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Internal Communication Design applying Microsoft Products
Neuwirth, David ; Ruttkay, Ladislav (referee) ; Šimberová, Iveta (advisor)
The bachelor’s thesis deals with application of internal communication facilitation tools. The theoretical part is focused on the internal communication within a particular company and on the analysis of its current tools. It also introduces Microsoft internal communication facilitation products and selects the most applicable instruments for the above mentioned company. The practical part is devoted to implementation and management of the Microsoft internal communication tools within the company. The final part of the bachelor’s thesis evaluates the effects after applying the internal communication facilitation tools.
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Multimedia communication
Vondra, Zdeněk ; Horný, Stanislav (advisor) ; Skrbek, Jan (referee) ; Jurášková, Olga (referee)
Multimedia is a form of communication and sharing knowledge using synergic effect of parallel connected communication channels. Its main use is in producing communications products and services and in design of user interfaces. Main objective of this dissertation is to develop and create a model of multimedia communication for better understanding of the meaning and the purpose of using multimedia forms in communication process. The model will describe a system of elements and parameters of multimedia communication within the internal and external context. Another objective of this dissertation is to develop multimedia communication methodology that will be used for the design, development and evaluations of concepts of multimedia communication. The methodology will be created by applying the model of multimedia communication into the procedure structure. In theoretical way this dissertation is based on analysis of different definitions and approaches to the multimedia communications topic. This is followed by an analysis of communication theories, concepts of media, multimedia, delivery channels, and communication functions. The theoretical part is followed by the outcomes of the research in practice of four different fields of multimedia use. The knowledge gained is analyzed in the following parts in purpose of creating the model of multimedia communication and the methodology which is derived from the model. The methodology is further validated through case studies and the recommendations for further development are formulated. The model and the methodology of multimedia communication created in this dissertation present complex view on multimedia communication topic that is considered as a useful tool for meeting a specific communication purpose. Dissertation provides mechanics for use and study of multimedia communication and also defines the opportunities for further development of the methodology.
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Communications Intercultural Aspect in Working Environment of a chosen Firm
Jenšovský, Šimon ; Hiršová, Miloslava (advisor) ; Balgová, Dagmar (referee)
The thesis covers cultural differences among employees of a multi-national corporation in relation to communication and task execution. Thesis aims to construct a theoretical framework to map these cultural differences and apply gathered insights in practical research targeting the effect of cultural differences on communication and task execution. Research questionnaire replicates Hofstede's work and also builds on practical application of Hofstede's work by several authors. Research data were gathered via digital questionnaire. Data refinement and evaluation was conducted using frequency description and statistical methods of structure comparison. The thesis provides a set of practical recommendations as a result. These are aimed to help reduce or possibly eliminate negative effects of cultural differences in the workplace.
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The theory of communication with foreigners in nursing process
Heitzerová, Ilona ; Kutnohorská, Jana (advisor) ; Skorunka, David (referee) ; Švarcová, Eva (referee)
Bachelor thesis disserts on basic conceptions connected with communication in a plain field, related to communication with foreigners, multicultural themes and conceptions applicable to a labour. This thesis also deals with specifics of a nursing care for mothers - foreigners and there is a conceptual model of Madeleine Leininger mentioned there. There is information about Vietnamese, Bulgarian, Ukrainian and Nigerian culture, religion and characteristics of those national minorities included in this thesis. Integral part of Bachelor thesis is qualitative research solution, focused on communication, language skills and understanding of the problem and approach to the clients - foreigners with regard to nursing care during the labour. The examinated are mothers - foreigners, which gave births in the maternity ward of Podripska hospital in Roudnice n. L.
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Contacts betweeen family and school on elementary school
Lívancová, Šárka ; Hadj - Moussová, Zuzana (advisor) ; Viktorová, Ida (referee)
Diploma thesis discusses the communication between family and teachers, especially the specific aspects of this interaction considering small schools. The communication between parents and teachers is one of the important parts of coordination of parents and school. Communication can be divided into direct, represented by f a c e - t o - f a ce contact between parents and teachers, and indirect, which comprise telephone conversation and other messages delivered by the pupils. This t h e s i s focuses on the direct type of communication. It aims to describe s p e c i f i c forms of direct communication in context of s p e c i f i c traits of r e l a t ed environment. We assume, that the village environment, which is common for small schools, doesn't suffer of anonymity of large cities, and that people in this environment generally have closer contacts with each other. Small schools are schools for 6 to 11 years old, o f f e r i n g only the primary level of education, for which the higher rate of p a r e n t - t e a c h e r i n t e r a c t i o n is typical. In these small schools, the primary education has the p o s s i b i l i t y to preserve i t ' s autonomy, and it i s n ' t influenced by the secondary level education, which appears to be dominant, when the both levels are combined. Last but not least...
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Functional Competence as the Goal of Developing Speaking Skill in Teaching German as a Foreign Language
Hejduková, Andrea ; Nečasová, Pavla (advisor) ; Chvál, Martin (referee) ; Spáčilová, Libuše (referee)
The thesis deals with the development of speaking skill whcn teaching German as a foreign language. It tries to analyse all possible aspects of speaking skill in order to develop the best possible teaching approach that would enable students to use their (spoken) language effectively and reach their communicative goals. For this skill. vvhich is defined mainly by the ability to perform the language functions that one needs to express, the term Tunctional competence' is used. An important feature of this term is the preference of success of communication to its correctness. The theoretical part first explains the terms used in the thesis (ability / skill / competence, learning versus acquisition). Afterwards, speaking skill is analysed in the context of other communicative skills, i. e. listening, reading. and writing, so that it is clear that no particular skill can be dealt with in a completely isolated way and that the teaching process should always involve an appropriate combination of various communicative skills. A separate chapter describes the differences between monologues and dialogues / polylogues. After that. three stages of speaking skill are analysed (imitative speaking. guided non-imitative speaking, and autonomous speaking). For these stages. vast amount of concretc examples of speaking tasks...
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Novel photonic stuctures for integrated optics
Čtyroký, Jiří
Two perspective construction principles of modern integrated-optical circuits are briefly described: systems based on microresonators as basic building blocks, and integrated-optic structures utilising two-dimensional photonic crystals in optical waveguides. Both approaches are nowadays in the centre of attention of leading research laboratories for their pertinent potential of mass production of integrated-optical structure for junctions and terminals of high-capacity optical communication systems.
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Strategy of Corporate Social Responsibility in Hilton Worlwide company and its application in local conditions
Švábová, Kateřina ; Mokrejšová, Veronika (advisor) ; Filipová, Alena (referee)
This bachelor thesis focuses on strategy of corporate social responsibility (CSR) in company Hilton Worldwide. The bachelor thesis is divided into two parts. The theoretical part deals with concept of corporate social responsibility, with the philosophy of CSR, its history and the present. This part also defines key words related to corporate social responsibility like CSR, stakeholders, corporate philanthropy, sustainable development, business ethics and corporate citizenship. It also focuses on the important role of communication in general and also in CSR. The practical part introduces the concept and strategy of CSR in the company Hilton Worldwide. This part also presents hotels Hilton Prague and Hilton Prague Old Town and their activities within the CSR. SWOT analysis as strategy tool was used to evaluate the concept and communication of CSR in both hotels. The final results of analyses showed problems in internal and external communication. Based on results of SWOT analysis are suggested solutions and recommendations that should improve understanding and perception of CSR concept in both hotels, improve internal communication for employees, and use all modern communication tools and channels for communicating information about CSR activities. These measures will lead to increased loyalty and strengthening the company's competitiveness.
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Communication in language class
Koulová, Ilona ; Šebesta, Karel (advisor) ; Lehečková, Eva (referee)
This master thesis is concerned with an analysis of communication in the classroom, in which the Czech language is being taught as a foreign language. In the first introductory theoretical part of the thesis, the specifics of educational communication are delimited and afterwards expanded to include communication in the foreign language classroom. This part also examines the most genuine principles in foreign language teaching, points at the so-called communicative approach in education, and accents the importance of the concept of interaction in the technique of teaching. The next section of the thesis specifies all requisites related to the system of analysis discussed in the communicative discourse of authors J. McH. Sinclair and R. M. Coulthard from 1975, who divided the discourse into several types of units, the smallest of which was established as the act. From the acts on, the thesis is based on their analysis. It examines the types of acts, their linguistic (eventually para-linguistic realizations), and their modifications with respect to the educational goal of class/activity. Finally, besides the discourse on acts, the thesis is concerned with the question of crossing the target/mother/ mediate language and the influence of these interferences on the negotiation of meaning.
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