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Proposal of Part of Information System for Selected Subject
Liebscher, Tomáš ; Richter, Vít (referee) ; Luhan, Jan (advisor)
The diploma thesis deals with the analysis and selection of a suitable information system for selected company. The information system is selected according to the company's requirements and helps to streamline business processes. I will analyze individual information systems on the market and select the one that most closely matches the set criteria and requirements. I will then propose how to implement e-commerce and how to communicate with each other. At the end, an economic assessment is made.
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Barriers to eCommerce
Lech, Josef ; Šálková, Daniela (advisor) ; Radka, Radka (referee)
The purpose of the diploma thesis was to analyze developing area of e-commerce, to identify barriers and propose solutions or measures to eliminate obstacles, namely to eShop O2.cz.
It was used theoretical foundations created under a study themed literature and available sources of information.
The practical part consisted of using polling, both in electronic and personal form. The obtained data were analyzed in order to verify the established hypothesis. Results of the questionnaire survey pointed to a lack of communication free transportation and payment methods eShop O2.cz, while recommendations were made for improving the conversion rate between visits and completed orders.
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Analysis and Design of E-commerce Firms
Kohoutek, Josef ; Luhan, Jan (referee) ; Němcová, Zuzana (advisor)
In my bachelor´s thesis, I focus on the proposal for a new e-commerce solution for the company ABBAS, a.s. which specializes in selling security systems, especially for camera systems. The thesis is divided into two parts. The first part deals with the theoretical knowledge of the issue. The second part is focused on the practical part of e-commerce issues such as SEO analysis, competition analysis, keyword analysis, choice of providers of electronic commerce, methods of promotion and design possible solutions.
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Proposal of E-shop Designing for AREAL SYSTEMS s.r.o.
Parimucha, Petr ; Skoumal, Stanislav (referee) ; Skoumal, Stanislav (referee) ; Luhan, Jan (advisor)
This bachelor’s thesis deals with the proposal of a new e-shop for AREAL SYSTEMS s.r.o. The e-shop will sell individually manufactured wall stickers. The proposal is divided into two parts - technical and marketing. The technical part reviews the investment of buying a plotter and programming the e-shop. In the second part I will discuss the promotion possibilities on the internet and suggest their most appropriate combination. Finally I review the financial angle.
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Proposal for Increasing Business Effectiveness of an E-shop
Kuna, Martin ; Veselý, Karel (referee) ; Dydowicz, Petr (advisor)
This bachelor’s thesis evaluates the most important factors influencing business effectiveness of Anglia-Trading.cz e-commerce web site. The first part contains a theoretical introduction to the topic of on-line selling and business effectiveness. In the second, practical part of this work, the theoretical findings are used to evaluate the effectiveness of the above mentioned on-line store. This evaluation is focused mainly on uncovering possible critical points and undiscovered opportunities. In the following chapter, several improvement suggestions and possible solutions of problems uncovered during the analysis are outlined. In the final part, main outcomes of application of these suggestions and solutions are described.
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Analysis and Design of E-commerce Firms
Šimo, Martin ; Janková, Martina (referee) ; Němcová, Zuzana (advisor)
Diploma thesis focuses on the procedures for the creation and promotion of electronic commerce. Thesis contains an overview of marketing channels that can be used for raising the profile of e-commerce with customers. Thesis also includes a draft of electronic commerce with an emphasis on the ease of operation and process automation.
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Selecting E-Commerce Information System
Parimucha, Petr ; Turák, Miroslav (referee) ; Neuwirth, Bernard (advisor)
This master’s thesis focuses on selecting an information system for the e-commerce site Lepime.cz. This e-shop sells home decorations – customized wall stickers. In the first part I am introducing the company, product, creating an analysis of the current information system and putting together the requirements and specifications. The second part is focusing on comparing considerable information systems, which were pre-selected to a shortlist. The key part compares the information systems economically, based on the required initial investments and monthly service fees.
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Czech e-mail marketing analysis
Michalec, Pavel ; Vávra, Oldřich (advisor) ; Kováčik, Matěj (referee)
The thesis aims to analyze and evaluate the current state of Czech email marketing. The author, based on his experience and supportive resources, compiled important criteria by which this analysis is performed on subjects from the field of ecommerce. The significance of all criteria and the ideal state in which they should be located are both outlined. The analysis objects are email campaigns (1439 samples) from selected subjects which the author has been collecting over 10 months. As a part of the work, in addition to the analysis itself, recommendations for improving and achieving quality and efficient email marketing, which has benefited both the sender and the recipient are also provided.
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BI Tools in MS Excel 2013 for eCommerce
Šleis, Jakub ; Pour, Jan (advisor) ; Šedivá, Zuzana (referee)
This thesis deals with the Microsoft's self-service business intelligence tools and it's used for eCommerce. The main goal of this work is to analyze and design metrics and applications for effective management of eCommerce using PowerPivot and Power View. Metrics are based on balanced scorecard approach and applications are based on MBI reference model. This thesis is supposed to help eCommerce managers and administrators to implement a custom self-service business intelligence solution.
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Personalization of the Website Content
Šatera, Ondřej ; Mittner, Jan (advisor) ; Buchalcevová, Alena (referee)
This work focuses on web personalization, its advantages for users and merchants. Presents current standards in this field, analyzes theoretical background and technical realization. Finally describes application of the theory on actual web projects - Skrz.cz and Drakkaria.cz. Main benefit of this work is a complete overview of the web personalization and general manual for personalization implementators.
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