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Event Marketing in Communication Strategy of a Firm
Pirunčíková, Jana ; Hesková, Marie (advisor)
This thesis deals with event marketing into integrated marketing communications. The main objective is to assess the effectiveness and appropriateness of selected methods in the selected company. The work is divided into theoretical and practical part. The first chapter describes the theoretical and the elements of marketing communication and clarifies the issue of event marketing. The theoretical knowledge applied in the Energy Media Publishing Ltd. and specifically its product - the magazine Do kabelky, his performance is part of the second chapter in the situational analysis. The third chapter is devoted to marketing research, which is processed in the form of primary research interviews with the event experts and target group publishing - magazine reader. Finally, in the fourth chapter, I propose that event marketing strategy, which will draft a specific event.
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Marketing strategy of Miele
Novotná, Barbora ; Průša, Přemysl (advisor) ; Sontag, Darina (referee)
The thesis deals with the terms like marketing strategy, its components and the suitable way for promotion and distribution of the specific product. This general idea is then used for analysis of present marketing strategy of Miele which is accompanied by the questionary results. Based on the analysis of present marketing strategy is proposed new strategy which should help the premium brand like Miele to increase the market share and the profit.
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Catering as a special part of Food and Beverage services
Albínyiová, Eva ; Mlejnková, Lena (advisor) ; Zábranská, Hana (referee)
The aim of the bachelor's thesis is to analyse the selected catering agency Maxiservice from the point of the structure, its offer and current competitive situation. The theoretical part is focused on the definitions of basic terms concerning the food and beverage services, especially the catering services. The practical part deals with the analysis of selected company and the explanation of all activities related to the organising of function or gastronomic event.
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Consumer protection within indoor sales events
Šebestík, Ondřej ; Horová, Olga (advisor) ; Růžička, Jan (referee)
This thesis analyzes the course of indoor sales events and compares the deviations between facts presented and the truth. The thesis also researches views and experiences of consumers by the virtue of interrogation and observation. The list of ways in which visitors can defend against violation of the rights of consumers is another part of this thesis. The aim of the thesis is to provide basis for predicting future development of indoor sales events through data collected and processed.
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The identification and the significance of impulses on trading volume
Eichinger, Štěpán ; Musílek, Petr (advisor) ; Tuček, Miroslav (referee)
The diploma thesis deals with an influence of various impulses on increased trading activities of investors reflected in a number of stock titles contained in Dow Jones Industrial Average traded at the New York Stock Exchange and NASDAQ (Cisco, Intel and Microsoft) in 2010. The impulses had fundamentals characters, from macroeconomic data to company events. They were given out verbally in the various declarations of authorities or in a written form, but the contents and influence of which was spread immediately after publication by internet. The identification of impulses comprises determination of an important factor or specific news which might influence a number of stocks traded and its range in some trading day. The significance of an event will be expressed by a deviation upwards only from an average amount of stocks traded in each month and set at percentage.
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Event tourism marketing in Posázaví
HLINKOVÁ, Iva
Subject of this diploma work is multicultural festival called Sázavafest, which takes place in the region Posázaví and ranks among the biggest and the most visited summer cultural events in Czech republic.The event yearly attracts tourists from the whole republic and that´s why it brings a benefit for the region. Moreover running festival can reflect a lot in tourism activity within the region. The purpose of this work is to identify existing profitability of event for region and to find some new potential too. The attention is taken to cooperation between organizer of festival and town Kácov, where is the event realized, as well. The work analyze existing impact of event and show other way of cooperation with companies of tourist trade inside the region. These give advantages to visitors of festival and on the other hand create usable benefit for the region. The most important one is creation of package including festival. This will enable festival´s visitors to explore, discover and enjoy the region and spend there longer time and also bring economical benefit for the region. Analyze of festival including questionary research should find out important and useful information for developing event itself.
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Events as a way to develop the economic and social-cultural potential of heritage of the Czech Republic
Fidrmucová, Naďa ; Tyslová, Irena (advisor) ; Raabová, Tereza (referee)
A growing number of events, as events with ritual and ceremonial character to meet specific human needs and their cultural, social and political role become increasingly important. Especially in the UK, USA and Australia have been shaping a new perspective on exploring the phenomenon, which has been known since the beginning of human society, yet with a modern view of culture as an economic and social-cultural capital, it gets an entirely new meaning. With the latest information from the planning and research the impact of events I try to jump to conclusions in my thesis, that the event brings to society and its cultural heritage not only new opportunities in terms of image, form and presentation, but may also help the economic and social - cultural growth of the place, institution or region. In my thesis, I focus on examples and types of events that may be beneficial for the cultural heritage of the Czech Republic and the possibility of measuring both the tangible and intangible impacts that events should bring. I believe, that this work can be a source of new knowledge of cultural institutions and tourist destinations, which should encourage good policy making events and their relation to economic and social - cultural potential of local and regional cultures, creating one of the possible elements of creative industries, leading to the economic development of the Czech Republic.
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Event Marketing
Martinková, Anna ; Vávra, Oldřich (advisor) ; Černá, Jitka (referee)
The diploma thesis deals with problems of event marketing and its position in the communication mix of the companies Karlovarské minerální vody, a.s. and EMCO spol. s.r.o.. First of all it describes basic theory aspects of event marketing. The practical part of the thesis faces the two brands application of event marketing strategy. According to defined aspects the thesis describes and weighs one of Mattoni events and one of Emco events.
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