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Communication Mix of the Company
Novotná, Lenka ; MBA, Petr Bilavčík, (referee) ; Kaňovská, Lucie (advisor)
Diploma thesis deals with communication mix of company Zahradní centrum V Aleji. The theoretical part of the thesis defines the basic concepts from marketing, marketing mix and communication mix. The analytical part of the thesis describes the current situation of the company, analysis macro environment and micro environment, marketing research and SWOT analysis. At the end of the thesis are presented suggestions which should lead to improvement of the communication mix.
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Proposal of the Improvement of Customer Satisfaction Standard
Lusková, Michaela ; Filusz, Patrik (referee) ; Šimberová, Iveta (advisor)
This thesis was a research and analysis of the levels of different customer satisfaction standards in the family construction company. The analysis involved conducting internal and external environment assessments of the company. The data collected on customer satisfaction from clients was carried out by using a qualitative questionnaire method. This study provided the host family construction company with recommendations on how to develop the customer satisfaction standards, which in turn will improve their market position.
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Design of Communication Mix for the EKO-PE, s.r.o. Company
Brychcová, Blanka ; Pechová, Jana (referee) ; Novák, Petr (advisor)
The main aim of my diploma thesis is to analyze and assess current communication mix of EKO-PE,s.r.o. company and to suggest its improvement. The first part is followed to summary of theoretical knowledges which are related to this topic, such as marketing, marketing communication, marketing concept, values for customers, satisfaction of customers and marketing survey. The second part is aimed to practical part of the thesis. It describes EKO-PE company – informs about its history, organization structure, economic viewpoint, marketing mix and ambience analysis. Then this part is also concerned with analysis and assessing of current communication mix of the company on the base of marketing survey made by questionnaire. In conclusion ot this part there are written all the results and proposals on the base of all information and analysis´ I had.
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WATER+TOWN AQUADOMOS river story
Škapová, Veronika ; Vágnerová, Lenka (referee) ; Poslušná, Iva (advisor)
The architectural proposal is situated by the river Svratka nearby the city center of Brno. The proposed object turns its back to very busy street and opens to the river. It creates a city riverbank which is open to the public. The volume of the object reminds a wave. The object contains three main functions - exposition, information and research. The Exposition is based on the phenomenon of water. The Informations are placed in proposed auditorium, cafe and small gallery. The research is situated in laboratories and public study rooms.
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Design of Company Communication Mix
Černá, Simona ; Vilímová, Monika (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with improving communication mix of selected business entity. The first part describes, from a theoretical point of view, marketing, environment analysis, marketing mix, communication mix tools and marketing research. The following section describes the analytical work of the selected entity, the current communication and marketing mix. This section also contains a general and industry analysis of environment, SWOT analysis and marketing research. In the last section I propose a new communication mix to improve the situation in the company and increasing sales.
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Naturkulturstadt Brno Židenice – Garden vineyards
Lietavová, Veronika ; Sedlák, Jan (referee) ; Kiszka, Josef (advisor)
The topic of diploma thesis is an ideological processing of a conception which will allow for a gradual transformation of a gardening colony to a place of primary living and improvement of pedestrian passages, because the area is inaccessible nowadays. The goal of this proposal is not a controlled and sudden change of the whole area it is the opposite of that, it leaves space for the autopoetic growth of the area. The proposal introduces new complementary functions in important points of the area, centres, from which not only the area of Židenický kopec will profit, but also other parts of the city of Brno. New functions respect the tradition of cultivation and gardening in the area, which is deeply rooted in this location and brings new forms of production of crops, thanks to which the districts of Židenice and Vinohrady can become more autonomous in the future. The focal point of the diploma project is a proposal of one of the chosen areas derived from urbanistic conception. The project of research centre with food production at the top of the Židenický kopec, which will become an “ecological lighthouse”, a new way of effective cultivation of crops using technology to obtain natural resources and improvement of sustainability of cities. Together with the gardening colony the research centre will allow the inhabitants of Židenice and Vinohrady an access to locally sourced food and will increase the awareness about many aspects of growth and the source of the food.
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Concept for Organizational Culture Change in a Company
Novozámský, Tomáš ; Tůma, Antonín (referee) ; Konečná, Zdeňka (advisor)
The aim of the thesis is to propose changes in organizational culture in a selected company. In the first part of my work the most important theoretical concepts are described such as definition of organizational culture, elements of organizational culture or methods of organizational culture analysis. Second part is then focused on the identification of the current organizational culture, using a questionnaire survey and semi-standardized interviews. Based on the results of the research of the given methods, concrete proposals are defined to improve the current situation.
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Proposal of Methodology of Monitoring of Employees
Klimeš, Roman ; Krbková, Lenka (referee) ; Pokorný, Jiří (advisor)
My thesis will serve as a monitoring tool for the management of an educational division in company BooK s.r.o.. This monitoring will consist in setting up a new form of monitoring feedback mechanism with help of a made-to-measure web application created by me. The feedback check will reflect the customer’s satisfaction with services provided by this company as well as the evaluation of employees concerned. Creation of this new form of feedback was requested directly by the company management of BooK s.r.o. and the implementation and using itself will bring benefits the company primarily in automatization of the monitoring process and time factor. At the same time this application will serve as a tool for evaluation of satisfaction of the customers whose opinions are crucial for the company’s success and improvement of the standard of the provided services which will result in increasing the company’s competitiveness.
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Importance and use of marketing tools
Hájková, Kateřina ; Kratinová, Kateřina (referee) ; Dohnal, Radek (advisor)
This diploma thesis has several objectives. The first one is to analyse current situation of ABC s.r.o. in relation to marketing tools used by this company. The second objective is to compare mentioned tools with marketing tools used by a smaller enterprise. Other aims of this thesis are analysis of the use of marketing tools and analysis of their impact on consumers (customers) while using method of questionnaire (survey). The work is divided into two parts – theoretical and practical. Theoretical part explains essence of marketing, its evolution, basic principles and terms. Some of these methods are practically used in the second part of the work while analysing the situation of the company. The last part of the work includes marketing plan which should support company’s strategy and an evaluation of its impact on the cash flows of the enterprise and their effective use in marketing.
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