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Usage of unstructured data in Business Intelligence
Rakhmanova, Malika ; Šperková, Lucie (advisor) ; Karkošková, Soňa (referee)
The aim of the thesis is to identify the main trends that are occurring in the market of Business Intelligence and related to unstructured data, to describe the possibilities for integrating unstructured data, to clarify what the impact on the company have the results that can be obtained using these solutions and how generally incorporate an analysis of unstructured data into BI. Another aim is to show the current situation of processing unstructured data on the example of BI system. The thesis is divided into several parts. First part is describing of the Business Intelligence area and the basic components of Business Intelligence, as well as identifying market trends. Then, there is the next part: separating the data into structured and unstructured. Here is the part about how you can access and analyse unstructured data and what is their place in BI systems. This is the end of a block of unstructured data and the beginning of a description of the enhanced version of BI. Finally, the current market situation and BI tools, which include unstructured data, are introduced. This section provides an overview of how BI tools approach to analyse unstructured data. Existed literature, professional and freely available Internet resources are used for writing the work. The purpose is to serve as a source of information for quickly orienting in the current situation, to serve as a guide to the world of BI solutions and to show potential users what are the options and functionality of these BI solutions.
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Molecular characterization of selected strains of amoebae of the genus Acanthamoeba, the potential human parasites.
ŠTAUBEROVÁ, Kamila
The genus Acanthamoeba belongs to a group of organisms generally called "amoebae". These amoebae can cause fatal disease in humans, being able to enter e.g. through skin in bloodstream and then spreading through the body. In the body they further parasitize in various tissues including the brain there they cause a little known disease called "granulomatous amoebic encephalitis". The disease is most prevalent in people previously ill with, e.g., systemic lupus erythematosus. Granulomatous amoebic encephalitis leads especially to a brain inflammation, which evolves in brain tissue necrosis. Most prominent symptoms are headaches, nausea and vomiting, aphasia and ataxia. This work mentions also some other amoebae as Neagleria fowleri, Balamuthia mandrillaris, Sappinia diploidea a Entamoeba histolytica. Neagleria fowleri is known as a causative agent of an illness called primary amoebic encephalitis. First, I had isolated DNA using Genomic Mini Kit from five amoeba strains. The next step was PCR amplification it is a method depending on alternation of high and lower temperatures in thermocycler. It was followed by electrophoresis, where the presence of bands in agarose gel, which I had prepared myself, showed the presence of absence of amoebic DNA fragments. In case of successful amplification (presence of PCR product) the fragment was excised from gel with scalpel and transferred in a test-tube. The DNA was then cleaned via extraction. The extraction was done with Gel/DNA Fragments Extraction Kit. An intermediate step before sequencing, we tried to clone the product it became obvious that this way is not very effective. The sequencing was provided by the company Seqme. Following work with sequences was conducted in programs BioEdit and alignment in ClustalX. Then, phylogenetic trees were computed in the program PAUP and viewed in TreeView. The results were interpreted in the terms of relationships between the amoebae majority of them belonged to the most common genotype, T4, but their relations within the genotype were not so tight. Concerning the clinical samples available to me (both from human eyes), one of them (O1) belonged to T4 genotype, whereas the other one (O2) belonged to the genotype T3. Another result was evaluation of the effectivity of different primers: specific primers AcaJDP1 and AcaJDP2 were much more efficient than originally used "eukaryotic" primers ERIB1 and ERIB10.
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Analysis of the Motivation and Satisfaction of Employees in a firm
Gonta, Natalya ; Dvořáková, Zuzana (advisor) ; Odvárková, Markéta (referee)
The aim of this study is to analyze the motivation and satisfaction of employees at British American Tobacco Ltd. The bachelor thesis consists of two parts - theoretical and practical. The first part describes the concepts and sources of motivation, which affect the performance of employees in the company. The second part describes the aim of the research, its progress and evaluation results in respect of which was carried out to analyze the way of motivation and satisfaction of employees in the company. For the following analysis methods were used questionnaire and a personal unstructured interview. The result of the thesis is mentioned proposal for improving the motivation of employees, which has potential and could be implemented in the company.
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Analysis, design and implementation of CRM solutions for selected company
Ilavský, Dávid ; Pour, Jan (advisor) ; Šedivá, Zuzana (referee)
Bachelor thesis focuses on the area of information systems, which are used to support customer relationship management in companies. The main objective of this work is to provide a sample of solution for CRM system implementation for real customer from the banking sector. The first part defines basic functional areas of any CRM application. Each of these areas is described in more detail in terms of its primary use and tasks that within the CRM as a whole performs. Further is described the analytical area of CRM application (or Customer Intelligence), which is gradually playing a key role in the entire CRM system in past few years. It includes its potential uses in various fields. At the end of the theoretical part, the author compares the fundamental differences between cloud model of deployment and traditional on-premise solution. The practical part focuses on the main objective of the thesis and description of the supplied solution in the form of a module, which extends the existing CRM application with the option for business partners registration of Hypoteční banka, a. s. and ČSOB Pojišťovna, centralized in one system. The requirement is build in Microsoft Dynamics CRM 2011 and as the source system it is used CRM system of Hypoteční banka, a. s..
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Film induced tourism
Čepková, Petra ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee)
The master thesis deals with new phenomenon in tourism film induced tourism. The main objective of the master thesis is to characterize film induced tourism which could be used as a tool to increase the attendance of the destination where the film was shot. Next main objective of the thesis is evaluation of film induced tourism in Europe, more precisely in Great Britain and Northern Ireland where the film induced tourism is at relatively advanced level. The master thesis is divided into the eight main chapters. The first part briefly defines term tourism, its importance and tips related to the place of realization. In the second chapter there is described management of destination, following with marketing direction in the fourth chapter. In the fifth part, there is definition of film-induced tourism, related history, supply, the opportunities of marketing promotion and typology of the film induced tourist. Next parts of thesis show significance and efficiency of film induced tourism, film induced tourism in Czech Republic and in the Europe where the main attention was focused on Great Britain and Northern Ireland. The last chapter refers to own research where the potential of film induced tourism was investigated by using quantitative and qualitative methods from respondents which were based in Czech Republic.
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The Conclusion of a Contract under the United Nations Convention on Contracts for the International Sale of Goods in Comparison with Czech National Legislation
Krčálová, Kristýna ; Boháček, Martin (advisor) ; Levý, Jan (referee)
This Master's thesis focuses on the United Nations Convention on Contracts for the International Sale of Goods (CISG), better known as the Vienna Convention. The main purpose of this thesis is to evaluate conditions for application of this international treaty and to assess the contracting process under the CISG including the similarities and differences with the Czech national legislation. Finally, it seeks an answer to the question, which of these rules (international or national) are more advantageous for a Czech contractual party with respect to concluding a contract. The thesis is divided into five parts. The first one represents an introduction to the CISG, its origin and the Czech Republic's attitude to it. The second part identifies the conditions for application of the CISG and therefore defines a subject and an object of an international contract of sale under the CISG. Both third and fourth parts gradually introduce two phases of the contracting process (offer and acceptance) including the relevant case-law. The last chapter strives to complete the contracting process with an analysis of the exact moment, when a contract is concluded, as well as with an analysis of a potential battle of the forms and its impact on a contract conclusion.
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Image Analysis of a Product Jack Daniel's Tennessee Fire in the Czech Market
Papoušek, Jiří ; Postler, Milan (advisor) ; Vácha, Pavel (referee)
This Diploma Thesis focuses on a new alcoholic product in the Czech Republic - Jack Daniel's Tennessee Fire. It examines its popularity amongst consumers, its relation to other products in the range of the brand and to the main competitors of the other brands. For better interpretation of the results there is a questionnaire research. The aim of this work is the image analysis of this product in the Czech market and to offer potential recommendations for the brand in the future which come out of the own author's analysis and the results of the research.
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Potential of MIST and its influence on international trade
Gecko, Alexandr ; Bolotov, Ilya (advisor) ; Černá, Iveta (referee)
The thesis deals with the analysis of MIST markets (Mexico, Indonesia, South Korea and Turkey) in comparison to BRIC countries. The aim of the thesis is to emphasise the attractiveness and potential of MIST economies for international business and investments relating to their growing competitiveness. The first chapter introduces world trends in international trade and it describes the origin as well as the development of the group. The carried-out macroeconomic and demographic analysis in the second chapter reveals strengths and weaknesses of the MIST. The third chapter describes trade activities of the MIST and its current position in international trade. The fourth chapter analyses the entrepreneurial and investment environment of the group as well as its level of competitiveness. The carried-out research in the thesis has shown that the MIST economies represent a perspective group of developing markets with potential for trade and investment activities.
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Alcohol addiction among the patients of the Psychiatric Clinic Červený Dvůr
PRAVEČKOVÁ, Michaela
My Bachelor's Thesis focuses on persons addicted to alcohol who are staying in Červený Dvůr Mental Hospital. The goal of the thesis was to find out the most frequent causes of addiction to alcohol in the Červený Dvůr clients and the impact of excessive alcohol consumption on their private life. In addition, the thesis tries to find out how the clients learned about Červený Dvůr Mental Hospital, what the reason for the consent with treatment was and what motivated the clients to undergo the treatment for addiction. The research was based on a qualitative method. The data were acquired using the method of semi-structured interviews and the sample consisted of 8 communication partners. The selection was intentional. For the data analysis, was used the method of patterns collection. The main research question dealt with the issue whether the clients in Červený Dvůr Mental Hospital are aware of the negative effect of alcohol. A partial research question was to find the answer to the question in which situations the clients became aware of the negative effect of alcohol. In addition, what were the main causes of excessive consumption of alcohol in the clients and what is their motivation to undergo the treatment for addiction. Nearly all respondents were aware of the negative effect of alcohol, specifically in relation to their family troubles. The most common consequence of alcoholism was divorce. The clients became aware of the negative influence of alcohol in the case of loss of friends or job. The most frequently occurring cause of addiction in these clients was an unidentifiable craving for a change, which they themselves are not able to explain. At the same time, for more than a half of the respondents the main motivation to undergo the treatment was their wish to live "properly" as they had lived before their addiction developed. These people wish to find the sense of their lives and their vision is that they will be able to function in everyday life as the others are. Another finding resulting from the research was that in the case of all respondents somebody from among their family members was addicted to alcohol as well. More specific results are provided in the practical part of the thesis. The Bachelor's Thesis could be beneficial for both non-specialists and specialists. It could be motivating for people who are addicted to alcohol and are afraid of seeking assistance. The thesis may be used for instructional purposes or for the creation of programmes aimed at better awareness and prevention in the area of addiction to alcohol.
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Development of microfluidic device for droplet generation and microparticle encapsulation
Křivánková, Jana ; Foret, František
Microfluidic devices combined with various bioanalytical and optical sensors proved\ntheir potential in chemical, biological, and biomedicine applications. At a droplet\nmicrofluidic device a fluid is divided into numerous droplets surrounded by a\ncontinuous immiscible fluid phase. Generated droplets serve then as\nvessels/microcapsules for delivering drugs, nutrients as well as for encapsulating of\nbiologically active particles and cells.\nDescribed experimental study deals with the development of a practical dropletbased\nmicrofluidic chip useful for production of monodisperse water/oil emulsion and\nfor encapsulation of thin-metal magnetic microsheets.
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