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The Effectiveness of Mass Media Instrumentalization in Offensive Foreign Policy Strategies
Mareš, Tomáš ; Aslan, Emil (advisor) ; Mölder, Holger (referee) ; Sazonov, Vladimir (referee)
The dissertation thesis focuses on the issue of the effectiveness of mass media instrumentalization on the information-psychological level in offensive foreign policy strategies. Despite an increased interest in both the offensive potential of mass media assets as well as particular strategies enabling to employ these assets to assertively decide political and military conflicts in the course of the last two decades, there is still a crucial lack of understanding of how the effectiveness of these strategic approaches is produced or could be appraised. Therefore, this dissertation thesis aims to construct a comprehensive definition of effectiveness in the given context and use it to generate a new and unparalleled analytical model that can be applied to proceed with a qualitative assessment of the 'efficiency potential' of (real or prospective) offensive foreign mass media campaigns led on the information-psychological level. Such a kind of tool (or similar) is still desperately missing. In the last step, a purposefully selected case study framework - Russian mass media in Ukraine in 2013 (but referencing to both: the period of building up the Russian media network starting from the first presidential term of Vladimir Putin and its utilization during the latent and escalation phases of the Russian-...
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The Use of Project Management Tools for Improvement Processes of Company
Guštafík, Martin ; Mitiska, Daniel (referee) ; Smolíková, Lenka (advisor)
This thesis deals with streamlining business processes using project management tools at VOLET, Ltd. The company sells components and services in the field of garden ponds and irrigation systems. The first part describes the theoretical background, these are concepts based on project management. The analytical part describes the company and its current situation, then the individual analyzes. On the basis of these analyzes will be presented in the last part of the proposals on which to base the proposed project to streamline business processes.
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Company's ICT Strategy Proposal
Helešic, Igor ; Koutný, Roman (referee) ; Kříž, Jiří (advisor)
This thesis is focused on information and communication technologies (ICT) and their applications in terms of contribution to improvement of competitive advantage and fulfillment of company's targets. The goal of this work is to analyze a manufacturing company with focus on IT and to design such an ICT strategy which will match the selected company's strategy.
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Concept for Motivational System Change in the Emoc Ltd. Company
Alexyová, Jana ; Kryšková, Helena (referee) ; Konečná, Zdeňka (advisor)
The aim of my diploma thesis is to design changes in motivation system of selected company, which is based on analysis of the current motivation system. There is a theoretical background of given issue in theoretical part. The practical part is focused on the analysis and evaluation of the motivation system of the company. One part of the analysis is also questionnaire. In conclusion of the thesis are developed designs of the changes of non-financial benefits based on data collection, which lead to increase the employee satisfaction.
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Use of Multi-criteria Analysis for Evaluation Cableway Project Efficiency
Kotrla, Jakub ; Vaňková, Lucie (referee) ; Korytárová, Jana (advisor)
This thesis investigates the cableway project in the city of Vsetín. The theoretical part is describing the city, it’s demographic trends and also changes in the image of the city. The practical part is dealing with the abovementioned cableway project and is divided into several parts. The introduction is focused on a multi-criteria assessment of particular options of the cableway and fallowing a multi-criteria assessment of transport services in the housing development Sychrov. The multi-criteria assessment is carried out by some of variant calculations in order to specify the importance of criteria, weighting for criterion and calculation methods. This is followed by an assessment of the efficiency of transport links by the Cost Benefit Analysis – CBA method. This method is aimed to determine the most effective way of passenger traffic and to recommend an optimal option in consideration of not only incomes but also costs and contribution to beneficiaries, which are an important part of public projects.
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Increasing of the brand values
Štěpánek, Martin ; Vencl, Miroslav (referee) ; Dohnal, Radek (advisor)
The diploma thesis is focuses on monitoring the effectiveness of marketing resources and increasing the brand value of the company. The theoretical part deals with the findings about the company issues, brand and its value. The thesis subsequently presents a list of elements that relate to increasing of the brand value. The final topic of the theoretical part aims at methods of evaluation of brand value and interviewing methodology. In the practical part, the thesis deals with the analysis of the selected construction company, evaluation of its brand in comparison with another company of similar character and hypothesis testing. Finally, on the basis of the findings, marketing tools are proposed to effectively increase brand value of the company.
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Information System Assessment and Proposal for ICT Modification
Lavický, Jindřich ; Ing.Pavel Škorpík (referee) ; Koch, Miloš (advisor)
This master´s thesis contains an explanation of basic terms and principals used in an issue of information systems. Part of this master´s thesis is analyses of a current state of an information system in a selected company and evaluation of its effectiveness. A set of improvement propositions of the current state was created based on those analyses with both balance and effectiveness of an IS taken into account.
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Information System Assessment and Proposal for ICT Modification
Slezák, Tomáš ; Hofman, Jan (referee) ; Koch, Miloš (advisor)
This diploma work is focused on the analysis of the information system of the firm and then there is a suggestion of how to change the system. The first part of the work includes the terms which are used in the work and also describes the theory of the information system, what is neccesary for the understanding of the whole work. In the next chapter there are basic information about the firm and the analysis of its information system. According to this analysis a new information system, which improves its efficiency, is designed
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Evaluation and Improvement of the Internet Marketing Strategy of an Existing E-commerce Business
Marcely, Peter ; Goga, Martin (referee) ; Chlebovský, Vít (advisor)
Úspech spoločnosti venujúcej sa elektronickému predaju je hlboko prepojený s nástrojmi internetového marketingu. Široká škála týchto produktov je zložitá na zoptimalizovanie a nastavenie celého procesu tak, aby pracoval efektívne. Efektívnosť v tomto prípade značí pozitívny návrat investície, ktorú do nástrojov vkladáme. Orientácia na zákazníka je dôležitý faktor pre všetky e-business spoločnosti. Zákazníci vyžadujú veľké množstvo doručovacích a platobných možností ako aj rýchlu zákaznícku podporu cez chat alebo telefón. Táto diplomová práca ukazuje všetky tieto aspekty a zároveň demonštruje praktické možnosti použitia internetového marketingu ako aj vylepšenú zákaznícku podporu.
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