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Design of marketing strategy in the company Imperium Finance
Petrovič, Marko ; Čermák, Radim (advisor) ; Sova, Martin (referee)
Internet marketing is currently one of the most important components of marketing. However, Internet marketing as a whole is much more important than mere webdesign, mere search engine optimization (SEO) or a simple PPC advertising. Most companies have recently made it throught with a website and that was all their presentation on the Internet. However, the internet is one of the fastest growing technology today and the number of its users is growing every year. Constantly there are new technologies that allow us to have a better user experience and also bring us new ways of presentation and promotion. Most of the companies make a mistake early on and underestimate the preparation, don't know their goals, customers or competitors. Internet marketing is the process and the contents of this process is the recognition, analysis, design, implementation, and ultimately verify that you achieve the goals of the organization. In the theoretical part it is defined internet marketing and its advantages over offline marketing. Briefly sum up the history and major milestones of Internet marketing that shaped its present form. Further, it's described current trends in Internet marketing and detail expands upon the selected Internet marketing tools and tools for evaluating the success of campaigns. The practical part deals with the proposal of marketing strategy in the company Imperium Finance. The main objective is to analyze the requirements of the company Imperium Finance, from analysis to draw specific conclusions and devise a marketing strategy that will support the vision and strategy of the company in the following period. All steps were carried out within the company Imperium Finance on real data from active clients and tested in action. The result is a proposal of a marketing strategy that will drive Imperium Finance, and a marketing plan for the company. The biggest benefit of this work is so real use theoretical knowledge in practice.
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Methods of Competitive Intelligence for chemical industrial companies
Lisová, Martina ; Molnár, Zdeněk (advisor) ; Kocánek, Marek (referee)
The content of this thesis is the introduction of Competitive Intelligence and its methods to companies in the chemical industry. The main objective of this work is to create particular solution of Competitive Intelligence for Lovochemie, a.s., i.e. to propose competent employee who will be periodically monitor the selected information resources using Competitive Intelligence software tools. The analyses were used to achieve this objective. At first analysis of the chemical industry was conducted in the Czech Republic and also in the world and analysis of the selected company has been created. Information resources that the company should follow through Competitive Intelligence tools were selected on the basis of this information. The first part deals with the introduction of Competitive Intelligence, intelligence cycle CI, strategic analysis methods and Competitive Intelligence tools for searching and monitoring of information on the Internet. The second part is devoted to the aforementioned analysis. At first the chemical industry is analysed and the world's biggest fertilizers producers are described. This section also introduces the company called Lovochemie, a.s., its competitors, suppliers and customers. In the last part of this thesis, the information resources available to the company and selected Competitive Intelligence tools are described. Finally, the particular solution for Lovochemie is created.
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Industrial Heritage in Ostrava CityTourism
Štefelová, Iveta ; Netková, Jarmila (advisor)
The aim of the work is to analyze a specific technical monument in Ostrava in the context of its influence on tourism. The chosen monument is an industrial area Dolní Vítkovice which was declared as a national cultural monument and European Heritage and belongs to the Czech Tentative List for inscription on the World Heritage List UNESCO. Theoretical part of this work deals with tourism in the Czech Republic and in Ostrava and also with industrial heritage definition and classification, its restoration, historic preservation and how to integrate industrial heritage into tourism.
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Process driven organization
Vandírková, Jana ; Řepa, Václav (advisor) ; Svatoš, Oleg (referee)
The subject of the master thesis Process driven organization is using UML language and BPMN methodology to model business processes of the selected organization, followed by using obtained diagrams organization for upgrade any of modeled diagram existing business processes leading to prosperity of the selected organization.
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Optimal production strategy of the chosen company in the area of mechanical engineering
Brachtlová, Veronika ; Průša, Přemysl (advisor) ; Všetečková, Dana (referee)
The topic of this diploma thesis is "Optimal production strategy of the chosen company in the area of mechanical engineering" - namely the EUTECH join stock company, or more precisely its toolshop division, which deals with the manufacture of injection moulds, parts and production of special devices for aircraft industry. The aim of the paper is to evaluate, according to the defined factors, what is for the EUTECH join stock company more favourable - invest in purchase of the 5-Axis CNC machining center technology and deal with this process inside of the company or ensure this technology in cooperation with another companies. The thesis is divided into two main parts - theoretical and practical. In the theoretical part, the subjects of operation management theory and production are dealt with. The practical part deals with the production strategy of the EUTECH join stock company, or more precisely of its toolshop division in detail. The company is briefly introduced, the situational analysis of division toolshop is conducted and the production process of the company is examined. The final chapter deals with the use of cooperation in the toolshop division. The main and other factors affecting the choice of "product or sell" strategy are evaluated and consequently is decided which strategy is in case of the 5-Axis CNC machining center technology more favourable.
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Position of the Russian Federation in the Eurasian Economic Union
Šorna, Petr ; Bolotov, Ilya (advisor) ; Čajka, Radek (referee)
The aim of the master's thesis is to find out the position of the Russsian Federation in the Eurasian Economic Union. The first chapter focuses on theoretical definition of the integration process, history of the Eurasian Economic Union, and theoretical definition of analysis which is used in the second part of the thesis. The second chapter researches the position of the Russian Federation in the Eurasian Economic Union. The objective of the third chapter is point out chosen characteristics of the Russian economy.
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Finanční analýza společnosti United Parcel Service Czech Republic, s. r. o. a srovnání s konkurenty
Roudnická, Markéta ; Staňková, Anna (advisor) ; Marek, Petr (referee)
This thesis is focused on the financial analysis of United Parcel Service Czech Republic, s. r. o. during the period from 2010 to 2014 and the subsequent comparison of its results with selected comparable companies. The thesis is divided into two parts. In the theoretical part the methods of the financial analysis are defined and the optimal values of each financial indicator are determined. In the second part the company is introduced and the specific values of the described indicators are calculated as well as there is an intercompany comparison realized. The conclusion of this thesis is dedicated to an accurate description of the current situation of the company in the context of both optimal values and values which are usually achieved by comparable companies.
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Height measurement in the northern area of mining areas Doubrava and Karviná Mines In 2016
Kajzar, Vlastimil ; Waclawik, Petr ; Staš, Lubomír
In the northern area of mining areas Doubrava and Karvina mines on the border RA Detmarovice and Doubrava are implemented, the mining activities. For this reason, in order to detect possible effects of the mine to the surface and surface objects twice a year height focuses, points in this area stable. From 2014 he was a contractor for these works chosen by the Institute of Geonics, v.v.i., Ostrava. In August and November 2016 survey conducted campaigns planned this year, during which it conducted a total of 4 highrise focus of inter-related leveling routes, which are formed by these points. Highrise points are stabilized in the area of interest in several ways - usually in steel design height marks on buildings, then as an iron bolt concreted in the ground or using nails driven into the concrete foundation or other alternative means. Distribution points in the area of interest is indicative captured in the map appendix. Existing trace and focus points are highlighted in green, yellow trace inaccessible points, refocused points in red and violet points that have occurred to their long term disablement or destruction. Each zaměřovaných points in order to trace the terrain carefully documented (GPS coordinates, photos, text description) and registered. These documents are available from the contractor.
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The leveling of the newly stabilized elevation points in RA Detmarovice in 2016
Kajzar, Vlastimil ; Waclawik, Petr ; Staš, Lubomír
In the northern area of mining areas Doubrava and Karvina mines on the border RA Detmarovice and Doubrava are implemented, the mining activities. For this reason, in order to detect possible effects of the mine to the surface and surface objects twice a year height focuses, points in this area stable. From 2014 he was a contractor for these works chosen by the Institute of Geonics, v.v.i., Ostrava. The measurement results are annually presented in the final report - elevation measurements in the northern area of mining areas Doubrava and Karviná Mines I. In 2016, the existing network of height points in a cadastral municipality Dětmarovice expanded by 11 new points. New points are stabilized by means of steel bench mark on objects. Elevation point near house No. 713 is a stabilized form of measuring support cast-in steel casing
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Common features of movies integrating the theater phenomenon into their narrative and stylistic structure
Merková, Hana ; JAŘAB, David (advisor) ; Havas, David (referee)
The subject of this bachelor thesis is the common features of foreign and czech movies integrating theater phenomenon into their narrative and stylistic structure. For better explanation, firstly, the forms, which are not included in the area of interest are described- the audiovisual record of theater performance, film adaptation of dramatic play, or insertion of theater performance into the movie content. In following chapters, three different movie examples working with theater in their structure are being described and analysed. Then, thesis is trying to find the reasoning for the usage of two different mediums and their mutual comunication as a principle of autorship. Finally, thesis is trying to summarize common thematic and formal characteristics of chosen movies.
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