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Using Data Mining in Various Industries
Fabian, Jaroslav ; Novotný, Jakub (referee) ; Kříž, Jiří (advisor)
This master’s thesis concerns about the use of data mining techniques in banking, insurance and shopping centres industries. The thesis theoretically describes algorithms and methodology CRISP-DM dedicated to data mining processes. With usage of theoretical knowledge and methods, the thesis suggests possible solution for various industries within business intelligence processes.
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Purchasing habits and satisfaction of clients of a shopping center
BLAŽKOVÁ, Markéta
The aim of this diploma master is to analyse the purchasing habits and satisfaction of clients of a shopping centre, evaluate recent changes and propose possible measures to improve the current situation. The theoretical part of the thesis contains information that is necessary for understanding the issue. There are mentioned factors affecting shopping behaviour, purchasing decision-making process, customer satisfaction and the definition of retail and shopping centre. The practical part is focused on the analysis of purchasing habits and satisfaction of clients of shopping centre. An anonymous questionnaire survey was used to obtain the necessary information. Finally, the obtained data are evaluated and measures to increase customer satisfaction are proposed. For the purpose of verification of purchasing habits and satisfaction of clients of shopping centre, there are determined hypothesis, which are then evaluated through statistical tests.
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Shopping centre
Mudrík, Marián ; Barnat, Jan (referee) ; Horáček, Martin (advisor)
The objective of the present thesis is a design of the steel-concrete composite structure of a storey shopping centre in Partizanske. The structure is double deck, it approaches to the third floor in the position between the first two frames, too. The construction floor dimensions are 19.8 x 24.0 m and building height is 11.495 m. Overhead fixtures form composite steel-concrete primary and secondary beams. Main construction material is steel S235. Structural steel S355 is less represented. Concrete elements are designed from concrete class C25/30. The load bearing structure consists of frames in axial distance 6.0 m. The individual frames are linked by purlins, girts, bracing and overhead constructions of the respective floors.
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Shopping atmosphere in selected shopping centre
CINÁDROVÁ, Veronika
The aim of the thesis is to evaluate the shopping atmosphere in the selected shopping centre and to create relevant suggestions to improve the current situation of the shopping atmosphere. The theoretical part is dedicated to the study of background theoretical knowledge in terms of trade, retail and territorial analysis. Shopping centres are described in detail from their history to the present, which forms an essential part of the literature. The theory greatly enriches the shopping atmosphere with its external incentives, to which belongs layout and floorplan of the unit, entrance spaces, display, inscriptions, car parking as well as other internal reasons among which are commercial equipment, used building material, lighting, colour solution, musical background, smell and microclimate conditions. Subsequently, marketing research is characterized, which is the basis for the practical part of the thesis. In the practical part the practise field research is realized in the local shopping centre. Through the questionnaire survey, the customers visiting the shopping centre are asked in person. Conclusively, collected data are evaluated in the research, the results are assessed, and appropriate suggestions are proposed.
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Trade House in Brno
Serbousková, Kateřina ; Sýkora, Karel (referee) ; Barnat, Jan (advisor)
The final thesis deals with the design of the steel loadbearing structure of the shopping center situated in Brno. The built-up floor area is 1973 m2 (L-shaped ground plan with dimensions 48 m x 50 m). The construction consists of three parts. Building A has four above-ground floors and reaches a height of 25.5 m. The steel structure of mono-pitched roof is designed in two options. Both options consist of full-length purlins and truss girders. Building B is a single-storey building with a mono-pitched roof top reaching 8.1 m high. Building C is three-storey with a flat roof. The first floor has a construction height of 4.5 m and the remaining two floors reach height of 3.6 m, which coincide with building A. The steel structure is made of steel-concrete composite ceilings and pin-supported columns. In the case of bracings, pressure was eliminated by means of non-linearities.The work includes proposal, assessment of the supporting structure and calculation of the directional details. Internal forces were determined based on a static analysis in the SCIA Engineer calculation program.
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Rebuilding the shopping center Chodov and impact on the shopping atmosphere
Konášová, Jana ; Chylíková, Hana (advisor) ; Heřtus, Lukáš (referee)
Reconstruction of the shopping center is very complicated and challenging process. Reasons for the reconstruction may be different. In this case it is about expansion the shopping centre and renovation the older part of the shopping centre in the same time. The project completion should bring a modern touch, elegance and a pleasant shopping atmosphere in the shopping centre Chodov. In this paper I will look at this rebuilding from the marketing view. The aim of this work is to evaluate the rebuilding of the shopping centre Chodov and the impact of the conversion to the shopping atmosphere.
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Analysis of the impact of the implementation of the shopping center in the historical part of the city
Zálešáková, Klára ; Průša, Přemysl (advisor) ; Hakun, Peter (referee)
The master thesis deals with shopping centres, which have become a modern phenomenon in todays retail world. It is concerned with its historical development, consumer shopping behaviour and describes trends in shopping generally and shopping center development. Current trends include the return of shopping centers to city centers. As an example of this tendency is the construction of a model shopping center in southeastern Moravia. Based on a research, the aim of the thesis is to evaluate the impact of the construction of this center on the consumer behaviour of the local population. The thesis also describes the impacts of construction in terms of economic, spatial, social and ecological. An equally important output of the thesis is the proposal of a marketing strategy including recommendations for improving the operation of the chosen shopping center.
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Man and the City - philosophical and cultural-anthropological aspects of the problem
Panoušková, Markéta ; Semrádová, Ilona (advisor) ; Hogenová, Anna (referee) ; Kalábová, Helena (referee)
This dissertation thesis focuses on the philosophical aspects of the relationship of Man toward the city. The main methods of the work are interpretation of texts connected with the city and a philosophically inspired analysis of the bond of Man with the city as a space and time constructed, inhabited and shared by humans, and with its experienced phenomena. First of all it presents the method by which the theme of the city has been dealt with by scholars from the field of philosophy and other social sciences. We find the theme of the city in the works of a whole range of philosophers: For example, it served J. A. Comenius as a symbol of human situation in life, Michel Foucault as a point of departure for his political-philosophical analysis of power, and Emmanuel Lévinas for his discourse on culpability, punishment and responsibility. In order to understand the phenomenon of the city, observations from sociologists, architects, town planners and historians of architecture are also important. Moreover, in their works it is possible to find overlaps into philosophical thought, for example Bernard Lepetit contributes to the theme of the temporality of the city with the concept of the "trace", whilst Jan Gehl, through his discourse on the perception of environment and the challenge of applying a human...
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The shopping centres as a lifestyle determinant
Veselá, Lenka ; Soukup, Václav (advisor) ; Opletalová, Lenka (referee)
The main subject of my dissertation is a theoretical-empirical analysis of shopping centers as a specific type of subculture. Closer analysis of the shopping center's influence on contemporary lifestyle and consumer behavior patterns is accented. The whole structure of the dissertation is divided into three main thematic sections: 1. Shopping centers in the process of globalization and unification of human culture. 2. Shopping centers as a specific type of institution and subculture. 3. Shopping centers as a determinant of contemporary lifestyle. The source of information and data utilized for processing this dissertation are both theoretical literature and practical observation in Prague's shopping centers. The main goal of my dissertation is to contribute somehow to the phenomenon of consumer behavior in the postmodern culture. Key words : consumer society, shopping centre, consumption, corporation
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Trade House
Čierny, Juraj ; Pilgr, Milan (referee) ; Barnat, Jan (advisor)
The aim of this diploma thesis is a design of the multy-storey steel structure with a wooden dome structure of the shopping centre in city of Banská Bystrica, Slovakia. Minimum build-up area is 2 000m2. Minimum number of storeys is set at 2. Steel structure is composed as a frame construction with composite steel-concrete ceilings. Building has 2 storeys at all. Wooden structure of dome is composed by glue laminated curved beams. The structural design and analysis is performed by software SCIA Engineer 15.
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