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Environmental impact assessment (EIA) in european law
Králová, Tereza ; Grmelová, Nicole (advisor) ; Zicha, Jiří (referee)
The main goal of this diploma thesis, called Environmental impact assessment (EIA) in european law, is to explain the procedure of environmental impact assessment. Emphasis of this diploma thesis is placed on legislation dealing with the environmental impact assessment and its development. The diploma thesis is divided into five chapters, further it contains the introduction, the conclusion, the list of abbreviation, the list of pictures, attachement and the list of literature. Chapter one defines the environmental impact assessment itself and distinguishes the project (EIA) and strategic (SEA) assessment. Chapter two describes the international law concerning the environmental impact assessment. The most important part of this diploma thesis is chapter three, which contains the analysis of european and czech legislation regarding to the environmental impact assessment. The czech legislation is then compared to legislation of other member states of the EU. Chapter four characterizes the procedure of environmental impact assessment within the Natura 2000. Chapter five analyses the case Temelín with respect to environmental impact assessment.
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Marketing strategy of Mandarin Oriental
Petr, Ondřej ; Průša, Přemysl (advisor) ; Zeman, Jiří (referee)
The aim of my bachelor thesis is to describe and evaluate the marketing strategy of the Mandarin Oriental Prague. Thanks to the SWOT analysis to find the weaknesses and strengths of the hotel, to define the threats and opportunities and find the way to their solutions. Due to financial reports I compare the financial position before and after the financial crisis in 2008. At the end there is listed a comparisson of competitive five-star hotels at Mala Strana. The last chapter contains a marketing strategy used at the Mandarin Oriental Prague and the suggestions to its improvement.
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Comparison of regional policy in Poland and in the Czech Republic
Tomešová, Jana ; Damborský, Milan (advisor) ; Říhová, Gabriela (referee)
This diploma thesis is focused on implementation of regional policy in the Czech Republic and Poland. The theoretical part deals with regional policy in general, its definition, motives and used instruments. It is also described its implementation in the Czech Republic and Poland, namely institutional framework, documents in this sphere. This work also contains a description of basic disparities in both states and unemployment trend and trend of regional domestic produkt per inhabitant in regions NUTS II. It is also briefly described how these two states draw the support from structural funds. The last part compares the implementation of regional policy in the Czech Republic and Poland and contains a SWOT analysis.
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"The current analytical procedures and policies of renewable energy production in the Czech Republic and some developed countries, the policy modifications that occurred between 2010 to 2012"
Juklíček, Jan ; Jílek, Josef (advisor) ; Gregárek, Matěj (referee)
This diploma thesis addresses the current analytical procedures and policies of renewable energy production in the Czech Republic and, mainly deals with the policy modifications that occurred between 2010 to 2012 which also influenced this policy. To give more explanation to the entire picture of the energetic situation in the Czech Republic we have to analyze the current potential situation of renewable and non renewable resources, the quality of electrical distribution network, the framework of available energy resources in the Czech Republic, the costs of producing energy and its impact on the environment. The current global trend in most developed countries is the development of renewable energy sources but, this is not the current case in the Czech Republic which has in its plans to reach its target set by the European Union for the year 2020 . But, instead the Czech Republic would like to set a different goal and decrease the use of renewable energy resources and increase the use of nuclear energy. The support of the analysis policy for renewable energy sources in the Czech Republic is measured in comparison with the European Union, the United States of America and the Peoples Republic of China. The main goal is to evaluate this policies support for renewable energy sources in the Czech Republic and for its possible improvement.
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Solar activity and its effect on the physical processes on Earth
ŠIMEČEK, Eduard
This bachelor work is focused on the investigation of the Sun activities to the physical processes on the Earth. The first part of this work is focused to the general information about the origin of the Sun and other stars as well as it contains the basic information about the Sun. Important physical processes in the Sun are also described in detail. Second part of presented bachelor work discuss the main cycles of the Sun activities its description and possible effects on the Earth{\crq}s climatic changes. The last part contains the results of research of the global warming problem and the thinkings about facts whether this phenomenon of global warming is only caused by the human activities or if it is even the normal nature process.
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Theory and practice of branding
Drgová, Adéla ; Horný, Stanislav (advisor) ; Kocourek, Ivan (referee)
This master's thesis discusses the topic of brands and branding. Firstly, it explores various authors' definitions of the term "brand", its functions and changing role in recent decades. The work further clarifies the difference between the terms "identity" and "image", which are often interchanged. Next topic presented is the concept of Corporate Identity that is mostly used by Czech marketing professionals. For reader's better understanding of the previous parts, Top 100 global brands report is introduced. The following topic defined is the topic of branding, which is subsequently applied on Local Artists SE company, the stores of which are specialised on offering Czech souvenirs and gifts to tourists. The author was working on designing the whole branding concept of the company, which was later used in the project of opening new brand store located in the 5-star InterContinental Hotel in Prague. This master's thesis describes and presents the results of her work.
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The study of self-assembly governed by the formation of donor-acceptor complexes
Warzecha, Tomáš ; Starý, Ivo (advisor) ; Betík, Robert (referee)
The study of self-assembly governed by the formation of donor-acceptor complexes This work deals with the preparation of 2-[(3-carboxyphenyl)ethynyl]benzoic acid, which a represents simplified model of monodisperse (p-phenylen)ethynylene oligomers, functionalized by carboxylic groups. Such a dicarboxylic acid was synthesized via Sonogashira coupling and then taken over to a series of diesters with corresponding alcohols. The theoretical part contains concise introduction to nanoscience, self assembly and donor - acceptor (D-A) interactions. The most frequently used synthetic reactions - Sonogashira coupling and Steglich esterification are described. The experimental part deals with the preparation of dimeric dicarboxylic acid and corresponding esters with alcohols containing electronacceptor functional groups. The synthetized compounds were characterized by spectroscopic methods (NMR, MS, IR, UV/VIS) and elemental composition established by HR MS. Melting points were measured for crystalline compounds.
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Business plan of organic farm in Czech Republic
Soshnikova, Ksenia ; Valentová, Jana (advisor) ; Machová, Božena (referee)
The aim of this diploma thesis is to prepare a business plan of an organic farm in Czech Republic. Family business produces high quality agriculture products, as lamb meat, organic milk and other organic milk products. In addition a family company will operate accommodation and restaurant in the four star boarding house. Theoretical part is focused on the term entrepreneurship and justification of necessity for making business plan. Other chapters are devoted to sustainable development, eco-agro tourism and its interconnection to organic agriculture. The chapter about organic agriculture presents its principles and briefly deals with the history and legislation. Practical part includes business plan, which is based on the results of situation analysis. Business proposal of the organic farm is divided into general description of family business, marketing part and financial part.
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Finanční analýza - Pivovar Náchod a.s.
Holík, Filip ; Olejníková, Hana (advisor) ; Klečka, Jiří (referee)
Teoreticko-metodologická část: Finanční analýza a její vybrané metody - poměrové ukazatele, bilanční pravidla, paralelní soustavy ukazatelů, metody predikce finanční tísně. Praktická část: Představení podniku Pivovar Náchod a.s., finanční analýza podniku pomocí metod popsaných v teoretické části, srovnání s oborovými průměry v oboru Výroba nápojů a tabákových výrobků, závěr a doporučení pro management.
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