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Analysis of communication strategy of Red Bull Czech Republic
Syrovátková, Anežka ; Mikeš, Jiří (advisor) ; Homolka, Pavel (referee)
In my thesis I focused on the analysis of communication strategy of Red Bull Czech Republic, specifically on advertising, communication at the point of sale, public relations and media communications, opinion leaders program, event marketing and digital communications. I started from global communication strategy represented by Red Bull Media House and I have examined, how this strategy is implemented at local level. For this analysis, it was also necessary to analyze market of energy drinks in the Czech Republic, as it stands under the category of soft drinks and what position takes Red Bull. Based on these analyzes, I evaluated pros, cons and suggested possible improvements.
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The economic policy occupied Bohemia and Moravia
Mazanec, Milan ; Jakubec, Ivan (advisor) ; Szobi, Pavel (referee)
The focus of the thesis is the economic policy is the occupied Bohemia and Moravia. On the first place the attention is turned to the German vision of capturing Czech capital along with the description of German politics' long-term goals and integrating the protectoral economics into the economy of the Third Reich as a whole. The thesis gives insight into the manner of capturing Czech businesses through German capital, the determination of production volume in individual industry branches and the redistribution of commodities. By discussing the above given features, the thesis describes the whole process of germanization, which captured the field of economics. The thesis depicts the allocation of power between the occupants and the protectoral government as well as its influence on Nazi decisions. Further on the thesis is devoted to social changes arising due to the occupation. The thesis also gives space to discuss German war propaganda, radicalization of society and the Nazi power status, as well as to the aims for destruction of German intentions from the Czech side, be it on political or resistance level.
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Microprosody analysis
Přibil, Jiří ; Vích, Robert
In the contribution the statistical and spectral analyses of the microintonation component for several speakers are performed and used for the synthesis of a FIR digital filter for suppresion of the microintonation signal prior to the decomposition of the virtual melody contour into the sentence and word melody.
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Dance Therapy as Help in Integration of Peoplewith Cerebral Palsy
Šourková, Barbora ; Ortová, Marie (advisor) ; Olšiaková, Jasmína (referee)
Dance therapy is a form of psychotherapy where move is the main mean of change. A man uses its own body for this change because body is physical aspect of personality. This therapy helps to create positive image of myself. It is a new profession which is still in proces of defining itself. Dancing education and art performance in this therapy is not the aim. In this therapy the esthetic aspect of movement is not concidered. The Greek word therapy has the same meaning as Czech word accompany. Therapist is the one who accompanies client on his way to recovery and self-knowledge. The principial moment of dance therapy is connection of body movement and emotional experience. Connection body-mind is easy and harmonical functioning systém. Discruption continuity of this system can point out psychological and physical stress. Relation between emotion and movement charakterize an individual. That speaks about face expression, posture, space largeness, where the body moves etc. If psychotherapy changes psychical attitude, even the physical standard will change. In dance therapy thisprincipal also works but in revers order. Participant of this change of mans behaviour is his body. The fact that physical comunication becomes less important due to speach development is also surfaced. It is obvious that animals are in...
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Superior and efficiency sport of visually impaired people in the Czech Republic
Trnka, Václav ; Kovařovic, Karel (advisor) ; Strnad, Pavel (referee)
Project: Superior and efficiency sport of visually impaired people in the Czech Republic Aim of the project: The aim of the project is to compile an overview about Paralympic and selected sports that are done by visually impaired people here in the Czech Republic. The overview includes basic information about specification of individual sports of visually impaired persons as well as updated description of organization of sports for such disabled persons. Based on these facts it makes suggestions to improve the current state. Method: To achieve the aim of this project, an author made an analysis of literature specialized in the given issue, compared the selected documents and personally joined several sport events aimed at visually impaired persons. Results: The current state of organization and direction of the Czech Blind Sportsmen Association is not optimum. The suggestions to improve it are stated in discussion. Key words: organization of sports, visually impaired persons, Paralympic sport, sport activities, superior sport, efficiency sport, handicap, vision impairment
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The concept and checking of the karate kata training methods
Zoubek, Petr ; Venzara, Jan (advisor) ; Michalov, Ludvík (referee)
Title: The concept and checking of the karate kata training methods Objective: The aim of this dissertation is to find out the most effective karate kata exercise training methods. Methods: The experiment was achieved with the Metod of the simple, direkt and shared observation of three examined groups ( 1 group consisted of 20 examined subjects). The next method which was used was the metod of testing, measurement and comparison. By using these methods there was ascertained the most effective kata exercise training method. For this ascertainment there was used the Czech Karate Association practice (testing) regulations focusing on six techniques we have chosen. Results: The results describe the effectivity of each of the kata exercise training methods. Key words: Karate, kata,
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Goldsmithing in Bohemia during the Luxembourgh Era from the Viennese Royal Court Collections
Kodišová, Lucie ; Otavský, Karel (advisor) ; Mudra, Aleš (referee)
Key words: Charles IV, Luxembourgs, medieval Bohemia, goldsmith, Secular and Ecclesiastical Treasury in Wienna. This bachelor thesis is about significant Czech goldsmith works produced in the 14th century Bohemia which are nowadays located in Secular and Ecclesiastical Treasury (Weltliche und Geistliche Schatzkammer) in Vienna. After depicting of a concise development Viennese court collections the text concentrates on the seventeen works of art, specifically on their history, technical qualities, artistic or art historical charakteristics. The thesis includes several items of the Holy Roman Empire treasury which were modified or supplemented between 1350 and 1378, when Charles IV managed them. Afterwards it discusses tree reliquaries, which became a part of the Holy Roman Empire treasury during the Sigismund of Luxembourg era. The treatise also deals with a Czech royal spehere and scepter, which were used until 1627. In conclusion there are described another three reliquaries deposited in the Ecclesiastical Treasury in Vienna. The possibility of their Czech origin is a matter of great concern for some authors.
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Constructional History of the Church of Our Lady Týn
Filipec, Marek ; Mudra, Aleš (advisor) ; Ottová, Michaela (referee)
ANGLICKÁ ANOTACE Edificial history of the church of Our Lady before Teyn in Prague The Church of Our Lady is the most important ecclesiastical building on the right bank of the river Vltava. The nowadays building preceded a lesser edifice from the turn of the 13th and 14th century. Propulsion to a new building was solution of dispute about patronal privilege between parishioners and Vysehrad's canonry. The construction started perhaps round 1350. The aisles and choirs were finished twenty years later. The builder was influenced by czech architecture of the first half of 14th century ( Golden Crown, Sedlec, Prague - st. Thomas, st. James) as well as by contemporaneous Silesian architecture (parish churches Svidnice, Vratislav). During the construction squarers from the Arras mason's lodge, who worked on St. Vitus Cathedral, took place here (shaping of nave arcade) and from late 70's also stonemasons of the Parler lodge. They created the sedilia in the presbyteries of both aisles, window's traceries of nave, especialy of western Windows, remiscent to Parler's tracery in st. Zikmund's chapel of Prague cathedral. Their production is also undoubtedly the northern entrance portal, originated during the last twenty years of the 14th century. During the Hussite Wars works were intermited for almost 40 years. It...
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The Importance of the Journal Vedem in the Terezín Ghetto
ŠVECOVÁ, Lenka
Vedem is a name of a Czech magazine, which was secretely published in the Terezín Ghetto in 1942{--} 1944. It´s existence is connected with Valter Eisinger, a ghetto teacher, who looked after Jewish boys in so-called block L417 and who was always supporting their cultural development and their creativity. Boys at of fourteen to sixteen undertook the publishing and the magazine was coming out every Friday for almost two years. The main themes were different columns, poems and novels but also philosophical essays or critical articles. The most important persons, Petr Ginz, who was a magazines general editor, or poetist Hanuš Hachenburg, bouth died in 1944 in gas chambers. After the World War II the magazine was taken to Praque in May 1945 but the new government in Czechoslovakia rejected its publishing. The first shortend version came out in 80´s under the name ``We are children just the same: Vedem, the secret magazine of the boys of Terezín.``
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Lexical Association Measures Collocation Extraction
Pecina, Pavel ; Hajič, Jan (advisor) ; Semecký, Jiří (referee) ; Baldwin, Timothy (referee)
This thesis is devoted to an empirical study of lexical association measures and their application to collocation extraction. We focus on two-word (bigram) collocations only. We compiled a comprehensive inventory of 82 lexical association measures and present their empirical evaluation on four reference data sets: dependency bigrams from the manually annotated Prague Dependency Treebank, surface bigrams from the same source, instances of surface bigrams from the Czech National Corpus provided with automatically assigned lemmas and part-of-speech tags, and distance verb-noun bigrams from the automatically part-of-speech tagged Swedish Parole corpus. Collocation candidates in the reference data sets were manually annotated and labeled as collocations and non-collocations. The evaluation scheme is based on measuring the quality of ranking collocation candidates according to their chance to form collocations. The methods are compared by precision-recall curves and mean average precision scores adopted from the field of information retrieval. Tests of statistical significance were also performed. Further, we study the possibility of combining lexical association measures and present empirical results of several combination methods that significantly improved the performance in this task. We also propose a model...
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