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Prognosis of the German Bundesliga
Jelínek, Jan ; Štědroň, Bohumír (advisor) ; Janák, Vladimír (referee)
Title: Prognosis of the German Bundesliga Objectives: The main goals of the diploma thesis were to analyse the German Bundesliga from her financial aspect and to create a prognosis of selected values until the year 2020. Methods used: First time was used the financial analysis of absolute, differential and relation indicators. Then to estimate the future development of the German Bundesliga were selected linear and exponencial trends calculated and applied with using the least squares method. On the top was calculated and applied the modified exponencial with using the method of partial sums. Results: Summary the outcome of the financial analysis through financial indicators and selected values prognosis of the German Bundesliga until the year 2020. Key words: Football, financial source, club, competition, financial analysis, turnover, profit, salaries, revenues, costs
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The position of the governments of Gerhard Schröder on Turkey's accession to the European Union
Volfová, Barbora ; Handl, Vladimír (advisor) ; Kunštát, Miroslav (referee)
The following thesis deals with the pro-Turkish policy of red-green coalition in Germany during 1998-2005, which represented a turning point in German Turkish policy, because it did not follow the anti-Turkish policy of Helmut Kohl. Also today it represents an unique policy - nor the current Chancellor Angela Merkel initially followed it, whose image of Europe is incompatible with the membership of Turkey in the European Union. Based on an analysis of the most important debates held in the Bundestag under the red- green coalition government, where was discussed the Turkish question, the thesis tries to answer the question why the government of Gerhard Schroeder/Joseph Fischer supported Turkey's accession to the EU. It concludes that in the speech acts of individual government officials and MPs of the governing parties intermingled both strategic arguments and arguments corresponding with the classic postwar milieu shaping strategy that aims to influence the milieu beyond the borders of the national state. Strategic arguments gained in importance due to three international events that shook the world during the governments of Schroeder/Fischer and which tightened the active Turkish policy. It was the conflict in Kosovo, September 11, 2001 and the war in Iraq. However, these international events only...
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"The State of Emergency": The Contribution to the History of Great Britain in the First Half of the 1970s
Rýgrová, Pavla ; Kovář, Martin (advisor) ; Horčička, Václav (referee)
Bachelor thesis concerns itself with British economic policy of Conservative Heath government (1970-1974), the process of formulation of this policy during years in opposition 1965-1970 and reassessment of its principles in 1972. The emphasis is put on problematic aspects of the original policy and the analysis of a way how the experience from years 1970-1972 was reflected in the economic policy in years 1972-1974. There is also a scope given to an oil shock in 1973 and miner's overtime ban and subsequent strike in 1973-1974 as they are important factors testing the viability of the new direction of the economic policy. Thesis further examines the effects of the U-Turn in economic policy of the Conservative Party on its position among voters and the position of the leader of the party Edward Heath. Powered by TCPDF (www.tcpdf.org)
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Controlling in the Business Department of the Selected Company
Ivanová, Petra ; Vaníková, Jana (referee) ; Žižlavský, Ondřej (advisor)
This master’s thesis is elaborated in cooperation with the selected company and is devoted to the following topic: application of management control system in retail department in selected company. The first part of the master’s thesis deals with the theoretical basics to the topic. The second part is devoted to the characteristic and strategy of the selected company. Further there is the analysis of the current state of company’s stores and served retail network. The third part of the master’s thesis focuses on proposals of key indicators of controlling measurement of company’s stores and in the retail network. The end of the master’s thesis deals with proposals of solutions for the future development of the retail department in selected company.
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Statistical analysis of the Czech Republic foreign trade development since the accession to the European Union
Skalická, Věra ; Prášilová, Marie (advisor) ; Kříž, Josef (referee)
Foreign trade plays an important role for national economy of the Czech Republic and represents one of crucial ways for keeping of internal economic balance. The submitted bachelor thesis deals with analysis of various economic indicators of the Czech Republic s foreign trade since joining the European Union (in the period of 2004-2015) including turn-over, import, export and their changes in the reported period. There have been changes occurring the territorial structure in the relation to the European Union and changes in the commodity structure. Time sequence of turn-over development of foreign trade has been analysed using statistical methods leading to the prediction of turn-over development for the next two years. Furthermore, there have been suggested recommendations for future development of the Czech Republic s foreign trade e.g. focus more on foreign trade with the third countries.
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Prestige
Kurinnaia, Anna ; Linhart, Zdeněk (advisor) ; Jeřábek, Zbyněk (referee)
There are a number of factors affecting demand for the services of hotels. Selection and satisfaction of visitors also affects the prestige of the hotel, which can also affect the attitude of clients, company market position and its image. This thesis analyzes the factors involved in the decision making process of customers of the hotel and how visits, meetings or communications with the VIP persons may affect future demand of the hotel. The aim of this work is to test the differentiating factors of market segments to increase sales capacity utilization and linking processes in selected hotel.
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Proposal of Company Development Strategy
Václavík, Tomáš ; Luňák, Libor (referee) ; Koráb, Vojtěch (advisor)
The aim of this thesis is to find an appropriate strategy, which the company should use in the future, This finding gives us a particular strategic and financial analysis. The outcome of these analyzes will be put in a SWOT analysis, where all the data will be summarized in individual points. Furthermore, a decision will be made based on the SWOT analysis, how the company should be run, in other words, we choose the future strategy from the particular SWOT quadrant.
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The Influence of Secondary Exposure on Total Turnover
Bulín, Tomáš ; Jarošová, Petra (referee) ; Černohorská, Lenka (advisor)
Diploma thesis deals with the increase in sales of wholesale organizations in following up on its retail stores. Work structure is made from theoretical part which is taking part in definition basic ideas and characteristic of issues related to increasing sales in their own retails. The authors own contribution is dedicated to the analysis of the present state of activities involved in the wholesale organisation in relation to suppliers and customers in connection with the sale in its own retail stores.On the basis of these data are carried out practical proposals, so that led to the increase in turnover in the wholesale market, thanks to its own stores with regard to the current state of the organization.
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Marketing strategy in ICT company
Heža, Stanislav ; Zavadil, Zbyněk (referee) ; Šimberová, Iveta (advisor)
The thesis deals with the analysis of the company marketing strategy. In order to meet its objectives, it is necessary to evaluate all information on general conditions, the market and competition. Based on prerequisites of the further grow of professional environment, it proposes possible modes of use of different marketing strategies and their means of communication. The economic impact presumption of a proposal with respect to past experience is also calculated in this work.
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