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Coinage of LT C1 - C2 horizon in Moravia and its relations to surrounding areas.
Koldová, Michaela ; Militký, Jiří (advisor) ; Kysela, Jan (referee)
The main subject of this thesis is a detailed analysis of pre-oppid coin types represented in the monitored region and their interpretation. The thesis also includes a chronological concept of the earliest stages of Celtic coinage (3rd-2nd cent. BC.) and its relationship to the archaeological chronology of the middle of La Tene period. In the first part I describe various pre-oppid types known from Moravia. Subsequently, the thesis deals with production-trading centers (Němčice nad Hanou, Roseldorf, Nowa Cerekwia) in the corridor of the Amber Route. However, the most important part is typological - a chronological overview of coins from the production- trading center Němčice nad Hanou, which is mostly based on catalog of coin findings from newly compiled by E. Kolníková. Keywords: Celts - Coinage - Amber Road - pre-oppid coins - LT C1 - C2 - Moravia
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Monetization of Online Content and Its Effect on the Reception of Blogs
Novotný, Marek ; Švelch, Jaroslav (advisor) ; Vochocová, Lenka (referee)
"Monetization of the internet content and its effect to the blogs reception" diploma thesis deals with journalism on the verge of the second decade of 21st century. Thesis describes changes, which are happening right now. It focuses on problems faced by traditional media and possibilites which are being opened for more agile on-line media. With the help of public opinion surveys, it shows views of the media consumers as well as those of media producers representatives. It also maps possible ways to monetize content as is advertising model, micropayments model, freemium or paywall and expounds advantages and disadvantages of each of them. In the next part it shows, how the monetization is used on different case studies, such as web server Motejlek.com, Slovakian media content subscription system Piano and successful American project The Huffington Post, which combines news aggregator with comments section and blogs. In its end the thesis is using the gathered knowledge and data to show strategies, which might be useful in today's fast changing world of media and on the other side shows weaknesses of some other concepts which author of the thesis doesn't accept as viable. Keywords Aggregator, blog, advertising, micropayments, monetization, Murdoch, new media, Piano, paywall
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Development of Android application and monetization
Šesták, Jan ; Pecinovský, Rudolf (advisor) ; Pavlíčková, Jarmila (referee)
The goal of this thesis is to evaluate Android in context of other mobile operating system currently available on the market. I will mention history of Android, it's evolution and comparison with other mobile platforms. On the sample application I will introduce the principles of development for the Android operating system. Finally, I will describe monetization on real data provided by developers.
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Creation, promotion and monetization possibilities content websites on the czech Internet
Lenčo, Jan ; Jandoš, Jaroslav (advisor) ; Kafka, Daniel (referee)
The main contribution of this bachelor thesis is to analyze the possible monetization of the content websites and presentation of successful models combination based on several years of my practical experience. As another benefit the work, the creation of a new view of the websites classification can be taken into account, their development and effective promotion. Logical structure of this work has two basic parts. The first one is dedicated to developing and promoting a website. This is mostly a theoretical analysis with a focus on meeting the prerequisites for successful implementation of the site in terms of its revenues. The second part is mainly based on practical knowledge and deals with the specific methods of earnings resulting from the operation of a content website.
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Comprehensive study of internet microcommunities
Hejl, Radomír ; Raška, Ondřej (advisor) ; Tůma, Michal (referee)
The purpose of this work is to describe a comprehensive approach to internet micro-communities in its complexity both in theory and in practice. The work is focused above all on internet community managers or their owners and should provide them with theoretical and practical experience and procedures leading to easy founding of these micro-communities and at the same time how to expand and make them profitable. The work draws from practical experiences during development and administration of a traveller community ORBION.CZ and a pregnant/mother eMimino.cz community. I drew first from common principles in scientific literature and then tried to enrich this approach from practice and offer problem solutions based on my experience. This way I think I can treat the problems in an interesting manner. The work is divided into several topics representing community life-cycle. In the first place there is a notion clarification in theory and typology of internet communities. Then follows theoretical definition of users structure, description of community origin, its growth, sustainable growth and solution of frequent problems from practical point of view. The last part aims at theoretical possibilities of monetization and consequently business model options in practice.
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Social network services on internet
Belokur, Dmitriy ; Basl, Josef (advisor) ; Francová, Tereza (referee)
This diploma thesis is focused on description and objective analysis of social networks on internet. History of internet social networks, basic principles they work on and psychological aspects are shown in this thesis. One of the parts of my work is dedicated to monetization methods and techniques of social networks in context of internet. An objective view on problems of virtual societies provides an abstract of the methods of their resolving. There is no in any case an ambition for this thesis to be the greatest social networking analysis, but it proviedes well structured summary of a lot of theoretical and practical knowledge, which could certainly serve as valuable base for further deeper research. The most beneficial added valut of this thesis is a comprehensive insight on social networks from different points of view: theoretical, psychological and practical. Theoretical knowledge from psychology and sociology sciences are enriched with examples from real life. This thesis brings an outline of modern trends, which makes possible to predict future development.
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Internet content monetization
Baranyk, Jan ; Raška, Ondřej (advisor) ; Basl, Josef (referee)
This bachelor thesis describes various methods of internet content monetization. The aim of this work is to offer a comparison of most suitable internet ad services and tools for own web project or weblog. Because of certain difference between each project and the internet generally, it's impossible to describe a rigorous guide or how-to process, which could be applied to every project. Majority of information written is gained through my own experience and long-term usage of described services and my weblog writing practise. The whole work is split between a few introductory chapters describing the process of keeping the visitor on site, various revenue models of ad systems and the optimal placement of ads on the website. The main part of the work includes description and own experience with numerous ad networks. The final section focuses on possibilities of selling internet websites.
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