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The comparison of intercultural marketing differences in the selected markets of the EU and the Eastern Europe with a focus on industrial organisations behaviour
Hrbek, David ; Zamykalová, Miroslava (advisor) ; Přikrylová, Jana (referee) ; Kita, Jaroslav (referee) ; Stránský, Lubomír (referee)
Intercultural marketing is a constant process of marketing programs adaptation to the national or international target markets. Intercultural differences play an important role in the process of implementing marketing strategies, hence while doing marketing research, market segmentation and selection of suitable target groups, developing brand positioning and implementing marketing mix -- product, price, distribution and communication. The dissertation work of David Hrbek provides a reader with a complex of characteristics of cultural divergences in selected countries of European Union and Eastern Europe -- Germany, Austria, Italy, Poland, Russia, Ukraine and Belarus -- with a goal to define manners of behavior of industrial (B2B) subjects in these countries, to analyze business environment and to synthesize the main findings about the ways of leading business negotiations. Based on numerous practical examples the author comes to the conclusion that in spite of the fact business negotiations in B2B markets have been determined mostly by rational data - product description, services, price, terms of delivery, payment conditions, etc. - it more and more appears, that knowledge of cultural disparities of particular countries, selection of appropriate methods of business negotiation with a foreigner, and ability to adjust business habits and ethics in foreign environment, significantly influence results of the business transactions. Without knowledge of local environment, language, hierarchy of values, historical and cultural heritage, and at last but not least careful selection of strategy and tactics of business negotiation, it would be very difficult to realize large and organizationally complex business contracts. The work has a highly practical use due to extended collection and synoptic comparison of business environments in seven selected European countries. The author offers broad analysis of political, legislative and economic factors, and describes specific conditions for selling Czech goods into the above mentioned markets. These data, collected in close cooperation with the Czech embassies and commercial representation abroad, are universally applicable for Czech exporters and establish a frame for further analyses in the area of social-cultural environments and leading business negotiations with foreign partners.
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Comparison of business negotiations in the Republic, Germany and Austria
Bošiaková, Hana ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
The main task of the thesis is to describe intercultural differences among the Czech republic, Germany and Austria. The goal is to characterize not only the differences in behaviour of each country, but also to understand and to apply it in business negotiations. There is also included the research of Geert Hofstede and his dimensions. After that is research compared to the praxis and real experiences from business area. First part speaks about communication. Second part is about culture, cultural dimensions and standards. Third part is dedicated to business negotiations, their phases and traditions in all three countries. Fourth part shows results of Hofstede's research in Czech republic, Germany and Austria. Fifth part belongs to the interview with HR Manager of german developing company in Czech republic.
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Business and culutral specifics of Norway
Pitelová, Lucie ; Müllerová, Františka (advisor) ; Korandová, Jiřina (referee)
The aim of my bachelor thesis is to provide general information about Norway, to assess its economic situation, economic development and basic macroeconomic indicators. Another part deals with Norway's EEA membership in international organizations and business relations with Czech Republic and European Union. The last chapter focuses on the cultural and business differences in different styles of negotiations between Norway and Czech Republic.
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Entrepreneurial environment, business and cultural particularities of Bosnia and Herzegovina
Duljković, Zenon ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The aim of the bachelor thesis is to analyze entrepreneurial environment of Bosnia and Herzegovina, outline economic and political situation of the country, analyze business negotiation with Bosnian entrepreneurs and point out cultural and other particularities. The first chapter contains basic information about the country, brief history and some facts about the population. The second chapter deals with the entrepreneurial environment, economic and political situation and with the foreign direct investments. The third chapter is about the cultural and social particularities. The last chapter analyzes business negotiations with bosnian entrepreneurs by way of my own survey among Czech and Bosnian business partners.
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Business and cultural customs - Dubai
Heisigová, Adriána ; Gullová, Soňa (advisor) ; Müllerová, Františka (referee)
The aim of this bachelor thesis is to define business and cultural customs of Dubai. Through the use of an interview and my own observation it was possible to either confirm or disconfirm generally known facts and create a source of basic information about Dubai, which is applicable to tourists, as well as to potential business partners from abroad. The first chapter is focused on brief history, natural and geographical conditions, it describes the political situation and analyses the economic environment. In the second chapter I mainly provide information on the cultural customs, that means information on the religion, population, but also language or clothing habits. In this part I also consider phenomenons, which are specific for Dubai, such as the artificially created islands. In the last chapter I wanted to point out business negotiations, business relations between Dubai and the Czech Republic and the description of the last year's crisis in Dubai. I also provide a guideline for setting up a business in Dubai and how to avoid possible business risks and dangers.
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Business and cultural particularities of the United Arab Emirates
Baranová, Adéla ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
This thesis provides basic information about the United Arab Emirates and introduces local cultural and business practices and differences, which play an important role in the expansion to the market of the Emirates. The scope of this thesis is to analyze these habits and characteristics. Particularly, the task is to answer the question whether these differences are barriers for Czech companies to enter the local market successfully. It also deals with experience of Czech companies representatives in business negotiations with local Arabian partners.
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The influence of cultural differences on business co-operation between the Czech Republic and Russia
Cagášková, Adéla ; Müllerová, Františka (advisor) ; Gullová, Soňa (referee)
The bachelor work deals with the cultural differences between the Czech Republic and Russia and their impact on mutual business co-operation. At first, the general characteristics of Russia and its international relations are described. The following is an explanation of the concept of culture, compared to CR and RF on the basis of cultural dimensions of Geert Hofstede and getting to know the specifics of Russian culture, business etiquette and Russian trade negotiations. The conclusion is devoted to his own research, which summarizes the opinions and views of each other Russians and the Czechs themselves.
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Specifics of business negotiations with German partners
Homzová, Zuzana ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
The main task of the thesis is to characterize the German business practices, which are influenced mainly by cultural characteristics and standards. This work take stand for empirical research based on the experience of Czech companies with German partners. The main objective is to find out, whether the theory is in line with the practice of Czech companies. In the first part of my paper I write about local characteristic of the Federal Republic of Germany. The second chapter characterizes tendencies in behavior of the German and Czech business partners. I analyze differences between Czech and German cultural standards in international trade relations. The third chapter is about process and forms of business negotiations with Germans. In the last part of my work I mention my personal knowledge learned from personal interviews, conducted with representatives of Czech companies trading in the German market and also from my questionary research.
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