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Chosen natural resources: focuses of conflicts nad its economic consequences
Sytný, Patrik ; Vošta, Milan (advisor) ; Sankot, Ondřej (referee)
The bachelor´s thesis aims to three chosen natural resources, which are petroleum, natural gas and water, and conflicts based on disputes over them. The aim of the thesis was to valorize nature of the conflicts, define their main focus and draw prospective economic consequences. Professional literature that deals with this kind of issue, was used in order to find out the true nature of the conflicts. The result is an evaluation, which has proven, that the most influental conflicts are rising over disputes over petroleum. Their economic and political impacts are very perceptible and economically measurable in the way of GDP, the total product and other economic indicators. In the thesis has been also proven that the conflicts on the basis of natural gas have similiar nature and extent as it is in the case of petroleum, even thought in a smaller amount. The least important conflicts in a meaning of economic impacts are those over water, by those has been proven, that they do not poses such an impact on economic and political situation as petroleum or natural gas nowdays.

Employee motivation and satisfaction in production company
Olszowá, Zuzana ; Matysová, Kamila (advisor) ; Chylíková, Hana (referee)
The main subject of the thesis is employee motivation and satisfaction. The aim of this thesis is to analyze the employee motivation and work satisfaction of a production company, identify areas of dissatisfaction and provide recommendations for future improvements. The study also aims to emphasize the relationship between employee motivation and work satisfaction and the level of their performance, loyalty, absenteeism, fluctuation as well as the correllation between employee motivation and satisfaction and the overall organizational performance. A brief introduction is followed by the theoretical framework of the thesis which includes such concepts as motivation, stimulation, work motivation, job satisfaction or motivation profile, explains and focuses on basic theories of motivation and factors of employee satisfaction. The empirical part of the thesis introduces the human resources management in the production company and the questionnaire investigation conducted among the employees of the production company. The questionnaire icludes parts where the questions about satisfaction of the employee with the selected factors influencing employee motivation and satisfaction were asked. This section also includes conclusions and recommendations for future employee motivation and satisfaction improvements.

Design of marketing strategy in the company Imperium Finance
Petrovič, Marko ; Čermák, Radim (advisor) ; Sova, Martin (referee)
Internet marketing is currently one of the most important components of marketing. However, Internet marketing as a whole is much more important than mere webdesign, mere search engine optimization (SEO) or a simple PPC advertising. Most companies have recently made it throught with a website and that was all their presentation on the Internet. However, the internet is one of the fastest growing technology today and the number of its users is growing every year. Constantly there are new technologies that allow us to have a better user experience and also bring us new ways of presentation and promotion. Most of the companies make a mistake early on and underestimate the preparation, don't know their goals, customers or competitors. Internet marketing is the process and the contents of this process is the recognition, analysis, design, implementation, and ultimately verify that you achieve the goals of the organization. In the theoretical part it is defined internet marketing and its advantages over offline marketing. Briefly sum up the history and major milestones of Internet marketing that shaped its present form. Further, it's described current trends in Internet marketing and detail expands upon the selected Internet marketing tools and tools for evaluating the success of campaigns. The practical part deals with the proposal of marketing strategy in the company Imperium Finance. The main objective is to analyze the requirements of the company Imperium Finance, from analysis to draw specific conclusions and devise a marketing strategy that will support the vision and strategy of the company in the following period. All steps were carried out within the company Imperium Finance on real data from active clients and tested in action. The result is a proposal of a marketing strategy that will drive Imperium Finance, and a marketing plan for the company. The biggest benefit of this work is so real use theoretical knowledge in practice.

Older workers in the labour market
Pazderníková, Michaela ; Pavelka, Tomáš (advisor) ; Sirůček, Pavel (referee)
The thesis is dealing with the older workers in the labour market. The aim of this thesis is to analyse and evaluate the situation of the older workers in the labour market in the Czech Republic, especially in the years 2000 and 2005-2015, or even in 2015, with the focus on the indicators of the labour market, on the position of the older workers in this market according to selected aspects, and on the instruments affecting and encouraging these workers in the labour market. The thesis consists of the theoretical and the practical part. The theoretical part defines the problem of the demographic aging population, because this process is one of the reasons, why it is necessary to pay attention to the older workers in the labour market. This theoretical part is also dealing with the employment, unemployment, employment policy and strategic documents in relation to the older workers. The practical part begins with the demographic development in the Czech Republic, the following chapters are dealing with the analysis of the labour market indicators, instruments to support the older workers in the labour market and the comparison of the Czech Republic and EU states.

Optimal production strategy of the chosen company in the area of mechanical engineering
Brachtlová, Veronika ; Průša, Přemysl (advisor) ; Všetečková, Dana (referee)
The topic of this diploma thesis is "Optimal production strategy of the chosen company in the area of mechanical engineering" - namely the EUTECH join stock company, or more precisely its toolshop division, which deals with the manufacture of injection moulds, parts and production of special devices for aircraft industry. The aim of the paper is to evaluate, according to the defined factors, what is for the EUTECH join stock company more favourable - invest in purchase of the 5-Axis CNC machining center technology and deal with this process inside of the company or ensure this technology in cooperation with another companies. The thesis is divided into two main parts - theoretical and practical. In the theoretical part, the subjects of operation management theory and production are dealt with. The practical part deals with the production strategy of the EUTECH join stock company, or more precisely of its toolshop division in detail. The company is briefly introduced, the situational analysis of division toolshop is conducted and the production process of the company is examined. The final chapter deals with the use of cooperation in the toolshop division. The main and other factors affecting the choice of "product or sell" strategy are evaluated and consequently is decided which strategy is in case of the 5-Axis CNC machining center technology more favourable.

Analysis of the economy of selected bank institution
Halada, Zdeněk ; Staňková, Anna (advisor) ; Marek, Petr (referee)
The aim of this thesis is a financial analysis of Komerční banka, a.s. in business years 2010-2014 and further comparsion of results of this bank with results of another financial institution which is Česká spořitelna, a.s. The thesis is composed of methodical part and application part. In methodical part are described principles of financial analysis, information sources, users and financial indicators. In application part the methods and indicators are applied to Komerční banka, a.s. and after that the results of this bank are compared with financial situation of Česká spořitelna, a.s. The conclusion of this thesis summarizes important findings and includes assesing of the whole financial situation of Komerční banka, a.s. and compared entitity Česká spořitelna, a.s.

Specifics of prenatal care for women from certain minorities in the gynecological clinic.
NOVÁKOVÁ, Markéta
Due to the fact that from the 1990s there has been a noticeable increase in the number of foreigners residing in the Czech Republic, it is necessary to respect their cultural specifics in health care. Many foreigners in our country have a long-term or permanent residence and have families here. Increasing emphasis is given to care for pregnant women. In the pregnancy period, the woman experiences significant physical and mental changes. The main aspect of caring for a pregnant woman is the continuous monitoring of the health and proper development of the foetus. For midwives to be able to provide quality care for patients from different cultures, they must be culturally competent and empathetic enough to handle the specifics of working with these pregnant women. Many complications in nursing care are caused by a communication barrier that arises between the medical staff and the patients, even if they are of the same nationality and speak the same native language. The risk of communication problems increases in the case of women from minorities. The objectives of this thesis are: Objective 1: Determine how women from selected minorities view the prenatal care in the country. Objective 2: Map the knowledge that midwives have of the specifics of care in individual cultures. The following research questions were determined: 1) How do women from selected minorities perceive the prenatal care in the Czech Republic? 2) To what extent is the culture of the client respected during care? The practical part was elaborated based on qualitative research. Data was collected using semi-structured interviews. Respondents were asked the same questions, but these were elaborated on during the interviews, which led to the subsequent categorization of interviews. A total of 20 basic questions were compiled. The research sample consisted of six pregnant women and four midwives. The criterion for selection of the pregnant women was Vietnamese or Ukrainian nationality. The criterion for choosing midwives was that they had to be employed at gynaecological and obstetric clinics. From interviews with midwives clear that they strive to respect the wishes of all patients, both those related to their culture and environment from which they came, as well as those related to their character and personality. However, the research also shows that there are also slight doubts that could lead to misunderstandings, and these are solely due to lack of information. Therefore, the output of this work should be the organization of a seminar or a contribution within a conference, which would provide healthcare professionals with basic information and experience in the care of patients from selected minorities in Czech health care facilities. The topic of this seminar could be: "The specifics of caring for selected minorities in Czech health care." The first part of the research sample consisted of pregnant women who have different experiences with care in their home country. In their testimonies they mention minor shortcomings, but are satisfied with the care provided in the Czech Republic and some of them expressed that they are certain that this level of care could not be provided to them in their home country.

Analysis breeding of milk cattle on the chosen biofarme
Plášková, Pavlína ; Toušová, Renata (advisor) ; Ducháček, Jaromír (referee)
The aim of this thesis is to evaluace the conditions of dairy cattle breeding in ecological agriculture and to compare them with concrete values taken from the chosen ecological farm Bílčice, which has been part of ecological agriculture since 2011 and which is focused on czech fleckvieh breeding and bio milk production. The first part deals with dairy cattle breed characteristic, main objectives and ecological agriculture principals, welfare problems, breed cattle and utility control, housing technology, nutrition and feeding, mechanical milking technology, milk production, reproduction, health condition and breeding economy. The practical part contains the rating of milk yield index (milk production, % proteins, % fat) and reproduction index ( meantime, perioda service, insemination index and after first parturition percentage). 650 pieces of cos were stabled at farm, from that 200 pices of dairy cos were mostly czech fleckvieh. Monitoring was made in 2013. Dayily milk production was around 2 750 kg. The milk utility for lactacion was in 2013 6 100 kg of milk, 3,89 % fat and 3,34 % proteins. The dairy cos were free stabled with high bedding, They were mechanically milked twice a day in herringbone parlours. Milk is being delivered once in twodays to Olma dairy. Cows are regularly driven out to pasture in summer feeding period. They are extra fed with 10 kg of clover silage and 6 kg of scarp (barely, wheat, triticale). Cows stays in stables for winter time. The ration consists of 45 kg of clover silage, 6 kg of scarp, 2 kg of lupine and 1 kg of corn in first time of lactacion. The cow utility in transitional form of economy at farm Bilcice was 7 477 kg of milk in 2010, a value in the Czech Republic was 7 726 kg of milk. After entering the ecological agriculture in 2013 milk yield at the farm decreased on 6 100 kg of milk and the average value in the Czech Republic increased to 8 370 kg of milk. The cow utility in transitional form was 4,03 % fat in 2010 and 3,89 % in 2013 (ecological agriculture). A diference between 2010 and 2013 is 0,14 %. Proteins were 3,39 % in 2010 and 3,34 % in 2013. There was average value for every reproduction index. The service period was 96 days and the meantime was 400 days, the insemination index was 1,8 and the after first parturition percentage was 54,2 %.

Stress load in a specific job
Stožický, František ; Michálek, Pavel (advisor) ; Daniel, Daniel (referee)
Objectives work This thesis will deal with stress and its effects on the activity of driving city mass transit. The work is described how stress is, how it can be managed, and how to prevent it. Empirical part will deal with the effects of stress on the driver's performance and resistance to him. methodics The theoretical part will be based on a compilation of texts from literature. In the empirical part will be used method of standardized questionnaires. For research purposes is determined hypothesis, which will be checked by statistical methods. The results of empirical research will be commented and presented in the summary tables and graphs.

Czechs and Pension Savings - December 2012
Ďurďovič, Martin
December’s survey of CVVM comprised a bloc of questions concerning public opinion on the pension system in the Czech Republic and its possible change. We asked a selected part of our respondents that are not yet retired, whether they use any form of savings or investments to put money aside for their retirement, whether they fear they might not be sufficiently secured when retired, and what are their expectations regarding the sufficiency of pensions paid by the state. 81 % of respondents assume that the state pension will not provide them with sufficient financial resources. On the other hand, only 56 % of people have their independent savings or investment plan to secure them for the retirement.