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The Proposal of Improving the Company Promotion
Kopřivová, Gabriela ; Sedlák, Petr (referee) ; Mikulec, Luděk (advisor)
This master´s thesis was elaborated for the company AUTOELEGANCE BRNO, s. r. o., that works in the automobile industry. It analyses and evaluates its marketing communication and examines imperfections in this field. It contains a proposals of improving the company promotion, which include new methods of the company marketing communication and their application in practice, leading to an increase of the saleability.
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The Proposal of Marketing activities in the company
Wolfschützová, Irena ; Singrová, Veronika (referee) ; Kaňovská, Lucie (advisor)
This thesis concern with marketing comunication and especially with propagation as an important factor of company success transacting in service business. First of all the attention is given to differences between marketing services and marketing product and its specific properties. Chief of the work attends to marketing service mix, mainly service propagation. Peroration of the theoretic part deal with external environment analyse. Practical part of the thesis is trying to show on czech company as an exemple how the comunication principles are applied in today´s use and value their effectiveness. Final part then gives attention to new comunication mix proposals.
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Utilization of Data Mining for Personnel Agency
Ondruš, Erik ; Janata, Michal (referee) ; Luhan, Jan (advisor)
This master’s thesis will look into the use of data mining in the area of segmentation and the prediction of onboarding candidates of a recruitment agency. The obtained results should serve to make company processes more effective concerning the processing of orders, and should also facilitate a more personal approach to candidates. The first chapter includes imperetive theoretical bases from the studies of Business Intelligence, data warehouses, data mining and marketing. Thereafter an analysis of the current state is presented with a focus on the capture of the key processes in processing and order. The last chapter looks at the proposed solution and implementation on the platform Microsoft SQL Server 2014. To conclude there are proposals of utilizing data mining in direct marketing.
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Proposal of Communication Mix of the Brewery Rychtář
Netolická, Petra ; Rosenberg, Jan (referee) ; Navrátilová, Ludmila (advisor)
The objective of this thesis is the analysis of marketing communication of Brewery Rychtář, a.s., evaluation of the situation, and suggestion for new communication mix. The theoretical part explains the basic terminology associated with the issue. The analytical part is focused on the characteristics of brewery, SWOT analysis and the current communication mix of brewery. The analytical part is enriched by the results of marketing research that shows how is the brand seen by consumers of alcoholic beverages. The new communication mix, which should lead to improving the current situation, is proposed in the last part of thesis.
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Proposal of Communication Mix of the Selected Company
Reichlová, Natálie ; Martina, Sobotková (referee) ; Milichovský, František (advisor)
This bachelor thesis is focused on the analysis of communication mix in the company Radegast, which is engaged in the production and the sale of beer. The work includes the theoretical part where there are several terms concerning marketing analysed, the sekond analytic part deals with the introduction of company Radegast and the execution of the analyses and the third part introduces some further suggestions for solutions which will lead to the improvement of the marketing communication of the company.
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Suggestion on Communication Strategy of the Company
Josková, Michaela ; Fišer, Jakub (referee) ; Novák, Petr (advisor)
The goal of the thesis is an evaluation of a present communication with customers concrete company and proposal of the new communication campaign for the next years. The thesis is separated on a theoretical and practical part. The theoretical part concerns importance of a marketing communication, analysis methods of internal and external background, description of particular tools of a communication mix and it solves budget determination for communication campaign. In the practical part is described the selected company, its current situation analysis of communication mix, customer satisfaction research which is focused on current services and new communication campaign proposal.
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