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Emotional Cartography
Rygálová, Monika ; Pfeiffer, Jan (referee) ; Sterec, Pavel (advisor)
The work aims to artistically compile perception of maps as a fact, what let us think about The world - how we know it from the map. I work with data, which I gain by displaying technology – eye tracking, which helps me to record track of moving eyes during watching any kind of picture. The observations will be people from different places such a place of stay etc. Gained data I am going to use as a study, which I will componate to maps and different vizualizations of world, countries etc. "Where i have not ever been before, it does not exist" – is idea of percepting world, wich I also work with on that project. Study will contain all aspect of perceiving maps and systematicly shown world related to the person, his memories to that place, fyzical contact and his impact in his scale person versus a the world.
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Entrepreneurial Project
Bohatová, Kristýna ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
The bachelor thesis deals with the business plan. The aim of this work is to build 3 of the proposals, which could help the Camaieu company to better compete in the market, reduce costs and first of all increase profits. The teoretical part is focused on the business plan on its own, the most common mistakes in business, market subjects and the company targets. In the practical part we will find the concrete suggestions.
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Entrepreneurial Project
Bohatová, Kristýna ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
The bachelor thesis deals with the business plan. The aim of this work is to build 3 of the proposals, which could help the Camaieu company to better compete in the market, reduce costs and first of all increase profits. The teoretical part is focused on the business plan on its own, the most common mistakes in business, market subjects and the company targets. In the practical part we will find the concrete suggestions.
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Mobile Application for Goal Planning
Bobula, Vladimír ; Maršík, Lukáš (referee) ; Szőke, Igor (advisor)
The aim of this thesis is to design and implement a mobile application for goal planning. The application is designed for the Android system. The paper describes the basics of this system. Afterwards, the design of graphic user interface and database with the effort to use gamification is analysed. The implementation section explains parts of application as well as solutions of occurred problems. The last section contains a description of testing the application and its following publication via Google Play.
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Concept for Motivational System Change in a Selected Company
Novozámský, Tomáš ; Tůma, Antonín (referee) ; Konečná, Zdeňka (advisor)
The objective of this Bachelor thesis is a draft of the change of the motivation system concept in chosen company. Description of the important theoretical concepts like a personal activity, motivation and remuneration which are background for analytical part. Analytical part includes analysis of the motivation system through the questionnaire and interview with the executive. On the base of the analyze is elaborated specific draft new motivation instruments like a language courses allowance, life insurance allowance and supplementary pension saving allowance, transport allowance, contributory fund and a one-off contribution to a collective action.
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Tajmlajn.cz - Web Service for Goal Planning
Dovičovič, Michal ; Beran, Vítězslav (referee) ; Szőke, Igor (advisor)
The goal of this thesis is to design and implement a web application which is intended for planning and leads to achievement of goals. The application allows to search for friends in this service and mutually support each other on the basis of achievements. Users can also communicate with their supervisor or make an appointment for a consultation. This service is based on AngularJS, jQuery frameworks and its server side is implemented in PHP. Thanks to the responsive design it is also possible to browse the pages via mobile devices.
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Event Marketing – Effectivness of Adventure and Emotions in Company Marketing Mix
Kafková, Lada ; Coufalová, Pavlína (referee) ; Chalupský, Vladimír (advisor)
This thesis deals with the topic of event marketing and its effective utilization in the marketing communication mix of a company. It specifies the different types of events, the planning process and creation of an event marketing strategy. In the analytical part the current state of operation of event marketing in a business company is described. Optimal event marketing strategy in a business company is proposed within the solution suggestion focusing on attracting attention with the help of unusual experiences, strengthening existing business relations and establishing new business relationships.
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Investment Construction in the Frame of the Regional Development
Zmrhalová, Adéla ; Jakubec, Josef (referee) ; Hrabincová, Dagmar (advisor)
The goal of the diploma thesis is to describe the issues of structural and regional policies of European Union in the Czech Republic and to create general knowledge about running of drawing financial resources from EU funds for a particular project from an applicant´s perspective. The theoretical part deals with the origins of European Union and formation of regional policy of EU. Afterwords it is focused on the formation of regional policy in the Czech Republic and the project cycle. In practical part the project cycle is applied on a particular project Enlargement of nursery schools in Jihlava – Nursery school Nad Plovárnou 5, Jihlava from setting the targets, applying for the grant and up to the realization of the project itself.
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The Use of Methods of the Project Management in Company”
Markulchak, Alina ; Doskočil, Radek (referee) ; Smolíková, Lenka (advisor)
This bachelor thesis is focused on project management in KREITANA s.r.o. The first part of the thesis describes the theoretical knowledge of project management. The second analytical part is devoted to the basic information about the company and the analysis of the current situation in the company. The last part of my work includes suggestions for changes in the company and describes the benefits of these changes.
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