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ICT Selection
Černín, Ondřej ; Táborský, Matěj (referee) ; Koch, Miloš (advisor)
The Bachelor thesis focuses on the analysis of the needs and requirements of a particular company for the information system. After processing these data will be my task to choose the most appropriate solution and modify it to suit the needs of the company. In the last section, I will discuss the actual implementation of information systems in the company.
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Information System Selection
Prokeš, Jiří ; Honzík, Miroslav (referee) ; Koch, Miloš (advisor)
The Bachelor thesis evaluates a current situation of an information system usage and need in a selected company together with setting criteria for choosing an optimal solution. Furthermore, relevant products available in current market are compared and, in the conclusion, the most suitable one according to specific needs of the company is recommended.
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Customer database design
Černý, Jiří ; Kratochvíl, Petr (referee) ; Fiala, Alois (advisor)
Diploma deals with project managament of market survey which is realized by small Czech trading company. Step by step it attends to questionaire design and how to use it, definition of information minimum, managing of market survey, design of information system modification, data processing by descriptive statistics usage.
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Marketing strategy for CRM IS
Všetička, Martin ; Duba, Jan (referee) ; Chalupský, Vladimír (advisor)
The Master’s thesis deals with the issue of the proposal of a marketing strategy in Melzer company in the area of Customer Relationship Management (CRM) of Information Systems (IS). It concentrates on modern marketing conception and emphasizes the necessity of effective CRM. It explains important factors in connection with successful CRM IS implementation. It analyses domestic market of CRM IS including information system QI which is supplied by Melzer company as well as an internal CRM atmosphere in the firm. In the practical part there are analytical conclusions and recommendations leading to the proposal of the marketing strategy. This should significantly enable the firm to penetrate into the market of CRM IS and become successful.
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Information System Assessment and Proposal of ICT Modification
Čelko, Boris ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
This diploma thesis focuses on the company INAT s.r.o., operating in the engineering industry. Focus of the work is to assess the currently used information system and propose appropriate changes to improve it. The work is divided into three main parts. The first part is an overview of the theory of the issue, the second part deals with detailed analyzes of society and the information system, and the last part consists of their own proposals for improving the information system along with economic evaluation.
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