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A Watch To Watch: Ethnography of User's Experience with Apple Watch
Zavoral, David ; Stöckelová, Tereza (advisor) ; Abu Ghosh, Yasar (referee)
This thesis builds upon ethnography of Apple Watch user experience and explores its connections with Apple's different branding strategies such as official website advertisements for Apple Watch Series 4, Supplier Responsibility Progress Report (2019) and Today at Apple sessions held in Apple Stores. I draw on sociomaterial approaches with special emphasis on John Law's (2004) method-assemblage and the feminist critique of ANT managerial vision that allow me to conceptualize corporate practices as means of enacting singular and coherent commercial out-thereness and absences. The goal of this thesis is to explore possible connections between the user's experience and the corporate branding strategies which craft a series of commercial realities in order to translate the needs of other actants and enroll them in its corporate network. This paper also argues that ambivalence is central to this process as corporate branding is being constantly reshaped and reconfigured by both the branding strategy itself and the actants involved. Chapter I provides a semiotic analysis of advertisements inspired by Woolgar's (1990) concept of moral universe. The second chapter follows with examining the Progress Report which provides information on the production processes that are completely absent in exclusively...
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Processing Sensor Data from a Wearable Device by Machine Learning
Hlavačka, Martin ; Dobeš, Petr (referee) ; Herout, Adam (advisor)
The goal of this master's thesis is to analyze the situation of wearable devices with the Android Wear operating system and recognition capabilities of various movement activities using neural networks. The primary focus is therefore on identifying and describing the most appropriate tool for recognizing dynamic movements using machine learning methods based on data obtained from this type of devices. The practical part of the thesis then comments on the implementation of a stand-alone Android Wear application capable of recording and formatting data from sensors, training the neural network in a designed external desktop tool, and then reusing trained neural network for motion recognition directly on the device.
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Wearables Development Technologies for YSoft SafeQ
Stárek, Jan ; Goldmann, Tomáš (referee) ; Orság, Filip (advisor)
Wearable devices grew in popularity in recent years. This fact contributes to increasing efforts to expand mobile and other applications to wearable devices. Exploring these possibilities, this thesis summarizes information on wearable devices and their typical operating systems, including available tools and restrains these systems offer. Based on the conclusion of theoretical part of this thesis an application for wearable devices is designed and implemented, specifically an application for printers that operate via SafeQ system developed in Y Soft Corporation.
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Application of telemedicine principles and technologies in the field of life insurance
Stašek, Filip ; Pavlíček, Antonín (advisor) ; Bach, Štěpán (referee)
The aim of diploma thesis is description and application of new product in life insurance area. This product is based on insured body parameters and physical activity monitoring with the assistance of wearables. Based on analysis of the data obtained by the insurance company, it can be setting appropriate and fair price of life insurance. Introduction describes principle of Internet of Things, which idea is reflected in next part described eHealth and telemedicine industries, where will be defined the possibilities of use information and communication technologies in these industries. One from the technologies using in these industries are already mentioned wearables, which can be used into the basic monitoring of individuals health condition. Except of health services is possible use these wearables in insurance industry too, where can monitor physical activity and selected body parameters of individuals and motivate them to exercise and healthy lifestyle in form of insurance discounts. The thesis points to current situation of using these devices at the local as well as global insurance market and possible principle of monitoring and analysis body parameters and lifestyle at Czech insurance market in the form of a new life insurance product.
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Applications for Wearable Devices based on Android Wear OS
Šmejkal, Petr ; Zeman, Kryštof (referee) ; Hošek, Jiří (advisor)
The semestral project "Application for Android Wear wearables” describes basic principles of the communication network - M2M (machine to machine), H2H (human to human) and D2D (device to device). It is also focused on wearables especially smart watches, available operation systems for smart watches and system Android, Android Wear. In the practical part is described functionality, design and structure of developed application for Android wear smartwatch.
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Study of Using Wearable Devices
Hlavačka, Martin ; Dalecký, Štěpán (referee) ; Samek, Jan (advisor)
In recent years, the amount of wearables and level of their interaction with users is constantly increasing and deepening. This fact is followed by this thesis, in which I aimed on creating a overview study of best known and available devices on the market. In subsequent chapters the various options available for developing applications for these devices are analyzed. Based on the acquired knowledge content also contains development of demonstration app for the selected smartwatch Motorola Moto 360 sport. Created overview and analysis of development options provide knowledge for orientating and information required either for selection of wearable device or software development for it.
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Quantification of human life aspects using smartphone, wearables and software applications
Berdár, Gabriel ; Sigmund, Tomáš (advisor) ; Čermák, Radim (referee)
This thesis deals with the topic of self-measurement and quantification of the human life with the help of smartphones, tablets, wearables and software applications. All these tools can help us to improve the quality of our life, if we know how to use these technologies and how to use the data that they provide us. In my work I analyzed current situation of the quantified self market with the variety number of parameters you can measure. Next I tried measuring a collecting data about myself and I tried to demonstrate that it really can be useful if you know how to use all the information these tools give you. And as a last part I did a survey among the public and the results were that self-measuring is not that common in Czech Republic but majority of respondents believe in the future of quantified self as well as many companies that invest in this field of technology.
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Internet of Things as a new disruptive concept for future global business
Kalenda, Tomáš ; Lukeš, Martin (advisor) ; Mareš, Jan (referee)
The goal of the thesis is to provide investors and established businesses insights into the evolving concept of Internet of Things in the context of a business opportunity. First, the thesis provides comprehensive overview of the IoT concept, its historical development and relevant concepts similar to IoT including its definition and explanation. Second, the thesis discusses IoT as a disruptive technology with implications for general business strategy, current business models, value chains and competitive landscape. Third, it describes overwhelming opportunities for IoT application in various business fields and processes bringing added value to its stakeholders. Visionary concepts and applicable use cases are identified. Finally, the thesis analyses IoT market perception from both customer and business perspective based on quantitative and qualitative data researched. The research is focused mainly on customer awareness and value perception of IoT products as well as major drivers and challenges of the IoT market from business players' perspective. Such analytical insights identify major patterns and dynamism of the IoT market.
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