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Marketing Plan for Company GTrade, Ltd.
Čáchová, Barbora ; Ing.Pavel Gron (referee) ; Šimberová, Iveta (advisor)
The subject of this bachelor thesis is to create a marketing plan proposal for G-Trade Ltd as well as a marketing-strategy implementation plan for the management of the company. The theoretical part outlines prerequisites for planning a marketing strategy and it provides characteristics of the construction market. The next chapter describes the G-Trade Ltd. corporation and analyzes its current situation. The practical part formulates a marketing plan proposal that is aimed at increasing the company's sales 7 mil. Kč up until the end of 2011.
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Competitive Strategy of the Company AGRALL zemědělská technika a.s.
Matula, Milan ; Trávníček, Josef (referee) ; Kopřiva, Jan (advisor)
The aim of the thesis focuses on the design of competitive strategy for the company AGRALL agricultural technology and to implement business based on the traditions of primary and secondary sectors of the Czech economy such as agriculture and engineering. Identification of appropriate strategies, namely the drafting of projects based on competitive analysis of several internal and external environment.
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Business Activities Development of Company CDV, v. v. i
Adamjaková, Monika ; Pavlík, Michal (referee) ; Šimberová, Iveta (advisor)
Content of this master´s thesis is to develop a business activities in Centrum dopravního výzkumu v.v.i.. The work is divided into 4 parts. The first part deals with the definition of the problem and main and side target. The second part shows theory under which it is based on the practical part. The third chapter focuses on the introduction a company and analysis of the problem and the performance of the company and its current situation. And the last chapter is based on the introduction own proposals to develop a business activities in CDV v.v.i..
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Marketing Strategy Proposal for a Selected Fast-food Restaurant
Le Thi, Tra Mi ; Kruljacová, Anna (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with a proposal of a marketing strategy for an Asian fast food outlet. An emphasis is placed primarily on identification and description of the internal and external factors of the outlet using a marketing research. The importance of this work is seen in the presentation of the own proposal of the marketing strategy, timeframe definition, cost quantification and risk identification.
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Creating a Business Plan from the Aspect of the Company Establishment
Rašková, Tereza ; Kocourková, Gabriela (referee) ; Vítková, Eva (advisor)
The thesis is concerned with definition, description and with the ensuing creation of business plan. In its theoretic section is the description aimed on theoretical findings and crucial issues. Process of constitution of Limited Liability Company is stated here along with the provisions of relevant statutory norms. Among other elements, in the thesis are stated the partial phases of business plan creation. Major part of thesis is focused on particular situation analysis and marketing plan. Introduction of the company, organizational plan and particular situation analysis are elaborated along with marketing plan which is predominantly conceived of marketing mix and financial plan, which provided the overall inputs and outputs. In conclusion the economic efficiency of investment was worked out.
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The Strategic development Proposal of a Company Operating in the Field of Dog Food Sales
Kroutilíková, Jana ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the elaboration of a proposal for the potential direction of further development of a small company dealing with the sale of BARF dog food. The theoretical part of the thesis contains literature research in the field of the concept of growth and development of companies by strategic management approach, including analysis of internal and external environment of the company. The analytical part of the thesis contains a partial and an overall assessment of the current state of the company through the application of selected analytical methods in the selected environmental context with respect to the defined problem. The design part follows the overall assessment, on the basis of which an appropriate development strategy is subsequently selected to strengthen the company's position in the market, including implementation.
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Development of Tourist Industry in Bílovice nad Svitavou
Kvapilová, Lucie ; Součková, Taťána (referee) ; Chalupský, Vladimír (advisor)
The Diploma Thesis focuses on proposing of possibilities how the results of tourist industry in village Bilovice nad Svitavou may be improved. The theoretical part presents explanations of terms relevant to this theme. The practical part consists of an analysis of actual situation in the village and data evaluation gained from the survey. Based on these results are defined suggestions and recommendations to increase development of tourist industry and attractiveness of the village.
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The Proposal of Marketing Communication for the Company TKTD S.R.O.
Šimko, Dávid ; Společníková, Lucia (referee) ; Kaňovská, Lucie (advisor)
The master thesis deals with the proposal of marketing communication for selected business activities of the company TKTD s.r.o., which are car wash, tire and car services. The thesis is divided into three main parts. The first part includes theoretical knowledge relevant to marketing and marketing communication. The second one focuses on the company situation analysis, company´s general and sector environment analysis. The last part includes concrete final proposals and procedures based on results of analyses, which should contribute and improve the company´s current situation on the local market.
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