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Development of Business Activities of Tour Operator PUX TRAVEL
Bureš, Pavel ; Kameník, Karel (referee) ; Šimberová, Iveta (advisor)
The aim of this master's thesis is to propose a business activities development of tour operator Pux Travel. Master's thesis describes and evaluates current position of the company, analyses the external and internal environment of the company and summarizes the results in the SWOT analysis. Based on the results of the analysis, some business development suggestions have been proposed in order to improve company's competitive ability.
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Business on the Croatian Market
Nešporová, Veronika ; MBA,, Viliam Záthurecký, (referee) ; Koráb, Vojtěch (advisor)
The diploma thesis deals with a proposal to build and operate a tourist resort in Croatia. The theoretical part explains all the important concepts and analyses, which are subsequently used in the analytical part. The empirical part also contains an analysis of the current state of the business entity and the situation on the Croatian market. Financial plan and potential risks are defined at the end of the thesis.
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Development of Tourism in the Beskydy and its Impact on Business
Mucková, Krystyna ; Zich, Robert (referee) ; Mráček, Pavel (advisor)
Bachelor thesis "Development of tourism in Beskydy and its impact on business in the region" deals with evaluation of conditions for developing tourism in the tourist district of Beskydy. Based on an analysis of current state of tourist movement, description of the most attractive places in the region and possibilities of financing, the outputs of the thesis are suggestions of development of tourism and related business activities and development of the region.
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Creation in historical environment of the city Kroměříž Adjusting the waterfront in the section between the Main and Bridge Zborovský
Šónová, Marcela ; Karas, Tomáš (referee) ; Hrabec, Josef (advisor)
An object of leisure-time center and a new bridge were designed according to needs and limits of this location, that they correspond to. This project follows up on the previous analysis and the riverfront design in the section between the main bridge and the Zborovsky bridge in Kroměříž. The general target of this project is an active integrating the river and its closest neighborhood to the city environment. This target is supported by the study in this project. The leisure-time center design creates a social background and a center of this area and it would became an important point in Kroměříž, where people could relocate on the river, by bike or on foot from. The new bridge design examines possible solutions of a new bridge over the river in Kroměříž, that is missing here.
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Communication Mix of Travel Agency
Zlámal, Tomáš ; Sedláček, Jan (referee) ; Mráček, Pavel (advisor)
This bachelor thesis is focused on analysis of current state of travel agency´s communication mix, where on the basis of gained results from the analysis and with help of marketing research, which is conducted through a questionnaire survey, are suggested such recommendation, which will lead to improvement of current communication mix and subsequently to raise awareness about travel agency, bigger competitiveness and increasing of sales.
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Architecture in Landscape – Winery
Koťová, Marie ; Menšíková, Naděžda (referee) ; Urbášková, Hana (advisor)
The solved territory is situated in the picturesque part of the South Moravian Region in the village of Strachotín. The local environment invites you to create a pleasant holiday space. That's why I designed a winery object with a holiday accommodation in the vineyard and a water museum with a spiritual space inside the water reservoir. The built-up area is designed on two axis lines. The first axis is the connecting line of the historic wine village of Pouzdřany, with the highest peak of the Pavlovské vrchy. There is a vineyard object on this axis. The second axis comes from the neighboring wine village of Popice and heads to the Nove Mlýny water reservoir in the center and to the church of St. Linharta, which protrudes from the water as a remnant of the flooded village of Mušov. That is why a water museum and a spiritual place to think are on the axis. At the intersection of these two axes there is a lookout tower and a main parking area for visitors.
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Entrepreneurial Project - Expansion of the Hostel u Minoritů
Bertelová, Sandra ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
The aim of the thesis is to compile a business plan for extending the accommodation space in the enterprise called “Hostel u Minoritů”, focused on providing short-term accommodating service. The premises of the establishment are currently located in the second floor of the private house at the Minoritská Street 10. The extending involves the whole third floor of the same building. Based on theoretical knowledge and acquired facts, the thesis suggests the form of the execution of the changes and the economical evaluation.
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Marketing Strategy for the Selected Company
Rehuš, Martin ; Bordera, MBA Víctor (referee) ; Chlebovský, Vít (advisor)
Má diplomová práce se zabývá marketingovou strategií hotelu Medplaya Hotel Bali, což je tříhvězdičkový hotel, který se nachází v těsné blízkosti města Málaga ve Španělsku. Je tvořen třemi připojenými budovami, které tvoří moderní rekreační komplex. Teoretická část definuje pojmy související s marketingovou strategií, které pak slouží ke zpracování analytické části. Na základě výsledků výzkumu dotazníků a základních analýz vnitřních a vnějších faktorů budou navržena doporučení pro rozvoj a zlepšení služeb Medplaya Hotel Bali.
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ResPublica/Civitas Socialis - Strachotín
Horňasová, Tereza ; Nový, Alois (referee) ; Nový, Vítězslav (advisor)
The theme of the diploma thesis is based on conclusions of the pre-diploma thesis which tried to find lost potential of the village Strachotín and outline its possible development. Strachotín is located in a major wine region. Therefore, the potential of the municipality is mainly in wine, tradition and tourism. The stragedy builds on these potentials and creates two main themes. I live, I discover. The living factor represents inhabitants of Strachotín and the possibility of housing, work and recreation. The discovering factor represents traditions and tourism. The key theme becomes a village square. This is primarily a place for local residents, but also a place for the municipality to represent and support tourism. The village square is the most important part of the village, but the current state of affairs is not the case. Village square lost its identity thanks to inappropriate placement of objects and their functional use. The design tries to clean the village square from objects that are not functionally and aesthetically suitable. Objects that remain in the proposal are a municipal house and former school. They have a historical position here. The proposal adds a new object that combines and complements functions that have been missing or lost in the village in the original solution. The newly created public space creates not only a place for the inhabitants of Strachotín, but also a new tourist destination.
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