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Stereotypes that Czech influencers support with their posts on the Instagram
Lesáková, Marie ; Fousek Krobová, Tereza (advisor) ; Lütke Notarp, Ulrike (referee)
The diploma thesis aims to find out whether the selected Czech woman influencers on the selected social network, Instagram, support by posts traditional stereotypes or not. The work is divided into two main blocks - theoretical and practical. The theoretical part focuses on the characteristics of new media and the phenomenon of social networks. In the next chapters, thesis does not forget to define Instagram, which is the subject of subsequent analysis. The theoretical part includes characteristics of Instagram related terms. The diploma thesis focuses on the sociological problem of gender stereotypes and presents several cases from the history of the media, which support stereotypes between men and women. The practical part first is focused on the quantitative content analysis. The next step is focused on qualitative analysis of the posts of some of the most follow Czech influencers.
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Gender stereotypes in videos on the 5-Minute Crafts channel
Stehlíková, Lucie ; Fousek Krobová, Tereza (advisor) ; Vochocová, Lenka (referee)
The status of men and women has evolved in recent decades, nonetheless, society still employs gender stereotypes to simplify its perception of the world. Often, it directly considers them as natural or necessary and associates them with sexual differentiation. Media can reflect or participate in reinforcing this idea by presenting women and men in different ways and in a limited range of roles. This thesis aims to reveal the prevalence of gender stereotypical depictions in life hack videos on the 5-Minute Crafts YouTube channel. To analyse this material, the paper uses as a starting point the research on the analysis of television advertising, which is one of the most frequent areas of gender stereotyping in broadcasting. Although it is not watched on demand by the audience, it is nevertheless consumed - even with the values it contains. Through a quantitative content analysis, this paper focuses on 40 randomly selected compilations from 11 playlists of the 5-Minute Crafts channel to evaluate individual videos utilizing the mini-drama format. Based on the results of the analysis, the thesis assesses the presence of stereotypes related to the genders under study and the most frequent areas affected by the stereotypes, as well as the frequency of phenomena that contradict gender expectations.
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"It's something like man flu": Male view on period
Dostálková, Michaela ; Vávra, Martin (advisor) ; Kobová, Ĺubica (referee)
The diploma thesis "It's something like man flu": Male view on period discusses the way men talk about menstruation, what is the level of their communication on that topic and how they view menstruating women. The text also reveals the stereotypes on menstruation in our society, and, last but not least, focuses on men's discourses of periods. The thesis focuses on three age groups classified as generations X, Y and Z. The theoretical part presents the basic concepts used in the text, such as gender, discourse, stereotype, etc. In this section, menstruation is viewed from biological, linguistic, historical and societal perspective which demonstrates the fact that within our society, it is an important part of women's lives. Subsequently, there is a part devoted to the definition of the term generation and the distinctions typical for each generation. The aim of this thesis is to, by using a mixed research, reveal men's approach towards periods. In addition to semi-structured interviews with men from individual generations, the author made use of an on-line questionnaire as well. Keywords Menstruation, generation, discourse, stereotype, cultural studies.
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Stereotypical Portrayals of Native Americans in Lynne Reid Banks's The Indian in the Cupboard
Morozová, Kateřina ; Farrell, Mark Robert (advisor) ; Ženíšek, Jakub (referee)
This bachelor's thesis, titled Stereotypical portrayals of Native Americans in Lynne Reid Banks's The Indian in the Cupboard, focuses on the phenomenon of stereotypical portrayals of Native Americans in Lynne Reid Banks's book The Indian in the Cupboard. The theoretical part of the thesis is devoted to the topics of stereotype and ethnocentrism with a focus on Native Americans. It also includes a brief outline of the historical development of literary works concerning Native Americans and discusses the importance of accuracy in children's literature. The practical part focuses on an analysis of particular stereotypes present in the book and criticism concerning the book. Keywords The Indian in the Cupboard, Lynne Reid Banks, Native Americans, Indians, Western (genre), Racism, Stereotyping, Children's literature, Accuracy
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It's a boy! (Not only) the gender issue of the ways childbirth is shown in film
Černá, Natálie ; Svatoňová, Kateřina (advisor) ; Přádná, Stanislava (referee)
This bachelor thesis deals with the depiction of birthing woman in film through the perspective of gender and feminist theories. The first part makes the reader familiar with the history of obstetrics in relation to the issues of gender. It sketches a parallel between the social roots of obstetrics and impulses for the first feminist movement. In the second part the thesis looks closer into the constructive and performative nature of gender and gender roles and most importantly it deals with benefits and pitfalls of motherhood according to feminist theoreticians. For this purpose, it introduces selected concepts of Shulamith Firestone, Adrienne Rich and Julia Kristeva. The third part analyses potential reasons, why the portrayal of childbirth has been historically pushed aside and why, as a consequence, there is no female childbirth narrative, which would equip women with means to express their experience. The fourth part seeks this missing narrative in particular examples among nonfiction as well as fiction works from contemporary cinema as well as from from its history.
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The topic of German's transfer in Czech novels
Škubalová, Marta ; Holý, Jiří (advisor) ; Maidl, Václav (referee)
This paper focuses on literary works in which the expulsion of Czech-Germans from Czechoslovakia after 1945 is the central theme. The works were selected to create a collection which represents the post war development of Czech literature. The aim is to follow the features of a stereotypical portrayal of characters. The boundary between Germans and Czechs is disturbed by the portrayal of characters of mixed-marriage. The problems of the expulsion of Germans, in which they were "only" German continues to be ignored. Furthermore, the stereotypical view of German equals the enemy is disturbed by the fact that in the majority of works German women not only Germans are featured. Individual descriptions of these women within certain aspects follow the stereotype of German equal the enemy. However, there are descriptions of persecution of German women by Czechs. At the same time, changes in the narrator's perspective are followed. This is shown in the tendency not to use an objective impersonal narrator. Over time the use of "ich-narrator" appeared more often and finally a combination of both.
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Men and their lifeworld in beer advertisements
Svobodová, Lucie ; Lupač, Petr (advisor) ; Vinopal, Jiří (referee)
This thesis deals with the widely discussed topic of gender stereotypes. Most of the attention of experts and also the general public in this area is focused on the issues of stereotypes associated with women's roles. This work attempts to inspect the other - the men's - side of gender stereotypes. The aim is to reconstruct the male stereotypes and their lifeworld in commercials which from this perspective focus on perhaps still typically masculine product: beer. The presence of traditional stereotypes of male and female roles is observed at the same time. The research problem is solved through a content analysis of beer advertisements and reconstruction of the lifeworld of men in them.
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From horror character to girl's idol. Vampire in contemporary literature for young adults
Koubová, Denisa ; Píšová, Ina (advisor) ; Brožová, Věra (referee)
This thesis deals with the evolution of vampire as a literary character in contemporary production for young adults. Its aim is not to describe all existing works but to cover only the most interesting representations of a vampire in various epochs. The thesis describes the most influential works building the literary stereotype of a vampire and proposes an evolution line. The crucial works in this genre are: Vampire, Carmilla, Dracula, Interview with a Vampire, The Vampire Diaries, True Blood, Twilight, House of Night, Vampire Academy and Vampire Boardingschool. Based on them we create a typology according to the appearance, character and narrative role of a vampire. The thesis begins with an anthropological introduction, especially with the origin of the vampires in Easteuropean folk tradition. Farther more we deal with most common genres used to enrich the vampire literature and theory of a literary character as a narrative category. The analysis covers the evolution of a vampire character from its naturalistic appearance to its very civilized pole in the contemporary young adults fiction. We close with the chapter describing the character of a vampire as a literary symbol.
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The Semiosis of sexist commercials and the public discourse (the contest The Sexist Little Pig
Christovová, Tereza ; Šoltys, Otakar (advisor) ; Klabíková Rábová, Tereza (referee)
This bachelor thesis "The Semiosis of sexist commercials and the public discourse (the contest The Sexist Little Pig)" deals with the contemporary form of Czech sexist advertisements and reactions that such advertisements generate. The majority of sexist advertisements work, to the objection of various feminist movements, with simplified and distorted images of women. Their critisism is mostly aimed at those advertisements that depict women in a stereotyped way. According to them, those advertisements may cause or evoke a sense of shame or humiliation, insult human dignity or even provoke violence against women. The independent socio-ecological movement NESEHNUTÍ is one of those who grapple with sexist advertising and the problems associated with it. It has already organized two rounds of the annual competition "The Sexist Little Pig" for the most sexist advertising in the Czech Republic. This thesis aims to explore selected advertisements that have been submitted to the competition by the Czech public and detects concrete sexist distortions in them that exploit both women and men. The thesis is divided into two parts. The first part deals with theoretical resources, such as theories of gender, sexism and stereotyping, as well as with the regulation of advertising in the Czech Republic. The second...
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