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Návrh doporučení pro zvýšení konkurenceschopnosti vybraného podniku
Kopřivová, Nikola
The bachelor's thesis deals with the proposal of recommendations to increase the competitiveness of the selected company in the engineering sector. The work is divided into two main parts. The first part is based on professional literature and defines the given issue. In the practical part, the researched enterprise is presented, and its external and internal environment is analysed here. As part of the external environment, a PESTE analysis is performed. The internal environment is analysed using a questionnaire survey of employees, financial analysis, and McKin-sey's 7S model. Using these analyses, opportunities, threats, strengths, and weak-nesses of the company are found. These are subsequently used to create individual strategy proposals within the SWOT matrix. The most suitable method for the company is analysed in detail, including economic evaluation, time schedule and division of responsibilities among employees.
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Influences in the marketing environment for the selected company
HRUBEŠ, Marek
This bachelor's thesis deals with the analysis of the marketing environment of the selected company. In the practical part, the author analyses the marketing environment on the basis of the professional literature. The analysis is carried out by the selected financial indicators, the Porter´s Five Forces model and PEST analysis. In the next part of the thesis, the analytical methods applied by the company in practice are compared with those used by the author. On the basis of the outputs from the analyses and the comparison of the analytical methods, there are deduced recommendations for the company.
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ANALYSIS OF MARKETING ENVIRONMENT IN VÝSTAVIŠTĚ ČESKÉ BUDĚJOVICE, A. S.
SUCHÁ, Veronika
Exhibitions and trade fairs have formed an integral part of the market in the Czech Republic. No matter whether its size is small, medium or large, every company becomes increasingly interested in knowledge of its environment (both internal and external). What is also important is correct assessment of internal conditions and their optimal connection with the external environment factors. The companies do not take up with the statement that there are strong and weak points, opportunities and risks. It is important to examine the factors, assess them and use the ascertained facts to increase prosperity. I used the analysis of the Porter{\crq}s Five Forces Model to ascertain the company micro-environment. I divided the collected information into two groups. The first group concerned the information about the company itself while the second one characterized the company environment (customers, suppliers and competitors). The first important group which forms a part of the company environment is the customers. The customers of the exhibition grounds in České Budějovice can be divided into two groups: the first group consists of exhibitors and traders, and the second one is the visitors. The company has various promotional and advertising printed materials elaborated by its suppliers. As far as the competitors in the Czech Republic are concerned, these are particularly the fair managements that organize fairs on the same or similar topics. As the macro-environment of the company, the whole of the Czech Republic can be defined, however, the most important part is the region of South Bohemia. In this region, the factors characteristic for the area, such as lower economic power, lower purchase power and considerable saving behaviour of the region population, have to be taken into account.
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Marketing Plan for a Selected Company
Höklová, Kateřina ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
Tato bakalářská práce se zabývá návrhem marketingového plánu zvolené společnosti. Hlavním cílem této práce je sestavení marketingového plánu vybrané společnosti. Teoretická část se zabývá popisem pojmů a metod, které přispívají k samostatné tvorbě marketingového plánu. Metodická část popisuje zvolenou strategii a metodiku, jak budou shromážděné informace zpracovány. V praktické části je provedena analýza okolí, konkurence a současná analýza marketingových aktivit. V poslední části najdeme návrh na úpravu a rozšíření marketingových aktivit, který je sestaven dle předchozí analýzy.
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Ekonomická analýza odvětví vinařství České republiky
Havlínová, Sabina
This Master's Thesis aims to review current wine grape production in the Czech Republic. External and competitive environment analyses and other methods from financial analysis are used here. A theoretical part of the thesis contains definition of strategy and strategic management. Beside that there are defined base tools used for macro-environment and micro-environment analyses. A practical part of the thesis is focused on PEST analysis, a delimitation of current wine grape production and competitive market. The practical part also covers main obstructions in entering to the wine industry. Last two parts of the thesis assess situation of wine grape production in the Czech Republic. SWOT analysis for the future evolution of this industry are included.
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Evaluating financial performance of GEFOS Company
Záruba, David ; Kozáková, Petra (advisor) ; Hajdíková, Taťána (referee)
The thesis is focused on the evaluation of the financial performance of the company GEFOS, Inc. The aim is to evaluate the financial performance and impact of the original recommendations, which the company has applied, from the previous bachelor thesis. Based on the findings, a successive financial development will be assessed together with further possible measures for economic growth of the company. The first part contains theoretical knowledge of the apparatus of a financial analysis and selected methods and analysis of macro environment. In the second part, which is based on the stated goal, the gained expertise is used in practice. The work also contains, based on the results of the analysis, a sectoral comparison that helps to illustrate the overall financial situation of the selected company.
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Marketing analysis of Lidová jídelna Těšnov
Svoboda, Lukáš ; Vávra, Oldřich (advisor) ; Škranc, Oldřich (referee)
The main goal of this Bachelor´s Thesis is a marketing analysis of Lidová jídelna Těšnov and a proposal for a possible strategy of a new product, which is providing dinners. For the analysis, I will explore the macro environment using PEST analysis and the micro environment thanks to Porter's five forces analysis. Then I will look at the marketing mix and SWOT analysis of this company. Using these tools, I will compare an existing business strategy with a testing strategy of selling a new product (dinners), including promotion and communication with public. I will use also knowledge from questionnaires and detailed information from business owner. In conclusion, I will write some recommendations and suggestions for the new business strategy of selling dinners, including its promotion and communication.
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The Proposal of Company Marketing Mix
Kovářová, Vlaďka ; Přikrylová, Renáta (referee) ; Novák, Petr (advisor)
This bachetor thesis is focused on the marketing mix of the company STAVING Olomouc,l.t.d. The theoretical head of the thesis contains both the starting point of the marketing mix and the decription of its particular parts. The analytical head of the thesis contains the analysis of the marketing mix of the company and the marketing analysis. The proposal head conains proposals for improvement.
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Analysis of Options to Enter a new Market
Lacina, Tomáš ; Dvořák, Jiří (advisor) ; Novák, Michal (referee)
This thesis deals with analysis of macroenvironment of Kenya´s market. The main goal of the thesis is to find out, if the macroenvironment enables entrance for company producing condoms to Kenya´s market. Besides that the barriers which restrict the entrance to market are mentioned. The thesis mentions an influence of the barriers. The thesis uses PESTEL analysis for the indetification of the key factors which determine characteristic of the market. Using the PESTEL analysis enables to determine barriers of the entrance to Kenya´s market. On the output of PESTEL analysis is used DEMATEL method which was used for quantification of the PESTEL analysis output. Using DEMATEL method enabled to determinate influence of the particular factors of PESTEL. Because of using DEMATEL method thesis determinates political, economical and social factors as the strogest factors and it is necessary to devote them main attention. They may mean the most important barrier for entrance. Simultaneously DEMATEL determines political, social and legal factors as the factors with the biggest influence. Outcomes of this thesis provide information about macroenvironment of Kenya´s market for any company producing condoms.
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