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Media education at schools-critical-analytic or production approach
Ročňák, Jakub ; Wolák, Radim (advisor) ; Jirák, Jan (referee)
The aim of this diploma thesis, which is entitled "Media Education in schools - critical-analytic or production approach", is to map the current state of practice of media education in a sample of secondary schools (gymnasiums) in central Bohemia. Our goal is to provide readers with broader theoretical insight into the concept of media literacy (as a goal of any media education), to capture a brief history of development of the perspective on the role of media education, as well as to examine how media education is incorporated within the Czech system of secondary education, and also to reflect on its possible forms of implementation. Last but not least, the intent of the thesis is to describe two basic approaches to media education, both of which are directed to development of media literacy. Our research led by a combination of questionnaires and interviews with educators suppose to be used as a tool that should help us to bridge the theory with an image of factual practice. The research part primarily aims to provide insight into framework of the current practice of teaching media education in secondary schools in central Bohemia, and through interpretation of the main remarks points to (at least) basic issues which teachers of media education must deal with.
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Media education in contemporary Czech language textbooks
Dufek, Ondřej ; Šebesta, Karel (advisor) ; Pacovská, Jasňa (referee)
Bachelor thesis Media Education in Contemporary Czech Language Textbooks deals with possible incorporation of media education into Czech language teaching using up-to-date textbooks. In the first part it defines basic notions of media literacy and media education and characterizes their main conceptions used in education. It summarizes briefly the shape of media education in Framework Educational Programmes and focuses on its contiguous elements with the subject Czech language and literature. Then it shows that incorporation into Czech language education is really one of the main options of media education realization. In the second part the thesis analyses Czech language textbooks regarding the question to what extent do the textbooks contain media education elements. It finds out that in general the textbooks respect media as a pedagogic theme and it is possible to use them to help integrating some parts of media education into Czech language training.
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Media and their influence on man
Hončová, Simona ; Šnýdrová, Ivana (advisor) ; Mužík, Jaroslav (referee)
The issue of the impact of the media on men and society is increasingly topical nowadays when it is impossible to practically imagine the life without the media. The media have been, are and will be an inseparable part of the current life in spite of the fact that they do not always affect us only positively, they might also have a negative impact on us - no matter whether a short term effect or a long term influence is concerned. This work tries to identify these effects and influence and demonstrate them on concrete examples. At the same time it suggests various possibilities how to tackle with the "media phenomenon" and mitigate its negative impact and influence. Together with streamlining the content of the media, it is necessary to disseminate the common knowledge on conclusions of media studies and thus broaden the media literacy across the whole society.
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School media-press,radio,internet:on an example of the "Olomouc" region
Smrčková, Dana ; Jirák, Jan (advisor)
School media create specific territory of media landscape. However in certain circumstances, they can be considered as organisational media, which forms a part of civil media sector, or as alternative media. School media create from school peculiar type of public sphere too. School media production has quite long tradition in the Czech environment. First school media have a form of school or class magazines, which have appeared in the mid of 19th century. At the beginning, they were made from initiative of pupils and students. Their closeness to school has been changed and influenced by school experience and political situation through time. As a result, publishing of school magazines has been supported, tolerated, afflicted, and subordinated to supervision. Production media output as a part of incipient form of media education has not appeared until 80s of 20th century. The spectra of school media has extended after the November 1989. Firstly, the organisation of independent school radio and television broadcasts has started, besides school and class magazines and occasional student's broadcasts in school radio. Secondly, thanks to the extension of information and communicative technology, the new type, school internet media has emerged. Finally, there is the enlargement of other types of school...
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Development of medial education and literacy in Germany
Popovová, Andrea ; Wolák, Radim (advisor) ; Pavličiková, Helena (referee)
This thesis Development of Medial Education and Literacy in Germany presents formation and progresive development of medial education in our neighbouring state. Firstly the basic concepts are explained, then description of Medial eduacation evolution is following. This thesis presents also current state of medial education: which way it tends and how it is practised in particular grade of education. The practical part ilustrates findings from the qualitative research: the experts from Germany responded three fields of questions: general introduction into medial education, medial education at school and non-school medial education.
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Media education in CR: to implementation of the new subject into educational system
Wolák, Radim ; Jirák, Jan (advisor) ; Pavličiková, Helena (referee) ; Kapoun, Pavel (referee)
WOLÁK, Radim. Mediální výchova v ČR: k zavádění nového tématu do vzdělávacího systému. Praha, 2017. 130 s. Rigorózní práce (PhDr.). Univerzita Karlova, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce prof. PhDr. Jan Jirák, Ph.D. Abstract The thesis tries to contribute to understanding of the process of introducing a new topic: media education into the Czech educational system (into formal school education). The first part defines the content of media literacy and its levels and describes the main approaches to media education. Then it tries to outline the transformation process of the educational system in the country. The second part provides an overview of the introduction of media education in its systematization processes, institutionalization and implementation. The interest is focused on the description of the implementation process in the 90s of the last century and in the beginning of this century. The final part is dedicated to two views on the implementation of media education.
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School media - press, radio, television, internet : on example of regions of Olomouc and Ústí nad Labem
Smrčková, Dana ; Wolák, Radim (advisor) ; Švec, Štefan (referee)
Diploma thesis "School media - press, radio, television, internet: on example of regions of Olomouc and Ústí nad Labem" deals with school media production of pupils and students of primary and secondary education focusing on the Czech environment. The whole issue is framed within media literacy, media education. Moreover, the interpretation accents with its direction of production. The most important chapters of historical-theoretical part introduce the outline of the school media development from the beginning till nowadays. Practical part characterizes school media in the regions of Olomouc and Ústí nad Labem. The research survey is mainly focused on the occurrence of school media production, forms of their outputs and characteristics of individual types of school media. What is more, the survey is also interested in current trends in publishing of school and class magazines and their theme and genre profile. Survey summarizes reasons, which impedes realization of school media production. Finally, on account of compile findings and data, it deduces a school media typology, criteria of their possible categorisation and includes them into the media system. As a result, the diploma thesis is a contribution to a study of school media and presents the platform from which it is possible to stem from during...
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First Teachers, Then Students: Media Education in the Czech Republic.
Kunzik, Nicole ; Jirák, Jan (advisor) ; Hanley, Seán (referee)
1 As more media continues to become available, there is an ever-growing need to consider how certain technologies and media messages affect users and society overall. The aim of this dissertation is to develop an understanding of media literacy in the Czech Republic and to investigate its significance within education, particularly teacher education. The research methods adopted for this study include an in-depth review of relevant media literacy literature, coupled with interviews from Czech Pedagogical Faculty members, and analyses of Czech national policy and university curricular documents. The findings from this work show that the main benefit of media literacy in primary and secondary schools is a non-hierarchical learning environment that encourages discussion, interaction, and critical thinking amongst students. Additionally, current media education policy in the Czech Republic is found to be ineffective. The main conclusion is that with more required media literacy courses or even a national standard for media literacy in teacher education programmes, the Czech Republic could improve teaching methods and present policy.
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Advertisement aimed at children and its ethic framework
VOTRUBOVÁ, Jindra
The thesis debates the issue of mass communication and one of its important parts - advertisment. It is focusing on advertisment aimed at children, describes the means and sources of its regulation - be it legal or self-regulation. It explains the workings of the Committee for advertisment and compares the legal regulation and self-regulation in Slovakia and Germany. The thesis is pointing at the need of regulation of unethical advertisments which is abusing its influence on the child consumers. It is also stressing the need of teaching children media literacy which should be the children's first line of defence against the influence of advertisment.
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