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Wonderland behind the looking-glass and its touch
Brdička, Vojtěch ; Jirák, Jan (advisor) ; Halada, Jan (referee)
This paper is a structured indictment of mediality in people. It argues that media does not satisfy us, nor are we controlled by it. We are rather satisfied and at the same time controlled by the mediality inside ourselves. The Mediality phenomenon is postulated here in the spirit of Jean Baudrillard's theory, not as a mediator of the relations between people, but rather as their gravedigger. The expansion of digital media doesn't bring us closer to others, but it separates others from us in time and space. The others are transmitted to us only in a form of selected mosaic of images. This alienation is a result of a desire for our own particular worlds, not the conspiracy of power. Efficiency, speed, focus on results and positive thinking are the values that define the orientation of today's media development. The result is not imitation, but perfection. That's why we use media. It lures us by the promise of immortality, but in conclusion it only creates a lifeless sign of us. Every human desire is ambivalent, and the desire to create our own post-mortem images can become in its hypertrophy only the fatal fulfilment of the death instinct.
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Collective administration in digital era
Bajáková, Eva ; Wünschová Pujmanová, Alexandra (advisor) ; Žikovská, Petra (referee)
The aim of the present thesis is to examine an impact of reproductive and recording technique and of the global network of the Internet on the institute of collective management of copyright and related rights which forms traditional part of the system of copyright law. Firstly, the thesis embeds an issue of the institute of collective management into the appropriate legal framework and historical context. The delimitation of collective management's purpose follows; an emphasis is placed on the position of the collective manager of copyright as an intermediary between the competing interests of the right holders and interests of users. It is explained that the change of manners of communication of the work to the public from "point-to-mass" to "point-to-point" tends to weaken such position. The real and legal monopoly of collective management is scrutinized and conclusions of academics drawn from the coexistence of copyright management companies on the market in the United States are contrasted in the following part of the thesis. The issue with licenses is addressed. The collision between the potential ubiquity of works made available on the Internet and the principle of territoriality (lex loci protectionis) is described and, simultaneously, legal issues connected with functioning of the system...
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Photography as a medium of instant communication
Drahoňovská, Tereza ; Láb, Filip (advisor) ; Turek, Pavel (referee)
This thesis follows changes in basic functions of photography in the history, as well as in actual days. Theoretical part covers development of photography in way of forming its communication function and focuses on changes causing partial turnover in main usage of photography. The work as well refers about problematic of influencing access and distribution of pictures with Web 2.0 conception and social networks boom. It analyzes current development of brand new photography functions, such as self-presentation and communication. The second part of the thesis covers current usage and consuming photography in the field of amateur photographs. As part of the research a survey was published questioning this theme together with photography on the social networks, such as Facebook and Flickr. Its results analysis takes place in the second part as well. Its purpose is revealing the concrete changes currently influencing the consumption of photography.
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Social and cultural interpretations of photography
Makovcová, Hana ; Balon, Jan (advisor) ; Kotík, Michal (referee)
The bachelor's paper Social and Cultural Interpretation of Photography is concerned with social aspects of photography, primarily the way photographs are read, their relation to the social sciences, and the transformation of their functions, from their development to the present time, primarily in relation to the individual concept of the photograph. The text briefly outlines the definition of a photograph as a technical image and the related act of photography, and introduces us to the possibilities of its social examination through visual sociology via visual social facts. It shows photography to be a form of social ritual, a tool for preserving the present and a confirmation of an event, as well as a means of power. It presents the impact of technical reproduction on the mass dissemination of images and the related changes in the relationship to images. It shows the transformation of analogue photographs archived in family albums as a means of preserving family memory and biography, to digital photography that assumes a new role of self-presentation, primarily thanks to the new way of archiving in the virtual environment of social networks, thereby presenting a related theory of individualization.
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How did new technologies and start of digitalization i nfuence the work of photojournalists
Topinková, Martina ; Lábová, Alena (advisor) ; Macků, Lucie (referee)
This Bachelor thesis is concerned with how new technologies and the spread of digitalization influenced the work of photojournalists and to what measure it changed their professional habits. The emphasis is placed on personal experience in regards to the change of the digital photographic technique of photojournalists within the magazine Reflex, which is one of the most expressive pictorial media in the Czech market. In the first part there is an exploration of what is classical and digital photography and a comparison between the two mediums, and in the second part we see the concrete manifestations of those changes which digitalization brought to the practice of photojournalism. The final part is dedicated to three photographers, Tomáš Tesař, Petr Jedinák and Jan Šibík, and the influence of digitalization on their professional life. Included as a supplement are interviews, which the author of this work made in the end of the year 2008 with Tesař and Jedinák. The aim of this work is to uncover all the changes that the digitalization of photojournalistic photography brought and at the same time to determine the impact of these changes.
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Wonderland behind the looking-glass and its touch
Brdička, Vojtěch ; Jirák, Jan (advisor) ; Kraus, Jiří (referee)
This work is the structured indictment of mediality in us. It argues that media do not satisfy us, nor we are controlled by them. We are much rather satisfied and at the same time controlled by the mediality inside ourselves. Mediality phenomenon is postulated here in the spirit of Jean Baudrillard's theory, not as a mediator of the relations between people, but as their killer. The expansion of digital media doesn't bring us closer to others, but it separates others from us in time and space. The others are transmitted to us only in the form of selected mosaic of images. This alienation is the result of a desire for our own particular worlds, not the conspiracy of power. Efficiency, speed, focus on result and positive thinking are the values that define the orientation of media development. The result is not imitation, but perfection. That's why we use the media. It lures us by the promise of immortality, but in conclusion it only creates a lifeless sign from us. Every human desire is ambivalent, and the desire to create our own post-mortem images can become in its hypertrophy the fatal fulfilment of the death instinct.
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Tje evolution of television and its audience
Pěničková, Barbora ; Řehořová, Irena (advisor) ; Svoboda, Aleš (referee)
The diploma thesis will be devoted to the theme of traditional and new media, that are becoming dominates the media world and an important part of everyday life. The text aims to introduce television as a medium that is constantly evolving, as well as the and its audience. Based on this assumption, we will examine television from the perspective of several main media theorists. In fact, there are several basically different views on this medium and its audience. Especially older writers such as Pierre Bourdieu, Neil Postman, Jeremy Orlebar or Guy Debord, have become accustomed to television and the overall medial platform as manipulative and television audience passive. On the other hand, there are also several authors, who see media in progress, digitization and the emergence of new media as new possibilities. We are talking about Pierre Levy, Don Tapscott and Axel Bruns. Between the two opposites are still moving Stuart Hall and John Fiske. Special attention will be devoted to the issue of the gradual development of television as a medium and its audience. Television is in fact considered as one of the traditional (old) media, however, it is changing with technological developments and respond to innovation. I will try to answer the question of what television as we know it today, uses of old and...
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Usage of 3D scanning in precise injection moulding
Chylík, Michal ; Čudek, Vladimír (referee) ; Zatočilová, Aneta (advisor)
The aim of this bachelor thesis is creating a complex study on the topic of 3D scanning and reverse engineering regarding technical praxis. Part of this bachelor thesis are three examples of usage. Using 3D scanner for reconstruction of plastic parts in marketing praxis, specifically for recovering of missing data and subsequent valuation. Using 3D scanner as an inspectional tool - a support for measurement of quality of plastic moulding. And last but not least an option of creating an identical part to fit requirements of tool shop. The drawing documentation including protocol for inspect and 3D models are included in the thesis.
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Methodology of digitizing, 3D documentation and 3D visualization of the various types of monuments
Brůna, Vladimír ; Větrovská, Barbora ; Marek, Zdeněk ; Brejcha, Marcel ; Frouz, Martin ; Frouzová, Martina
The objective of the methodology was to cover the field of spatial digitization only partially, and for this reason it was narrowed to the leading method of 3D laser terrestrial scanning, broadly used for large objects such as castles, churches, villas, constructions, stone sculptural objects such as statues, coat of arms, cornice. It is aimed at the researchers and institutions in the field of the cultural heritage protection, the prominent of which is the Ministry of Culture of the Czech Republic, the National Heritage Institute, bodies of the national heritage care, universities and high schools with accredited subjects in documentation of monuments and museums and art galleries.
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