|
|
Customer Satisfaction
Vajsarová, Markéta ; Šimberová, Iveta (referee) ; Schüller, David (advisor)
The diploma thesis deals with the analysis of customer satisfaction of the selected company. In the theoretical part, important concepts are explained, which are the basis of the subsequent analytical part. The analytical part contains a description of the current situation of the selected company, such as its external and internal marketing environment, which is followed by a questionnaire survey with an evaluation of the results. The last part of the final thesis deals with own proposals to increase customer satisfaction.
|
|
|
The measurement of customers´ satisfaction with services offered by Student Agency, Ltd.
Hadašová, Iva ; Hadaš, Jiří (referee) ; Šimberová, Iveta (advisor)
This master’s thesis lays emphasis on the satisfaction of the customer and building up relationship between the company and the customer. The thesis contains the measurement of passengers’ satisfaction with coach services offered by Student Agency, Ltd. and the proposal for improvement of these services, the aim of which is to attract more satisfied customers and to increase the occupancy of the routes. Thanks to this proposal, the company is able to strengthen its competitiveness.
|
|
| |
|
|
Quality Management
Adler, Ondřej ; Kučera, Jiří (referee) ; Bartes, František (advisor)
This thesis deals with research and analysis of levels of customer satisfaction standard in company OXOID CZ s.r.o. The theoretical part is devoted to customer, marketing re-search and questionnaire as a tool for gathering information. The practical part proc-esses and analyzes the results obtained from the questionnaire and proposals to raise the level of customer satisfaction and quality of services provided.
|
|
|
Customer Satisfaction Measurement in Brewery Zubr, a.s.
Coufalíková, Helena ; Dostál,, Petr (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with measuring of customer satisfaction in Brewery Company Zubr, Inc. On the basis of marketing research, the data are processed using Microsoft Excel and subsequently evaluated. The result is an interpretation of proposals and recommendations aimed at improving customer satisfaction Brewery Zubr, Inc. Theoretical part describes the whole process of marketing research. Furthermore are outlined the problems of methodology for measuring customer satisfaction and briefly described the marketing environment. In the practical part of this thesis was designed questionnaire of customer satisfaction. The output of this questionnaire was the information on which the proposal was recommended for improve customer satisfaction.
|
|
|
Marketing Research of Customer Satisfaction of the Topschool
Gelnar, Jiří ; Mgr.Veronika Kočurová (referee) ; Šimberová, Iveta (advisor)
Master thesis is focused on research of customers satisfaction of language school called TOP School. The first part defines objectives of the work. Further more there are processed theoretical basis and also there are described methods, which will be used in analysis of satisfaction of customers. In following part there is a description of current state of the company and also marketing research, which is based on questionnaires. On the base of obtained information there are created proposals, which will lead to higher customers satisfaction.
|
|
|
Customer Satisfaction Analysis And Proposal For Its Improvement
Fojtíková, Kristina ; Hluštík, Radovan (referee) ; Chlebovský, Vít (advisor)
The goal of this diploma thesis is to analyze customer´s satisfaction of bowling centers in Uherske Hradiste and for one of them propose the measures for its improvement. The teoretical part if focused on possibilities of marketing research whose results will be analyzed in practical part. On the basis of obtained informations there will be propose suggestions and measures which will lead to general increase of customer´s satisfaction with provided services and to increasing company´s earnings.
|
|
|
Customer Satisfaction Analysis and Proposals for its Improvement
Honsová, Radka ; Technik, Jiří (referee) ; Schüller, David (advisor)
This work is focused on research of customer's satisfaction of company Gebr. Ostendorf - OSMA plastic processing s.r.o.. This company deals with manufacturing and sale of plastic sewer pipeline and operates in many countries. The aim is to analyze the level of customer's satisfaction and to suggest measures to enhance it. Work is composed of several parts. The first part contains theoretical sollutions to work. The following is an analysis of current satisfaction by questioning and evaluating questionnaires. In the last part we suggest own solution and evaluate its benefits.
|
|
|
Marketing Research of Customer Satisfaction for Electro World Brno Avion
Zahradník, Tomáš ; Krčmař, Michal (referee) ; Šimberová, Iveta (advisor)
This thesis deals with customer satisfaction measurment at the Electro World shop in shopping center Avion Shopping park in Brno. First, primary and secondary goals of the thesis and methods of reaching those goals are defined. Second, theory needed for in-depth understanding of the problematic is introduced. In the following part, analysis of current situation is performed, which is then used as a basis for a questionnaire which is then evaluated and analysed. In the end, recommendations based on the questionnaire result analysis are suggested.
|
|
|
Proposal for Improvement Quality Management in Company
Holubová, Pavla ; Matoušková, Soňa (referee) ; Bartes, František (advisor)
The thesis is target on the analysis of quality management in the company LABARA, s.r.o. There is described the methodology of quality in general and in context of customers satisfaction, which is subject of the theoretical part of this thesis. The practical part is target on suggestion of the evaluation system of customers satisfaction, on the interpretation of information and proposes for improving cutomers satisfaction.
|
guest ::
