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The perception of VAR technology by fans of Prague first league football teams
Zelinka, David ; Crossan, William Morea (advisor) ; Šíma, Jan (referee)
Title: The perception of VAR technology by fans of Prague first league football teams Objectives: The aim of this Bachelor thesis is to find out, by means of marketing research, how fans of Prague's first league football teams perceive the current functioning of VAR technology in the football environment. Methods: In this thesis quantitative methods of data collection were used. It was a survey. The questionnaire was published electronically. The results were captured using graphs and tables. Results: Based on the information obtained from the respondents, it became clear that the vast majority of respondents perceived VAR technology positively. However, they have objections to the current functioning. Keywords: Opinions, football league, fans, VAR, public relations, feedback
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Marketing communication of HC Baník Sokolov
Pastier, Lukáš ; Holánek, Michal (advisor) ; Ruda, Tomáš (referee)
Title: Marketing communication of HC Baník Sokolov Objectives: The main goal of the thesis is to evaluate the current state of marketing communication of HC Baník Sokolov on the basis of quantitative and qualitative research and to propose specific changes that will lead to its improvement. Methods: In this thesis the method of quantitative and qualitative research was used. The quantitative research was in the form of electronic surveys. Respondents mainly evaluated their satisfaction with the marketing communication of HC Baník Sokolov and answered questions about what they would like to improve in the club. The qualitative research was conducted in the form of detail interview with Karel Mlejnek, the sports manager of the club, who helped to get more into the club's problems. Results: Based on the evaluation it was found that the current state of marketing communication HC Baník Sokolov is at a very good level, compared to other semi-professional clubs. The analysis of marketing communication also found that the club has problems with the ice rink and cooperation with more advantageous potential partners. Keywords: Marketing, sponsoring, ice hockey, promotion, public relations
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Proposal of Communication Mix of Selected Company in the Trade and Service Sector
Kuldová, Sabina ; Dostalíková, Hana (referee) ; Milichovský, František (advisor)
The main objective of this bachelor thesis is the analysis, evaluation of the existing communication mix of the company Lemur v.s.a. and it’s proposals to improve it. The theoretical part of the bachelor thesis focuses on a description of the basics, which are related to the issue. Integral part of this thesis is also a company characteristics, marketing mix, SWOT analysis and last but not least communication mix to which are processed suggestions for improvement of the current situation in the last part of the thesis.
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Communication strategy of the town Roudnice nad Labem
Vancl, Jan ; Hejlová, Denisa (advisor) ; Soukeník, Štěpán (referee)
This thesis describes the theoretical concepts of the communication process, especially with a focus on the general public and media in the public administration environment. Based on the definition of the municipal marketing environment and the theory of communica- tion strategies of municipalities, the specificities of small and medium-sized municipalities are approached. Theoretical knowledge attempts to apply to the environment of the small town of Roudnice nad Labem. The result is an unconventional insight into the functioning of communication in public administration and recommendations for its improvement in the chosen city, as well as other comparable municipalities. Keywords: communication, city marketing, communication strategy, communication channels, media, public relations
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Promoting volunteering in the media - problems and barriers
Aglerová, Jana ; Pospíšilová, Tereza (advisor) ; Dohnalová, Marie (referee)
Raising awareness of the value and importance of volunteering has been identified as one of the objectives of the European Year of Volunteering 2011. One way, how to achieve it, is promote volunteering more in the media. This thesis is based on qualitative research; based on semi-structured interviews it determines if volunteer centers and companies implementing corporate volunteering in the Czech Republic aims to promote volunteering in the media. There was also the aim to identify what are the motives for promoting volunteering in the media, and if organizations experience any problems or barriers in doing so. For comparison, non-profit organizations with public collection were also interviewed.
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Suggestion on Communication Strategy of the Company
Josková, Michaela ; Fišer, Jakub (referee) ; Novák, Petr (advisor)
The goal of the thesis is an evaluation of a present communication with customers concrete company and proposal of the new communication campaign for the next years. The thesis is separated on a theoretical and practical part. The theoretical part concerns importance of a marketing communication, analysis methods of internal and external background, description of particular tools of a communication mix and it solves budget determination for communication campaign. In the practical part is described the selected company, its current situation analysis of communication mix, customer satisfaction research which is focused on current services and new communication campaign proposal.
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Proposal of Communication Plan in Servis GRIMALDI, SPOL. S R. O.
Lukáčová, Zuzana ; Grimová, Lenka (referee) ; Novák, Petr (advisor)
This thesis is focused on suggesting improvements and developments of a mix of communication tools leading to increased number of new customers in the company called Grimaldi spol. s r. o. This is a small company which specializes in exhibitions, interiors, exteriors, furniture and graphic designs. The theoretical part deals with marketing environment, communication with public and mix of communication tools, and is based on available marketing-related literature, marketing communication, and relationships between the company and the public. The analytical part describes an actual situation in this company, evaluates individual communication tools, and also presents marketing research of communication. Results of the research conducted in the analytical part are then given in the third section of the thesis. These results are essential parts of the design for its own amendment proposals and recommendations, and improvements of the current situation in the company.
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