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Současná marketingová strategie společnosti Škoda ve vybraných zemích
Reva, Denys ; Cook, Gina (advisor) ; Lisa, Aleš (referee)
Abstract Contemporary organizations must often improve their business situations through drastic innovation; Skoda currently faces the question of how to improve its market position. A merger with Volkswagen during 1991 -- 2000 helped and has improved Skoda's situation significantly. However, this was just the first step towards further achievement. Volkswagen has not given approval for Skoda to create luxury, potentially faster, more innovative cars; furthermore, Skoda is forbidden from entering Northern American countries. Hence, Skoda has to create a new strategy regarding how to expand business through alternative ways. The intent of this thesis is to explore three already existing markets where Skoda does business as well as its business practices in each, including its methods of producing and distributing, and then to analyze a possible alternative solution for business expansion. Thus, this work investigates and analyzes Skoda's situation in: European Union, Russia and India. Thereafter it describes a new potential market of Burma. Several tools and frameworks are used to conduct this process, i.e. SWOT analysis and PEST analysis and 4PS analysis; the author also examines Skoda's modes of entry as well as their marketing practices. Using these same tools also helps to reflect the possibilities for Skoda in a new potential market. A description of these markets helps to draw a parallel for taking appropriate marketing decisions in a new market. The final part of the thesis provides conclusions and suggestions about possible market entry.
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Implementation of lean manufacturing and application of Kaizen management in small and middle company
KUBÍČEK, Roman
The thesis deals with the application of the Lean manufacturing and Kaizen ma-nagement in processes of production and logistics management and selected tools and techniques of lean manufacturing and Kaizen management. The research of the imple-mentation of the Lean manufacturing was conducted at the production departments of the company. It is necessary to involve the processes principles.We can say, that the introduction of lean manufacturing principles and application of Kaizen management is a significant competitive advantage. The aim of tools supporting the implementation of the principles of the Lean manufacturing and Kaizen management is the elimination of wasting, improving response to customer´s demands. The keeping of the principles of company culture with the transition from the concept company to concept my (our) company. These principles are applicable to systems in the mass production and the small batch production. The some methods and tools are applicable in the area of services and public administration. We can say, that into each activity can be found reserves which are wasting about the Lean manufacturing. We are able to reduce or eli-minate them with use right tools. The subject of research are a never-ending changes the set up manufacturing processes during the implementation of Lean manufacturing and next application of Kaizen management. The changes which were done was not concern only for new set of material flow, workplace layout, leveling and optimization work, but also changes focused to thinking of people who are involved in these changes or the changes affecting them. To evaluace of the success and applicability of the newly introduced methods were set up measurable indicators and methodology of their eva-luation. The results which are presented are important for the company where the re-search was conducted. The outputs is important for other companies and recommen-dations of general application can help their further development and help to futher de-velop scientic knowledges.
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The business concept of rural tourism service facilities in the area of Pisek
POJEROVÁ, Adéla
The diploma thesis deals with the creation of a business concept to diversify the activities of a private farmer, operating in the region Pisecko, to the field of tourism, specifically to the agrotourism. At first, the surveyed area, accessibility, attractiveness and competitiveness were analyzed using secondary sources. In addition, primary sources were obtained with the help of a guided interview with the owner of a farm and a questionnaire survey conducted in travel agencies, tour operators and tourist information centers. Based on all the findings, the business concept of Jihočeské království was assembled. It includes a structural and technical solution, all services and the way of running the whole business, staffing and last but not least, the financial plan that demonstrates the viability of the project.
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Biotechnology for sustainabilty in agricultural systems
Hroníková, Soňa ; Kuchtová, Perla (advisor) ; Nový, Pavel (referee)
Sustainability of agricultural systems is narrowly connected to protection of land resources and land environment, if possible, without any negative side effects for the environment.
Given the great decrease of agricultural soil in the last two decades, it is necessary to set a working system of gradual regeneration of an agroecosystem, based on the gained findings from the field of biotechnologies, products from biotechnological processes, chosen effective substances and auxiliary tools.
In the literary research there are individual sorts of agriculture valued, as well as ways of farming and their influence on soil environment and surrounding landscape. Furthermore, it is concerned about biotechnologies in this field. In the last part of the thesis there is a comparative study of two supportive biological means on regulation and quality of the chosen agricultural crops carried out and that is both separately and in the combination with the application of NPK.
The results of the study proved a significant impact of a supportive device of WormsAktive on qualitative as well as quantitative parameters of testing crops. Individual values of this supportive device came out from the comparison better than separate application of NPK. The main contribution of this thesis is the discovery that with the help of convenient combinations of the farming which is close to nature and findings of modern science it is possible to achieve a permanently sustainable system of agriculture without any negative impacts on our environment.
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Foreign Trade of China
Hoang, Thi Ngoc Thanh ; Maier, Tomáš (advisor) ; Kuzmenko, Elena (referee)
1 Introduction
This research divided into two parts: Literature Review and Practical Part.
The Literature Review is written based on literature on International Trade. This part introduces the main theories and a brief history of Foreign Trade and a brief history of International Trade in the world context.
To begin with, the author explained the Absolute Advantage theory from Adam Smith; the father of the Classical Trade Theory, Comparative Advantage by Ricardo and Heckscher Ohlin theory.
This research also used qualitative and quantitative method approach the practical part with the purpose to find out how important the Foreign Trade effect is to Chinas economy.
2 Keywords
China, Asia, foreign trade, economy growth, international trade
3 Objectives of this thesis
The basic objectives of this thesis is to analyze the foreign trade of China based on the impacts of imports and exports and other indicators. It can be studied via domestic products and free trade agreement made between China and its trading partners. These factors are believed to have explanatory power for China's foreign trade.
4 Methodology
For this thesis methodology, there will be data collected and after that analysed from the source information mainly from the Internet via search engine such as scholarly articles, journals, books from Vietnamese authors and others, trade documents, reports, and several other online academic sources.
This research was also based on quantitative method approach by collecting data from Bureau Statistics of China from 1978 to 2013, there are 27 observations, the unit is 100 million yuan. The main reason to analyse the China growth rate based on the relationship between GDP and Exports-Imports. The GDP and Linear Regression models were created as follow:
Y = a + b*x (1)
Where:
Y: Dependent variable as GDP
X: Independent variable as growth rate (X-M)
a: constant
b: parameter of received growth rate
The model was verified by compared the p-values with significant level alpha = 0.05 to identify the relationship between GDP and China growth rate (X-M).
5 Main Findings
My aim of this thesis is to have the overview about Foreign Trade of China. The reform process can be divided into the following main stages:
1979-1987 Period (period of exploration and trial)
1988-1990 Period (period of transition toward reform in depth)
1991-2001 Period
Over the past 38 years of reform, the Chinese nation experienced many ups and downs, changes; China's economy not only faced difficulties and challenges but also achieved a lot of achievements. That miraculous development of China was due to great efforts of the Chinese people in the cause of building the country with the target of bringing China to gradually integrate with the world economy and gradually become a strong economic power. In the coming years, China will still continue to grow, the economy will be increasingly integrated, becoming an important part of the world economy.
In the practical part, I used the Linear Regression with the help of SAS 7.1 to compute the relationship between GDP and exports-imports, after computing, I got the result as follow: if the GDP increase by 100,000,000 yuan, so that the (X-M) will increase by 2,030,000,000 yuan. For the statistical verification, we compare the p-value with significant level of 5% (alpha = 0.05). In this case, the p-value of (X-M) was 0.0001 lower than 0.05. From the result, the author rejected the hypothesis, and the GDP growth depends on (X-M). In another way the author can say it was statistically significant.
6 Conclusion
After 38 years of reform and opening up, it can be said that China has achieved great successes in economic development, especially foreign trade development. From a country with stagnant and undeveloped foreign trade, China now is a current foreign trade country with powers ranked the 5th largest in the world and, more importantly, in the future, Chinese position in international trade will be enhanced increasingly.
In past years, thanks to China had proper policies and methods were suitable for the foreign trade development so that it achieved such successes such as high achievements as follows:
It can be said that on the way to opening up and reform of foreign trade, China was not necessarily to always get success and achieve many accomplishments. Sometimes, China also faced the mistakes as results of until now it was also not necessarily to achieve as expected. It still existed with a number of problems to continue to be overcome, such as improving the quality of exported goods and foreign trade performance, issues of regional disparities etc.
Through the study of the development experience of Chinese foreign trade, can be realize the State's role in policy-making and overall macroeconomic method-making were very important for Foreign Trade. Moreover, the Chinese government was very flexible in creating and implementing policies although China is a developing country. In fact, China makes foreign trade reform with cautious and solid steps.
7 Reference
Brown Consultancy Service, Theory of International Trade, Brown Consultant
The Silkroad project, The Silkroad and related trade routes
Robert C. Feenstra, Alan M. Taylor, International Trade
Brown Consultancy Service, Theory of International Trade
Adam Smith, The Wealth of Nation
Application of strategic mangement, Theory of Absolute Advantage
Charles W. L. Hill, International Business
Swedish economist who wrote his view about International Trade in 1919
Pham Thai Quoc, Chinese process of industrialization in the last 20 years of the twentieth century
Nguyen The Tang, The process of opening the foreign affairs of Republic of China
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May the creation of a fund center help to increase a country's competitiveness?
Kubínová, Pavla ; Rybáček, Václav (advisor) ; Urban, Luděk (referee)
A high concentration of automotive industry in the Czech economy and its dependence on exports to Germany could be compared to a poorly diversified investment portfolio. At the time when the manual-labor-intensive industries move to countries with a lower labor costs and even stable German economy is losing pace of growth, it is necessary to consider how to support the competitiveness of the Czech economy and ensure sustainable economic growth. The work deals with the question whether a greater focus on the financial sector and with a strong collective investment market may be a possible solution. Author seeks to find the answer thru analysis of this industry and its impact on the domestic economy of the countries with the largest collective investment fund market. The analysis did not prove the initial assumption that the intensive development of the collective investment market in the country will significantly help to grow HPD. However, given the strong correlation between the volume of assets under management and HPD some kind of connection cannot be excluded. A multiplying effect on the other industries is only average, on the other hand the analysis of the competitiveness indicators showed the strength of the industry.
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Information System for Help Desk
Havelka, Ondřej ; Merunka, Vojtěch (advisor) ; Josef, Josef (referee)
The goal of this thesis is to design and implement information system for Help Desk purposes. In the first part there are specifications of theoretical bases, standard procedures and contracts concerning Help Desk operation and also summary of advantages and requirements of such system. Second part contains description of parameters and processes using the BORM method. In the practical part is the implementaion of the designed system on the platform Microsoft Sharepoint 2010. The analytical part contains description of requirements to use this platform and description of functions which are used during the implementation. Final part contains description of the implementation itself. It is based on the parametrs and processes designed in the theoretical part and uses the Sharepoint functions described in the analytical part.
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Utilization of predatory mite Typhlodromus pyri Scheuten within IPM and organic hop growing
Nesvadba, David ; Pulkrábek, Josef (advisor) ; Kamil, Kamil (referee)
The objective of my work was to evaluate the efficiency of a native species of predatory mite Typhlodromus pyri Scheuten against two-spotted spider mite (Tetranychus urticae Koch) within IPM and organic hop growing and to find out if hop protection against T. urticae with the help of T. pyri can replace conventional hop protection based on miticides and if it can be profitable.
The trials were carried out since 2011 till 2015 in three hop gardens at a research farm Stekník, which belongs to Hop Research Institute in Žatec (Saaz). The first experimental hop garden, where IPM is practiced, is called Černice I. The other one BIO is, as the name says, under organic regime. The third one called Kaplička (Little Chapel) I., served as a reference one because hop is grown there under a common conventional system with the use of miticides to control T. urticae.
In regular intervals since the time when the first spider mites were observed at hop leaves till the harvest fifty leaves were sampled (17 from lower, 17 from middle and 16 from upper parts of hop plants) in the hop garden with IPM regime and in the organic hop garden. Population densities of eggs, mobile stages of T. urticae and T. pyri were assessed together with nymphs of predatory Thrips of the genus Aeolothrips, which occurred there naturally as the dominant native acarophagous predators. The results were statistically evaluated with the help of correlation analyses and t-test for independent groups. Efficiency of T. pyri and economical comparison with chemical protection were made as well.
It is possible to conclude that after release of predatory mites and under using of selective pesticides the biodiversity is higher. Hop protection against two-spotted spider mite with the help of T. pyri can be profitable and it can replace chemical protection against this dangerous pest for many years. T. pyri is commonly more efficient if population density of T. urticae is lower. The tightest dependence at the level of 90% was statistically confirmed between occurrence of T. urticae eggs and its mobile stages. Statistically important difference was found out between the two different types of hop growing in the most of the cases.
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The observation of reproduction trans on the chosen farm
Uherko, David ; Toušová, Renata (advisor) ; Ducháček, Jaromír (referee)
The aim of this bachelor's thesis was the creation of a literature research about the given issue and further demonstration of its practical evaluation of reproductive indicators on the selected farm. The survey was carried out in company ZEAS Březná a.s., farming in the Olomouc region, Šumperk district. In 2015, this company bred 670 Czech Fleckvieh cows and 355 heifers of the same breed.
The methodology was based on the monitoring of reproductive indicators relating to cows at livestock production centre in the village Březná and heifers stabled in the village Písařov, within the years of 2013, 2014 and 2015. I was monitoring quantity of inseminations, pregnancy after 1st insemination, pregnancy after all inseminations, service period, intervening time, insemination index and non-return test. The data were gained from the reports about inseminations and pregnancy rates, deadlines for performance control and farm evidence.
In the process of the comparison of the results achieved with a population of Czech Fleckvieh cattle bred in the CZECH Republic breeding reaches the above-average values for the entire reporting period in the percentage of pregnant heifers and cows. In 2015 there even was a certain reduction of the insemination interval and service period in relation to the population. Only the interim for the entire reporting period was longer. The observed (group of) cows reached the average pregnancy after the 1st insemination by 48.4% with cows and 66,3% with heifers. Indicator of pregnancy rate after all inseminations got to 49.6% with cows and 61,1% with heifers. Value of the insemination interval ranged within 79.3 days, service period was reaching the length of 121 days and the interim 301,6 days. To conceive one breeding female cow required 1,9 inseminations. For heifers an average of 1.56 inseminations was needed. Milk performance was 7058l of milk per lactation.
While making the research milking parlor was going through a modernization, due to which the farm accepted new technologies for the identification of dairy cows, and monitoring of the rut (the so-called vitalimetr). This system should help to improve the reproductive indicators. Then the question remains, how will these new technologies help in the breeding and how they will affect the reproductive indicators.
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Recovering of Company's Website
Lang, Michal ; Lohr, Václav (advisor) ; Martin, Martin (referee)
Summary
Small business operating in villages usually face the problem of lack of customers,
especially if they offer luxury products. The budget of such companies is often limited
and therefore they cannot afford an expensive advertising. The company website is one of the few
solutions that can get customers from outside the rural areas and thus create new business
opportunities and increase revenues of such companies. The main goal of the thesis is to attract
customers to a company website and thus help small businesses seeking customers in their difficult
situation. The theoretical part starts with the basics. It describes what systems are suitable for
different kind of web pages and the main part is focused on factors that influence an overall website
performance.
The second part shows how to achieve the stated goal on an example of a small joinery
company Atyp truhlářství Lang. The company is present on the Internet since April, 2009. The
work with a real website allows to compare results before and after the changes implementation.
The practical part starts with an analysis of the original website. It determines strengths and
weaknesses of the web and it provides suggestions for improvement. After this, the academic work
deals with the implementation of suitable factors. The final chapter evaluates the original and new
version of the site and represents how the made changes are reflected in the site traffic.
Keywords
Website design, SEO, on-page factors, off-page factors, CMS, Content Management
Systems, increase site traffic
Objectives and Methodology
The main objective of diploma thesis is to increase the website traffic, its attractiveness for
customers and thus help small companies located in rural areas to get new clients. The first part
helps to achieve the stated goal by dealing with aspects influencing the overall web page
performance and also provide basic knowledge related to the website design. Consequently, the
sub-objective of this part is an identification of factors that significantly affect the site traffic. The
second part aims to apply the gained knowledge on an example web page of small company Atyp
truhlářství which faces a problem of a lack of customers. It starts with the analysis of the original
website that shows its strangeness and weaknesses. This will provide an information about possible
improvements. The part of authors own work aims to implement suitable factors from the
theoretical part into the website design. The objective of the final part is to compare the changes
made with the original design and determine if the new site solution has really improved the number
of visits and its attractiveness for customer.
2
The essential information for the masters thesis elaboration were obtained from an analysis
of printed sources as professional books, journals, annual reports and online resources as well.
Statistical data reflecting the original website traffic were extracted from MySQL database. The
new data about number of visitors were already get in friendlier form of Google Analytics outputs.
In addition to that, author also discussed his academic work with website experts and used his own
knowledge acquired during the university studies of information technology.
Results and Conclusion
The website overall performance is greatly influenced by the system on which it operates.
For this reason, the literature review provides an overview about Content Management Systems
and Static Site Generators. There are explained differences between these two approaches to a website design and are given recommendations about what kind of pages are suitable for each
approach. The main part identifies 30 on-page and off-page factors that have a positive or negative
impact on the final website traffic.
The practical part consists an analysis of the examined site. It discovered the following
weaknesses. The positioning is very bad in Search Engine Result Page and it is almost impossible
to find the web without an exact knowledge of the company name or its location. Content can be
considered as extremely poor with overall 279 words only. There were also two technical issues.
The first caused a traffic data loss for the last five years due to exceeding 50MB of MySQL memory
limit. The second was related to plugins deployment that used up the whole PHP memory limit. It
resulted in WordPress strong unstability. The website speed test was disastrous. The small page
size of 762,52kB was loaded for 4,38 seconds. An acceptable result would be less than 2 seconds.
Concerning security, the site did not use secured protocol and the next risk could pose deployed
plugins that are frequent targets of hacker attacks. The used template was not mobile-friendly and
therefore it was difficult to browse the pages on mobile device. In addition to that the graphical
appearance had a low attracting power, it was not able to adequately impress the customers. The
site was visited by an average of 25 people a day in 2011. Furthermore, only 63% of visitors come
from the Czech Republic. Unfortunately, more actual data could not be obtained because of the
data loss. After considering of all mentioned issues above was proposed a complete website
recovery with an implementation of suitable factors from literature review.
The examined website is extremely static without a dynamic content and the frequency of
updates is relatively low. The web pages are managed by a technical contributor and it is the reason
why graphical user interface of CMS is not required. After evaluation of all previous technical,
speed and security issues was selected a static site generator for the website design.
3
The important chapter is represented by implementation of suitable factors that should as a complex lead to an increase of a site traffic. First important factor is a content. The original word
count of 279 words was improved to 1809 words which is 7 times more than in the past. Before
writing the articles, an analysis of relevant terms were made. Those terms are included across the
web content. The new articles are meaningful and they provide product details and customer
reviews. Moreover, the content is structured, there are 9 unordered lists included and main titles
are differentiated by importance. Each page has internal links to other subpages. The text clarity
and an inclusion of relevant terms are equal to a better rank of a page. The number of images has
decreased from 112 original images to selected 42 images on the new website. This is because of
a very bad image quality of most old pictures. The high quality images can cause customer interest
for the product, higher time on site and lower bounce rate. Meta descriptions were implemented
individually for each web page with regard to the page content. The new website was accepted by
a certification authority (CA) and the unsecured Hypertext Transfer Protocol was replaced by
Secured Hypertext Transfer Protocol (HTTPS). It means the site is trustable and secure for
browsing. There are no plugins used and therefore an attack risk is much lower. The template was
tested on 17 screen resolutions. All tests were successful and the site is fully responsive. Almost
33% of customers use some mobile device to browse a web. The current web eliminates the loss
of visitors coming from mobile devices. Furthermore, Google officially announced that secured
and responsive websites get priority. The site speed test had two rounds. The first test can be
considered as very good. The page load time was 842ms and overall page size was 1.1.MB.
Nevertheless, after the compression of large files the site became even faster. The page size
decreased by 30% to 771,6kB and the final load time speed up by 31% to 580ms. Currently, the
website is faster than 96% of all tested domains which is a perfect score. The adjusted site speed is
7,5 times faster than the original speed. No flash, advertisement or other disruptive elements are
available on the web. The web page is newly available on Google+, Pinterest and Twitter. These
factors are able to boost direct page traffic. The design is clean and simple just to avoid leaving
customers confused. The readability is also very good. Combination of black/blue text on the white
background or white text on the black/blue background doesnt cause any readability issues. Social
buttons and a quick company contact is present on each page in header and footer section. Another
change was made in traffic measurement. The website started to use Google Analytics for tracking
visitors. The actual traffic data are more accurate and the possibility of data loss is reduced.
The main goal of diploma thesis was to improve the website traffic. The web page was
measured from 01.12.2015 to 29.02.2016. The average site traffic was 23,0 visits a day in
December 2015. This number reflects the original site traffic which was around 25 visits a day with
a decrease of 8%. The biggest change in traffic development was found between 08.01.2016 to
13.01.2016 when the average site traffic was 77,2 visits a day. Those changes are explained by an
influence of social media. Author has written a post about Atyp truhlářství on Facebook on 8th
January 2016. The post was shared by 8 people and it attracted many people to visit the website.
4
From January 14th to the end of the month, the average daily traffic was 32,3 visits. The last month
was noted slightly higher traffic of 32,6 visits a day. The comparison of data from December 2015
and from February 2016 shows a visible increase in number of visits in February 2016 where the
traffic was higher by 41,7%. There is a positive increasing trend in a number of visits since the
beginning of December 2015. Moreover, majority of visitors 81,3% come from the Czech Republic
and it is a better result than by the original web pages with 62% only.
The recovery of a small joinery website atyptruhlarstvi.cz was successful. It improved the
website traffic and many other aspects as content, speed, security, responsiveness, social media etc.
The web design itself and implemented factors can be considered as crucial elements that influence
the final number of visits. For this reason, the made changes on a web page can really help small
business in rural areas to get new customers. There were also identified factors that affect an overall
website performance with an emphasis on a positive site traffic development. An overview about
different website design approaches is provided as well.
References
SEARCHMETRICS. Search Ranking Factors and Rank Correlations: Understand how the deck
is stacked [online]. San Mateo, 2015. Accessible from: http://www.searchmetrics.com/wpcontent/uploads/Ranking-Factors-2015-Whitepaper-US.pdf
COSTELLO, Vic, Susan A YOUNGBLOOD a Norman YOUNGBLOOD.Multimedia
foundations: core concepts for digital design. New York: Focal press, Taylor & Francis
group, 2013. ISBN 978-0-240-81394-3.
FIELDING, Jonathan. Beginning responsive web design with HTML5 and CSS3 / Jonathan
Fielding. New York, New York: Apress, 2014. Experts voice in Web development. ISBN
9781430266945.
MITCHELL, Melanie. Standing out with Seo: Expert advice from Melanie Mitchell (collection).
United States: FT Press, 2013. ISBN 978-0-13-344320-2.
BROWN, Bruce C. How to build your own web site with little or no money: the complete guide
for business and personal use. Ocala, Fla.: Atlantic Pub. Group, c2010. ISBN 1601383045.
ELMANSY, Rafiq. Search engine optimization. Indianapolis, IN: John Wiley & Sons, Inc., 2013.
Teach yourself visually. ISBN 1118470664.
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