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Comics Rychlé šípy in Mladý hlasatel and active audience
Mamulová, Martina ; Švelch, Jaroslav (advisor) ; Suk, Pavel (referee)
Diploma thesis "Readers of Rychlé šípy comics and Mladý hlasatel reader's clubs as an active audience" deals with a confrontation of modern theories of the active audience and reconstruction of active fans of comics Rychlé šípy which was published in th Mladý hlasatel magazine. Theoretical part of this paper characterize this magazine for children and its time context. I focused on a development of passive and active audience concepts. There are also introduced modern approaches to active audiences like produsage, collective intelligence and transmedia storytelling which are compared in the practical part of this work with the reconstructed activity of Mladý hlasatel readers. The target is to find the common features of this moderrn approaches in their activity. I also described the audience of the Mladý hlasatel in details and its types of activity. The very last part of this thesis is dedicated to Henry Jenkins' "fandom" as it was described in his piece Textual Poachers. I was able to find there many of the similar features of Jenkins' fan and fan of Rychlé šípy, although the Jenkins' book was published in 1992 and Mladý hlasatel in the thirties of twentieth century. My conclusion is that modern theories such as produsage, collective intelligence and transmedia stotelling do fit in many ways to...
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Media
Mareš, Michael ; Zamazal, Ondřej (advisor) ; Kraus, Jiří (referee)
Diploma thesis "Media as an Agent of National Self-Confidence: Analysis of the Victory of the Czechoslovak Ice Hockey Players at the 1947 World Championship" deals with the reflection of the major sport event in the Czechoslovak media and how this reflection inspired the audience. The goal of this diploma thesis is to describe the dependance between the media coverage and the national self-confidence, which results from the national identity. Therefore, I focused on the chosen newspaper titles to analyze the content they produced during the 1947 Ice Hockey World Championship. I defined a hypothesis, based on observation and scholarly literature, that the media used the coverage to strengthen the national self-confidence and redefine the national identity. My second hypothesis was the idea, that this kind of coverage led to an active response among the audience. Before I started analyzing the three chosen titles (Lidova demokracie, Rude Pravo, Prace), I delivered complex structure of theoretical concepts, describing the influence media have towards the audience and also reasons why the members of the audience use media in their everyday life. I also focused on the historical and political context, as well as the media landscape that shaped the content of that time. I conducted the analysis and...
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Transformation of distribution of audiovisual content in transmedia context
Jakubisko, Jorik ; Říha, Daniel (advisor) ; Marcelli, Miroslav (referee)
We are currently witnessing the transformation of media landscape since transmedia contents affect the strategy of distributors, producers, and television broadcasters. This new phenomenon has multidisciplinary overlap, so we encounter with different interpretations and terminology in this discourse. The master thesis Transformation of distribution of audiovisual content in transmedia context has two main objectives. Its primary aim is to unify the basic terminology for media, audiovisual, and distribution discourse based on academic literature. The secondary aim is to explore the strategies of 3 largest domestic terrestrial TV broadcasters through formal analysis. The practical part is divided in 2 sections. The first one is focused on how TV stations have implemented transmedia extensions in the context of audience immersion and broadcasters branding in their distribution strategies. The second examines whether there is true transmedia content for original shows and storyworlds in their production. It is just a matter of time before these changes in distribution strategies will affect TV broadcasters. Transmedia extentions are associated with a creative process since ancient times but we could not realize their existence. Keywords transmedia, crossmedia, transmedia storytelling, convergence,...
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The persuative power of the yellow press: Could the Czech and Slovak yellow press has influenced the resulta of the Czech and Slovak Idol?
Šťastný, Michal ; Šoltys, Otakar (advisor) ; Hronová, Tereza (referee)
Information on the marketability of the yellow press or tabloid media reveal that the yellow press is the strongest type of printed periodical media. It is therefore clear that this media have a big impact. My thesis seeks to evaluate the persuasive power of the media regarding the opinions of customers and consumers. To substantiate or refute claims that the tabloid media has persuasive power, I chose StarDance IV as a case study. Audience of this competition send their votes to support the dance couples performing during the contest stage. In a world with no yellow press, the basic television audience of this show would appreciate each performance strictly for what it is, and with their own non professionnal criterias: an esthetic and emotional judgement of people they only know through what the program choses to show of them. With yellow press, the audience is offered to judge these people according to new information that yellow press can chose to reveal and broadcast to improve or damage the popularity of individuals. The paper asks whether, when this happened, the dance couple could end the contest due to the negative coverage in the media. Interest on this media is explained by classical psychoanalysis and its concept of the conflict of three components of personality, as defined by Sigmund...
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Watching medical dramas by professonal medical stuff
Fišerová, Lucie ; Reifová, Irena (advisor) ; Baslarová, Iva (referee)
The purpose of my thesis is to analyse watching medical dramas by professional medical stuff. This thesis is composed of eight chapters, each of them dealing with different aspects of medical dramas and audiences. Chapter one is introductory describes the influence of media on society. Chapter two is focused on the relation of media and audience. The chapter consists of five parts. Part one focuses on the definition of audience. Part two talks about randomly and purposely aggregated audiences. Part three addresses the issue of communication activity of audience. Part four investigates the relation between media and audiences. Part five describes four stadiums of evolution of audience. Chapter three is subdivided into four parts and characterizes analytical approaches to audience and analysis of audience. Part one looks at behavioural structural approach. Part two focuses on structural approach. Part three talks about cultural approach. Part four focuses on analysis of audience. Chapter four concentrates on the topic of fandom. This chapter is divided into six parts. In the first one I talk about fans in basic. The second part defines the term "fan" and third part defines "fandom". In the next subchapters I talk about the division of fandom, fans, followers, cultists and enthusiasts. Chapter five...
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The end of Wetten dass...? The dialogic analysis of an entertainment show
Morozová, Veronika ; Bednařík, Petr (advisor) ; Šoltys, Otakar (referee)
This master's thesis presents the dialogical analysis of the German TV show 'Wetten, dass...?'.The main target is to analyse the internal as well as the external dialogical structure of two Wetten, dass...? shows. The internal structure is based on the dialogue between the showmaster and his guests. On the other hand, the external one is based on the dialogue between the showmaster and the audience. The purpose of this master's thesis is to show how each showmaster is trying to interact two groups of people as well as to analyse if there is a difference between both of them. The theoretical part of this thesis defines the term 'TV entertainment' and describes different types of dialogues. It is also focused on the show Wetten, dass...?, on its concept, each showmaster, audience raking, criticism and other competition. The practical part describes two chosen Wetten, dass...? shows in terms of their dialogicity. The main point is the showmaster, who is trying to act dialogically in relation to his quests and audience. Keywords Entertainment, entertainment show, dialogue, Wetten, dass...?, audience, showmaster, broadcasting
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Analysis of the impact of the conversion of printed newspapers to online versions of information on extremist groups
Křížová, Kristýna ; Trampota, Tomáš (advisor) ; Poštulka, Filip (referee)
KŘÍŽOVÁ, Kristýna, The impact of Internet Versions of Printed Newspapers on Information about Extremism, Faculty of Humanities, Charles University, Prague, 2010, diploma thesis ------------------------------------------------------------------------------------------ Key words: electronic media, printed media, audience ------------------------------------------------------------------------------------------ The theoretical part of the work concerns the possible consequences of transforming printed media into electronic form with respect to the reporting of extremism. A cultural approach was selected which highlights the way in which the final form of a report and its interpretation is subject to cultural factors. The work draws on the Three Party Model of Communication Situations devised by Winfried Schulz, which models the mutual relationship between the three protagonists of an event - the main figures (representatives of extremist movements), journalists (mass media - Internet sites), and the audience (readership, recipients). Investigation of the possible interest of these three parties in information on extremism is considered on the basis of theories of critics of contemporary media. Interpretation reveals the difficulties associated with transforming the daily papers into electronic news sites and...
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Contemporary Dance and Ballroom Dance: Different Dance Environments from the Point View of Dancers and Audience
Slavíková, Petra ; Stavělová, Daniela (advisor) ; Halbich, Marek (referee)
The thesis examines the phenomenon of nonverbal communication via dance from the perspective of anthropology of dance. The objective of the thesis is to analyze the dance environment of contemporary and ballroom dance, based on the point of view of the dancers as well as of the audience. I determine the differences in the ways these forms of dance communicate through dance performances. I examine how dance functions as a means of language, on which level the communication is processing and what meanings and messages the audience decodes within the dance performance. The phenomenon of dance in its natural environment is studied semiotically, as a form of language in certain context. The fieldwork method is based on participant observation and semistructured interviews with both dancers and audience. The research was conducted in the studio of Nová scéna - Lidé v pohybu in Prague, which teaches contemporary dance, and in the dance club Akcent Dobruška, which focuses on ballroom dance. Keywords: Anthropology of Dance, Nonverbal Communication, Contemporary Dance, Ballroom Dance, Semiology, Performance, Audience, Meaning.
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Media Convergence on the Internet - Sociodemographics of the audience and audience research
Labantová, Zuzana ; Švelch, Jaroslav (advisor) ; Jirků, Jan (referee)
Bibliografický záznam LABANTOVÁ, Zuzana. Mediální konvergence v prostředí internetu. Praha, 2011. 126 s. Diplomová práce (Mgr.) Univerzita Karlova, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce Mgr. Jaroslav Švelch Abstract Media convergence - continuous merging of media determined by new technologies development - is one of the most significant phenomenons nowadays. The theoretical portion of this thesis describes technological, economical and content aspects of convergence. It is emphasizing Henry Jenkins's definition, which characterizes convergence as change in audience behavior, their active media content consumption. This contrast between passive audience of old traditional media and active audience of convergence media is a premise of following empirical portion of the thesis. It aims to assign socio- demographic characteristics to these contradictory descriptions. Audience of MF DNES, Rádio Impuls and TV Nova are elected as representatives of traditional audience and their profile is compared with iDnes.cz, Impuls.cz and nova.cz users characteristics. Methodologically, the thesis uses a quantitative analyze of dates gained from continuous big media researches realized in the Czech Republic. The thesis focuses also on these...
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Audience perception to the paradoxical narrative in the series Game of Thrones
Částová, Barbora ; Reifová, Irena (advisor) ; Hladík, Radim (referee) ; Bednařík, Petr (referee)
The thesis "Audience reception to the paradoxical narrative in the series Game of Thrones" focuses on the research of the audience and its reactions to the unusual plot twists in the series Game of Thrones producted by HBO. The Audience and its reactions to specifically selected twists were researched through qualitative methods of deep semi-structured interview which was carried out with ten respondents. "Primary" audience, i.e. the viewers who had not read any books from the Ice and Fire saga before watching the show, was choosen as a research sample for this study. Reactions of this audience are more spontaneous and unpredictable. The primary aim of the research is to find out how viewers react to the newly defined paradoxical narrative in the Game of Thrones series and why they keep watching this series despite its unusual plot twists.
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