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Analysing company's behaviour and communication on social networks
Němec, Milan ; Molnár, Zdeněk (advisor) ; Jelínek, Ivan (referee)
This thesis focuses on measuring company´s communication and behaviour on social networks. To capture the interaction between the company and its users the thesis uses web analytics tools. Therefore, the main objective of the thesis is analysis of these tools. To achieve this goal, the thesis characterizes social networks and their marketing opportunities for business promotion. Thanks to this, needs of using these tools is identified. The needs are: competitive analysis, optimizing communication, measuring achievement of objectives or detection competitive viral content. Research questions were determined and then analysis tools found answers to research questions. It was found that the tools provide various views of data and create a complete system for measuring and analysing behaviour and communication companies on social networks. The results were validated in a case study focused on the Facebook profile of the University of Economics in Prague. The study analysed the interaction profile of the school and its users and compared with others schools. In the results the analysis tools are validated and it is designed recommendation for improve engagement. This thesis revealed strengths and weaknesses of tools for measuring company´s communication and behaviour on social networks. It was found that these tools have wide range of use. They can be used for understanding the company's profile, its users, for purposes of competitive analysis, monitor corporate goals and optimize communications on social networks.
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Residuals of pharmaceuticals in waters
Vašíčková, Petra ; Čáslavský, Josef (referee) ; Vávrová, Milada (advisor)
This bachelor thesis focuses on studying synthetic pharmaceuticals spreading into the aquatic ecosystem. Ketoprofen and diclofenac, non-steroidal analgetics were studied. The aim of this work is to develop both a suitable analytic method for analytes isolation from a given matrix and an optimal technique for identification and determination of analgetics residues in waters. Solid phase extraction (SPE) was employed as the separation method for isolation of given pharmaceuticals and high performance liquid chromatography (HPLC) with diode-array detection was used for their determination. The optimised and validation method was used to model samples of water. Obtained results were evaluated and their interpretation was done.
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Historical-geographical aspects of the population development of the town of Třeboň
MIKEŠOVÁ, Aneta
The thesis deals with long-term population development of Třeboň and historical-geographical aspects that influenced its course. The introductory section describes the objectives and hypotheses. The next section is devoted to the discussion of literature and methodology. The thesis begins with the introduction of the town and county from the geographical, social and historical perspective. Further there is analytical processing of population development of Třeboň and other selected settlements, where the author tries to explain the determinants of the increase or decrease of population at predetermined periods. These findings are summarized in the synthesis, which generalize the trend of development and discuss in detail the various historical-geographical aspects. The final chapter assesses the achievement of the objectives and the trueness of hypotheses. The work is accompanied by tabular, graphical and map outputs.
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Virtual Image of the Czech Sports via Unstructured Data Analysis
Levý, Jan ; Jelínek, Ivan (advisor) ; Profousová, Lenka (referee)
Analysis of unstructured data from social media is an important and constantly growing part of information technologies' application in the marketing context. The aims of this bachelors' thesis include creating a trial platform for the analysis of un-structured data from Facebook, research and application of suitable methods and metrics for the analysis, summarizing the analysis' findings and visualisation of selected metrics by means of a dashboard. The thesis' structure corresponds to the methods used for metting the aims set and compo-ses of seven parts. The first part summarizes motives for social media analysis, deals with the approach to the topic in the contemporary scientific papers and discusses comercial tools that could be used for such analysis. The second part describes gathering of data with a crawler, setting the connection and getting the access rights to the data sources. The structure of downloaded documents and appropriate choice of data sources is also described in this part. The third part adresses the tools used for the analysis, namely Elas-ticsearch and Kibana. The fourth part defines possible questions that may be asked in the context of Czech sports image on Facebook. The fifth part identifies the metrics necessary for the questions assesment and describes corresponding data selection. The sixth part completes the analysis itself and summarizes its findnings. The seventh part describes Ki-bana's dashboard use for effective summarizing of selected metrics. The main bachelors' thesis contribution lies in the illustration of social media analysis pos-sibilities on the example of Czech sportsmen and Czech sports in general on Facebook. A crawler has been used to gather the data for the purpose of the analysis. The other em-ployed tools included Elasticsearch and Kibana, which have enabled the data selection and visualisation. The analytical approach consisted of four parts; definition of analytical que-stions, definition of methods and metrics to find answers to these questions, followed by the analysis itself and the summary of results. The following points belong to the analysis' findnings: identification of sportsman with the highest marketing potential, comparison of analysed sports according to the perceived image by fans and desgination of the pages with most interacting followers.
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Internet reservation systems of a particular lodging facility and their importance
Čípa, Petr ; Vaško, Martin (advisor) ; Jenčková, Jiřina (referee)
The bachelor thesis is focused on the analysis of internet reservation systems of a particular lodging facility. The theoretical part introduces the reader to the travel market, categorizes internet reservation systems and talks about distribution channel of lodging capacities. The analytical part describes the selected lodging facility and identifies the internet reservation systems that it uses. The portfolio of internet reservation systems is evaluated and it is determined, whether its composition is optimal. In conclusion, several ways to improve the sales and marketing strategies of the lodging facilities and changes in it's portfolio are suggested.
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Nutritional analysis and optimization of breeding of selected species of edible insects under conditions of the Czech Republic with regard to human health
Adámková, Anna ; Kouřimská, Lenka (advisor)
All over the world, the edible insects are considered a highly nutritious food with high protein and fat content. However, the nutritional value of insect is not constant. It can be affected by species, developmental stage, rearing technology or nutrition.
Therefore, this thesis was aimed at obtaining the selected nutritional value of edible insects. Analyses were focused on the determination of the crude protein content, fat content, fatty acid profile and sterols in selected species of edible insects, which can be commonly reared in the Czech Republic. At the same time we also analysed samples of insects reared on the island of Sumatra to evaluate the influence of the climate on the nutritional value. The main aim of the thesis was the determination of optimal breeding conditions, developmental stages and feed rations for obtaining good production of insects with nutritional properties suitable for human nutrition. The analyses showed a high nutritional value of selected insect species, but also confirmed the significant differences in the content of individual nutrients between different species depending on the climate conditions and developmental stage. Comparing the fat and crude protein content in edible insects and other conventional sources of meat it has been found, that the examined insect is similar to beef concerning the fat and crude protein content. The results obtained are the basis for determining the appropriate rearing conditions and developmental stages for obtaining insect with the desired nutritional properties for human nutrition.
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Antioxidant, anti-proliferative and immunomodulatory effect of fruits, vegetables and mushrooms in vitro
Doskočil, Ivo ; Havlík, Jaroslav (advisor) ; Orsák, Matyáš (referee)
Recently there has been an increasing interest in discovering of new species of plants and mushrooms which have antioxidant or anti proliferative activity. The interest is caused by the fact that these species have medicinal and food utilization. These properties of plants and mushrooms can be used when dealing with many diseases which may be connected with oxidative stress (inflammatory bowel disease, cardiovascular disease, hypertension, and tumour disease, etc.).
The thesis propounds characteristics of in vitro antioxidant and anti proliferative activity of 19 types of juices and 28 methanol extracts of fruits and vegetables, which are common parts of a diet. In the thesis there are also characteristics of 13 ethanol extracts of edible mushrooms of the order of Polypore (Popyporales). Antioxidant activity was quantifie by 2, 2 diphenyl 1 picrylhydrazyl (DPPH), oxygen radical absorbance capacity (ORAC), and inhibition of nitric oxide (NO) production. Cytotoxicity was measured by MTT (3 (4,5 dimethylthiazol 2 yl) 2,5 diphenyltetrazolium bromide. Immunomodulatory activity was determined by an assay of phagocytic activity of human neutrophil granulocytes. Further a total phenolic content (TPC) and total beta glucan content were investigated; these are considered to be the potentially active constituents participating in mentioned activities.
From the obtained results it is evident that juices (TPC = 1603.2 mg GAE/L; ORAC = 438.5 umol TE/g)
and a bilberry (Vaccinium myrtillus) fruit extract (ORAC 836.6 umol TE/g; DPPH = 404.6 umol TE/g) showed
the highest antioxidant activity of all tested samples of fruits and vegetables. Capsicum (Capsicum L.)
juices (TPC = 642.1 mg GAE/L; ORAC = 127.9 umol TE/g) and a radish (Raphanus sativus L.) extract
(ORAC 724.5 umol TE/g; DPPH = 52.2 umol TE/g) also proved to have the high values of antioxidant activity. From the tested fruits and vegetables the following inhibited to produce a nitric oxide: onion (Allium cepa L) juices (lowered the NO production by 57%), tangerine juices (Citrus reticulata Blanco)(by 52%), broccoli (Brassica oleracea var. botrytis italic) extract (by 21%), and orange (Citrus sinensis Pers.) extract (by 10%). Concerning edible
mushrooms, Lentinus tigrinus (Bull.) Fr. (TPC = 216.2 umol GAE/g of extract), Ganoderma lucidum (Curtis) P. Kras (TPC = 257.9 umol GAE/g of extract), and Royoporus badius (Pers.) A.B. De (TPC = 257.8 umol GAE/g of extract) presented the highest phenolic content. Sparassis crispa (Wulfen) Fr. (117.4 mg/g of extract) had the highest content of beta glucan. Substantial effect on phagocytic activity of granulocytes was noticed in connection with Neolentinus lepideus (Fr.) Redhead & Ginns, Polyporus squamosus (Huds.) Fr., and S. crispa. In connection with the latter of mentioned mushrooms, a moderate inhibitory effect towards HT 29 human colorectal adenocarcinoma cell line
(IC50 = 107 ug/ml of extract) was noticed.
The results indicate that the tested plants and mushrooms can be beneficial when reducing the negative effects of oxidative stress. The oxidative stress has been recognized as a contributing factor to a whole range of diseases and the reduction of the oxidative stress may lead to the decrease in the possibility of the diseases´ progression. The results show the possible favourable effects on the human health. When evaluating the results, the following fact should be taken into consideration; the in vitro tests and screenings are considered to be the first phase of systematic research of the effects and serve for the choice of respondents for further detailed studies.
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Novel Approaches to the Application of Electrochemical Volatile Compounds Generation in Spectrometric Methods
Červený, Václav ; Rychlovský, Petr (advisor) ; Spěváčková, Věra (referee) ; Komárek, Josef (referee)
Various possibilities for the use of electrochemical generation of volatile compounds for the determination of trace and ultratrace quantities of elements using atomic absorption spectrometry and optical emission spectrometry, respectively, were studied in this work. The Thesis is divided into four thematic sections. Electrochemical cold mercury vapor generation is common to the first two parts. The third part is devoted to electrochemical generation of the volatile form of cadmium and the last part deals with the use of the electrochemical hydride generator as a derivatization unit for speciation analysis of arsenic compounds. The optimization of each individual determination was carried out including, for example, various designs of the generator of volatile compounds (forms) of the analyte, the changes in the design of the gas-liquid separator, optimization of the concentration and the flow rate of all the solutions and the carrier gas. However, the value of the electric current employed was the most important parameter. In the first section, the in-situ trapping system of the cold mercury vapor generated in the graphite furnace (with the inner surface covered with a gold foil) of the atomic absorption spectrometer was also designed and optimized. The absolute limit of detection, 80 pg, was...
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Methodologies of information services management, their comparison and impacts on corporate ICT efficiency
Novák, Tomáš ; Voříšek, Jiří (advisor) ; Kufner, Vladimír (referee)
This diploma thesis engages with methodologies of managing processes in informatics. This thesis takes into account ITIL, COBIT and ITGPM frameworks considering primarily aspects of setting-up and ensuring SLAs of the services provided by informatics. The author of this thesis has chosen this topic with regards to his profession where as project manager has met typical problems related to the development as well as to the operation of information systems. The goal of this work is to find out what is the approach of each of the considered methodologies to SLAs and their fulfilment. In the second part the thesis is aimed in practical impact of SLAs to the development and operation phases of the service lifecycle. In the first part of the thesis, the given objectives are met on a theoretical level, where is for each of the selected methodological frameworks captured its approach to the issues related to an information service operation, its parameters and their ensuring. Next goal, still on theoretical level, is to find out, whether the individual methodologies (approaches) can be combined together in order to reach the needed quality of a service. In its second part is the thesis aimed on practical analysis of the SLA impact on the development and operational activities. As an example, the author describes necessary adjustments to the processes of both, the provider and the customer of any informatics service, beginning from the initial analytical phases to the live mode of the service. The practical part combines approaches of the given frameworks and adds author's experiences gained in the domain. In the end of the thesis, findings and conclusions resulting from the captured facts are briefly summarized, including the author's opinion and recommendations.
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