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Portrayal of Economic Growth Value (content analysis of chosen czech daily newspapers).
Doležal, Jan ; Novák, Arnošt (advisor) ; Hladík, Radim (referee)
Diploma thesis on Portrayal of Economic Growth Value is a content analysis of chosen czech daily papers. It is engaged in questions of economic growth (and gross domestic product) and its significance in daily papers Blesk, Hospodářské noviny, Mladá fronta Dnes and Právo. The aim is to discover value dimensions of economic growth portrayal. The study come out from those authors who has criticall approach to the problems of economic growth, mind its negative social and environmental effects, and dispute its desirability and legitimacy. Also there are presented findings from media studies, which are related to the role of media when the acceptable picture of world is beeing established. The critique of economic growth and the reflections of media role when the current social order is reproduced are connected in one question: what is the way in which the media participate on common acceptance of economic growth through portrayal of its value dimensions. Through application of content analysis method the study try to answer the question if economic growth is pictured in a positive or negative way and which picture is prevailing. The study answer the question if there are rather those pictures which shows that economic growth is a positive value, or those which refuse or dispute economic growth or point out that...
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Marketing Plan of MAGICAM HD SOLUTIONS, Ltd
Pařízek, Aleš ; Hesková, Marie (advisor) ; Harantová, Monika (referee)
The main goal of the bachelor study is to create functional marketing plan for year 2017 that is consistent with the existing long-term marketing strategy. This thesis is created for use in business company MAGICAM HD SOLUTIONS Ltd. The core of the thesis is devided into theoretical and practical part. The first part laid the foundations basis of the terms used in the marketing planning, it is described the relationship marketing strategy, plan and tactics and role in the functioning of the marketing plan of the company. The second part contains the characteristics of the company, the analysis of external and internal factors affecting the company, SWOT analysis, setting goals and designing procedures by which the company will achieved set go-als. The practical part also contains specific steps in the action programs and timetable. Finally the thesis evaluates individual parts and contribution to the company.
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Comparison of Slovak and Croatian model electronic records of sales and their effects on selected economic indicators in 2013-2015
Hušková, Pavlína ; Vostrovská, Zdenka (advisor) ; Zeman, Martin (referee)
The aim of the thesis is to analyze and compare the implementation process and economic impact of electronic records of sales in the Slovakia and Croatia. The first three chapters define the basic concepts related to the topics of the thesis such as the taxation system, the shadow economy and the harmonization of tax systems across the European Union. The thesis focuses on the characteristics of the taxation system in the Slovakia and Croatia specifically for value added tax. The practical part deals with the analysis of the electronic records of sales in these countries. The benefits and impacts of the electronic records of sales compare to selected economic indicators and infer recommendations for the Czech Republic. The last part of the thesis outline for the readers the issue of state lottery associated with the receipt.
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Přestup tepla a hmoty u syntetizovaného impaktního proudu
Trávníček, Zdeněk ; Hyhlík, Tomáš ; Maršík, František
A zero–net–mass–flux actuator was used to generate a synthetic air jet. The local mass transfer in the jet impingement configuration was investigated using the naphthalene sublimation method. Based on the heat/mass transfer analogy, the mass transfer data have been converted to the corresponding heat transfer data. The results have been compared with the data for continuous impinging jets; the difference is less than 11%.
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Czech business environment from the perspective of Italian entrepreneurs
Řezanková, Dana ; Müllerová, Františka (advisor) ; Černá, Iveta (referee)
The final thesis deals with the topic "Czech business environment from the perspective of Italian entrepreneurs." It is divided into three chapters. The first chapter covers the business environment in general and evaluates the position of the Czech Republic in various competitiveness rankings or reports. The second chapter describes the Czech business environment -- its state and development from 1989 to the present and evaluates the Czech business environment using the PEST analysis. The last chapter is purely practical and outlines the view of Italian entrepreneurs on the Czech business environment, their opinions and experience gained during doing business in the Czech Republic. The whole thesis is summarized at the end in the SWOT analysis of the Czech business environment.
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Effect of temperature, fish size and feeding on oxygen consumption and ammonia excretion in the Nile tilapia (Oreochromis niloticus)
DENKOVÁ, Adéla
Aim of this work were to assessed the impact of feeding, temperature, stocking density, fish size and water temperature on ammonia excretion and oxygen consumption of Nile tilapia (Oreochromis niloticus) in recirculating system. Concentration (saturation) of oxygen, water temperature and pH were measured using multimeter and concentration of ammonia was assessed by direct Nessler method. For assessing of effect of fish size, three groups of tilapias weighed 25, 65 and 140 g were established, each group in four replicates. For assessing of effect of feeding was tilapias (body weight 65g) divided into groups fed continuously, two meals per day and four meals per day, each group in four replicates. For assessing of effect of stocking density was tilapias (body weight 65g) divided into groups of 20, 50 and 80 kg.m-3, each group in four replicates. All experiments were performed for water temperature of 23, 27 and 31 °C and for fed and starved fish. Mean daily oxygen consumption was higher for smaller fish categories than for bigger ones and grow rapidly after feeding. The kind of feeding had impact on diurnal fluctuation of oxygen consumption. It was also confirmed that tilapia can survive low level of oxygen concentration for a quite long period.
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Valuation of employee stock options in accordance with IFRS 2 at fair value basis
Červený, Martin ; Mařík, Miloš (advisor) ; Strouhal, Jiří (referee)
This master's thesis is dealing with the topic of employee stock options (ESOs), primarily with the valuation of ESOs in accordance with the accounting standard IFRS 2 at corresponding fair value basis. The goal of this thesis is a critical analysis of the standard mentioned, with respect to the conditions of the Czech Republic. The theoretical part comes with the basic characteristics of employee stock options and explains how the traditional option-valuation models can be modified for the purpose of ESOs valuation. It is also concerned with discussion about fundamental features of the fair value basis necessary for the valuation process. The essential part of this thesis is the critical analysis focusing on the rationality of accounting methods, disclosure requirements and also on a theoretically correct determination of model inputs. Critical analysis is followed by case study aimed on evaluation of an authentic option plan. The practical part also demonstrates advanced methods of valuation using the Black-Scholes and the binominal models as well as the Monte Carlo simulation. In the conclusion, I present proposals for changes of the IFRS 2. According to the results of the critical analysis, supported by case study, greatest shortcomings were identified in the disclosure requirements. Proposals for changes are aimed mainly on this problem.
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Blend of Historiography and Fiction in Pat Barker's Trilogy Regeneration
Duarte, Barbora ; Chalupský, Petr (advisor) ; Grmelová, Anna (referee)
This thesis explores the factual and fictional content of Pat Barker's war trilogy Regeneration, which consists of the novels Regeneration (1991), The Eye in the Door (1993) and The Ghost Road (1995). The aim of the thesis is to find various historical facts Barker uses in her trilogy and analyze how the author incorporates them into her fiction. In searching for the factual content of the trilogy, the thesis focuses on certain historical events, matters or issues which create the background of the trilogy. Some of the main characters of the trilogy and their real prototypes are analyzed. The thesis attempts to describe the trilogy as an antiwar literary work, depicting the impact of the war on soldiers and those who come in contact with them.
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