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Conceptualization of Music in the Lyrics by Jiří Suchý
Císlerová, Anna ; Vaňková, Irena (advisor) ; Lehečková, Eva (referee)
This bachelor thesis deals with conceptualization of music in the lyrics by Jiří Suchý in the context of conceptualization of music in the Czech language. The thesis employs the methods of cognitive linguistics, mainly the linguistic view of the world and the conceptual metaphor theory. The goal of this thesis is to reconstruct the linguistic view of music and to identify conceptual metaphors that are used in the language material. The sources of the language data are firstly monolingual, phraseological and other dictionaries of the Czech language and secondly lyrics by Jiří Suchý. The research has shown that the conceptualizations of music based on the dictionary material occur also in the lyrics. However, the lyrics include more types of conceptualizations than can be found in the data from dictionaries. From this material it is also not possible to define, for example, the connotations of the word blues - the connotations were only found by looking at the lyrics. As the greatest contribution of this thesis we consider the discovery of parallel conceptual metaphors of music and language.
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DOMOV (house/home/homeland) as a Czech concept (Questionnaire survey)
Kobesová, Alena ; Vaňková, Irena (advisor) ; Janovec, Ladislav (referee)
This bachelor's thesis is focused on exploring of home conceptualization by Czech native speakers of different ages (preschool children, students, adults). It aims to supplement information identified in the context of international comparative EUROJOS research - Linguistic and cultural picture of the world of Slavs and their neighbors. It's methodologically based on cognitive linguistics and etnolinguistics. It verifies the conceptualization of home based on my questionnaire which was inspired by ongoing research within the EUROJOS project. This survey will be modified; representatives of different age groups are assigned to it. Preschool children are included to this project too and their conceptualization is verified through drawings. In this bachelor's thesis the current results of my own empirical survey are compared with theoretical solutions.
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Conceptualization of Life in the Czech Popular Lyrics (Contribution to the Study of the Linguistic Picture of the World)
Janovská, Zuzana ; Vaňková, Irena (advisor) ; Saicová Římalová, Lucie (referee)
This thesis examines the conceptualization of life in the lyrics of Czech popular songs of 1960s. The thesis derives theoretically and methodologically from cognitively and culturally-based approaches to language, especially from the theory of conceptual metaphor and metonymy (e. g. Lakoff and Johnson) and the concept of language as a picture of the world (school of Lublin). At first the thesis analyses the semantics of lexeme life. The analysis is based on the data from dictionaries and it reaches the basics of the linguistic picture of life as it is anchored in common language. Simultaneously the thesis works with the picture of life (in contrast with death) how it is served in the literature about Czech folk culture. The main part of this study consists of almost a hundred interpretations of lyrics from the examined period, which depict human life in its various stages and forms (through oppositions of life - death, youth - old age, etc.). The analysis follows relevant semantic elements which participate on its conceptualization. The thesis describes systematically and in detail particularly metaphors (structural, ontological and orientational), metonymy, and also the image schemes which are associated with life (scheme of JOURNEY, CYCLE). The attention is paid to their specific language...
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Metaphors in Partners' Calling
Štěpánová, Pavla ; Janovec, Ladislav (advisor) ; Chejnová, Pavla (referee)
Diploma thesis Figurativeness of denominations in a partnership based on a questionnare survey deals with a discourse of figurative denominations in partnerhips. Firstly, the position of partnership denominations within the field of onomastics is defined and a general language characteristics of these denomations is presented. Further on, the main ideas from cognitive linguistics are presented, especially the conceptual metaphor theory which has been the basis for an analysis and interpretation of partnership denominations. These have been divided into several semantical groups in the context of which the partnership denominations are being analysed.
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Language Relativity and Grammatical Gender in Czech
Matějka, Štěpán ; Chromý, Jan (advisor) ; Vaňková, Irena (referee)
The diploma thesis is concerned with the effect of the grammatical gender of Czech nouns referring to inanimate entities on their semantic meaning and conceptualization. The thesis looks into the question whether masculines are conceptulized as "men" and feminines as "women". The thesis is divided into two main parts. In the first part, theoretical insight into the question of relation between language and thought is provided. In this part, foreign experiments related to our research question are mentioned as well. In the second part, two experiments accomplished in the Czech language are presented. The objective of experiment nr. 1 was to choose such semantic differential scales which according to Czech speakers distinguish the "female and male principle" the best. In experiment nr. 2, feminine and masculine gender variants of nouns were employed (e. g. "brambor - brambora"). Experiment nr. 2 contained two tasks. The first task used the semantic differential method. In the second task, participants were asked to choose a woman's or a man's voice that the inanimate entities would have in a cartoon movie. The results of the first task indicate that the grammatical gender of nouns did not affect the decision-making as individual nouns were marked on the semantic differential scales. However, there...
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Methods and Tools of Knowledge Management
Černá, Jana ; Voráček, Jan (advisor) ; Zelená, Veronika (referee)
The Master's Thesis is focused on methods and tools in knowledge management. The paper introduce knowledge management its history and present. Meanwhile history is presented as a list of important events present view is supported by current trends in field of knowledge management, business analysis of selected companies and evaluation of available publications on the topic of knowledge management. The main aim the paper is to present suitable methodology for the initial phase of Mitroff's model - conceptualization. The selected approach is then applied to the model situation. It is the decision of the city government for the construction and expansion of local factory. The last part is about Business Model Canvas which aims to outline the possible application of the methodology in practice.
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