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Business plan – Full service advertising agency
Martvoň, Miroslav ; Tyll, Ladislav (advisor) ; Kumorowski, Sandra (referee)
Business plan -- Full service advertising agency try to develop the basic vision of project realization. In theoretical part of paper I schedule the processes inside of the agency using available sources: the behavior of the client when choosing the agency, negotiation, rewarding, inner structure, process of creation of advertising budget. Also here is possible to find the reason for using of the services of advertising agency, types of advertising agencies, the reward and standard steps to create advertising plan. In part about business plan I shortly describe what is a business plan and which parts this document should contained. Practical part is divided into basic capitols: elevator pitch, information about owner and management, the opportunity, the place of business, technical-technological part, suppliers, market and competitors. Also there is possible to find sales strategy and financial plan -- balance sheet, Cash Flow, operation statement, financial indicators. The risk is described by expert evaluation, by sensitivity analyses of basic variables and by determination of break even
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Organizational Architecture focused on the Strategy of Profit-Oriented Enterprise
Křížová, Jitka ; Dvořák, Jiří (advisor) ; Pirožek, Petr (referee)
The thesis is a critical classification of the business activity of the selected subject. The explanation of the organizational architecture (the background, structure, strategy, culture) is provided to the reader in the theoretical part of the thesis. The analytical part reflects the organizational architecture of the concrete business unit. It is interested in the background of this unit and discovers its culture. The main attention is paid to the strategy of this business unit. The modifications which are based on the external and internal analyse, will assure high-quality offered services, increase of effectiveness, will create competitive advantage and will bring long-term development of this business unit.
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The Austrian market as a source of export opportunities for Czech businesses
Dědinová, Michaela ; Müllerová, Františka (advisor) ; Vošta, Milan (referee)
The thesis focuses on a detailed analysis of the Austrian market and identifies the current export opportunities for Czech business units. Moreover it also includes an analysis of the mutual trade exchange between the Czech Republic and Austria. The thesis is highly practically oriented and provides opinions, advice and different perspectives and points of view of experts, successful Czech companies already acting on the Austrian market and also Austrian companies, which cooperate with Czech partners on a daily basis. The aim is to provide up-to-date information about the Austrian market, advice on how to succeed and recommendations, what to avoid when entering the market.
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Creativity, Innovation and Organizational Culture
Stará, Jana ; Štofilová,, Jana (referee) ; Franková, Emilie (advisor)
This thesis focuses on defining concepts of creativity and innovation in business context. It analyzes methods which may lead to enhancement of creativity in order to increase value of business for customer as well as to develop the business itself. This work also includes real application of selected methods on management of cafe Dobra zastavka in Brno, Czech Republic.
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Impact of Foreign Aid on Economic Development of Ukraine
Zahorjan, Domicián ; Mládek, Josef (advisor) ; Urban, Luděk (referee)
This bachelor work contains appraisal of effect of foreign aid on economic growth of Ukraine. In theoretic part are described views on economic growth, effect of institutions as one of the most important factors of economic growth. At last, importance of foreign aid is summed up also with principles and philosophy of foreign aid. Analytic part aims at case of Ukraine. It describes Ukraine's situation from economic and political point of view. Next it focuses on institutional enviroment, reasons of Ukraine's fall and economic growth. It evaluate the impact of foreign aid on growth. It depicts operation of extralegal sector on land reform and land-sale moratorium and involvement of foreign aid in Ukraine.
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The life in Třebíč after being listed as a UNESCO World Heritage Site
Balíková, Agáta ; Netková, Jarmila (advisor) ; Uherčíková, Radka (referee)
The main aim of the bachelors thesis is to analyse and evaluate the influence of adding the sights-basilica st. Procopius, the Jewish Quarter and the Jewish cemetery on the life in Třebíč. The theoretical part focuses on cultural tourism and the UNESCO organisation. This section also describes tourism in the Czech republic and compares three UNESCO sites located in the Vysočina region. In the practical part are analysed changes in the town 13 years after being listed as a UNESCO World Heritage Site in different points of view, which are focused on cultural events regarding the celebration of UNESCO sights and jewish community, on changes in appereance of the town and new businesses. This part deals with promotion of the Třebíč and evaluate the number of visitors of the sights as well. The bachelors thesis involves the questionnaire research.
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The impacts of economics crisis in road transport
KREJČOVÁ, Romana
This thesis is dedicated to the impact of the economic crisis in the transport sector in the Czech Republic, focusing on the road transport sector. This thesis is presented with the brief overview about the origin of the economic crises, what are its causes, impacts and possible prevention, which can prevent this situation. The theoretical part also describes not only the transport sector as whole, its development and current status but also gives further information about road transport. The practical part of this thesis is focused on analyzing macroeconomic indicators in the Czech Republic and determination if their development affected some indicators in the road transportation. The main result of this thesis will be interpreted on the basis of selected statistical methods. The second aim of this thesis is to analyze the impacts of the crisis on the selected company, which conducts in the road transport and propose to this company the options which would allow the impact of the economic crisis on its business activities.
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Accessing EU Funding and national resources for brownfield and other real estate rejuvenation projects
Epps, Olesya ; Abrhám, Josef (advisor) ; Jelínek, Tomáš (referee)
This thesis deals with the real estate business, focusing on brownfields and the possibility of its funding from the EU structural funds and national resources. It introduces the reader not only with the theoretical foundations, the clarification of the notions of brownfields and their history, but also with its practical aspects, e.g. which financing options are available and how an entrepreneur can apply for such aid. In these times of financial crisis and lack of access to bank loans this thesis brings comprehensive overview of alternative real estate financing options using public support in order to return the beneficial aspects of brownfield site development and to boost the investment environment, which brings significant benefits to the community. Finally, it gives examples of successful projects recently carried out in Czech Republic.
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Analysis of operation charakteristics in choice agriculture enterprise
ŽIŽKA, Antonín
The aim of the diploma thesis is to evaluate economic results of dairy cattle breeding. The thesis reckons with operating indicators of the herd, operating costs and revenues in the period 2010 - 2011. The result of the thesis is a quantification of operating profit in both years and formulating the rate of operating profitability. The agricultural enterprise subject to research farms in the potato- growing Pilsen region. Its main business is Holstein cattle breeding. The average number of cows in the farm was 221 in these years. The breeding takes place in the framework of a closed turnover of the cattle. The cattle is divided into age categories matched with direct costs. Producing and reproducing indicators are evaluated in particular categories. This makes it possible to express the price of a three-month old calf, the price of a full-grown heifer, costs of production of one litre of milk, and the share of particular costs by quantifying total costs. The overall profit consists of takings for sale of milk, springer heifers, and beef cattle. Besides revenues, another income of the enterprise is the subsidy. Profitability of takings is also calculated according to farming results.
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