ, Marcela
This thesis "Development of tuition fees in higher education in EU countries" deals with the development of tuition fees as a means of higher education funding in EU countries. First part deals with the development of European higher education policy. Then the development and form of tuition fees in EU countries is described. The development of tuition fees in these three countries is analysed ? in Germany and Austria and also United Kingdom, because the tuition fees here is the highest within all EU countries. The conclusion of this thesis is focused on the issue of introducing tuition fees in the Czech Republic in the context of EU countries and on presenting the arguments of both the advocates and the opponents of its possible introducing.
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