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Business Plan Proposal
Stříž, Martin ; Brychta,, Karel (referee) ; Němeček, Petr (advisor)
Diploma thesis is interested in the business plan of the development of the company of Martin Stříž, who focuses on the publishing of books and other press products. On the basis of the survey of contemporary status and identification of the objective, which is to be achieved, are proposed ways leading to such identified objective. After selecting of optimal options, the financial status and level of demand are evaluated subsequently, and time schedule of individual investments is presented. Finally, potential problems, which can occur after the implementation of the investment are identified, together with linked tasks, which must be further fulfilled (monitoring of development, inspection etc.).
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Perception of the "culture wars" concept in American media
Šimek, Jan ; Just, Petr (advisor) ; Charvát, Jakub (referee)
American society is going through an era of deep social and political divisions. At the forefront of this deepening divide are the so-called culture wars, an umbrella term for a set of narratives around cultural and social issues that both sides of the conflict use to advance their political goals. This thesis aims to determine how much space culture wars themes occupy in the production of selected American media outlets, how these themes are projected onto their audiences and how this influences the audience's trust in the mainstream media. The first part of the thesis presents the methodology used in collecting and evaluating the data used in the research for this thesis. The theoretical section also defines concepts and terms related to the topic of the thesis. The practical part of the thesis will then focus on the evaluation of the data from the questionnaire survey conducted among American media consumers between May and June 2023.
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BookSharing – Mobile Application for Book Sharing
Baláž, Martin ; Herout, Adam (referee) ; Kapinus, Michal (advisor)
The goal of this bachelor thesis is to create a mobile application for lending books between users. Users can add books to lend and also borrow them from other users, with the option of paying for the loan. The application is developed for the Android operating system using the Kotlin programming language. The application communicates with a server that is also developed in Kotlin using the Ktor framework. The server handles the storage, filtering, and processing of data that are stored in the server database and that are necessary for the proper operation of the application. The application's user interface and user experience were tested with six users and the results were above average.
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Does growing up surrounded by books improve our cognitive skills as seniors?
Kovácsová, Julie ; Votápková, Jana (advisor) ; Zeynalova, Olesia (referee)
This thesis examines whether growing up surrounded by books has an impact on cognitive skills later in life. Data from SHARE - Survey of Health, Ageing and Retirement in Europe are used. The variable 'books when ten' is used to determine its effect on variable 'numeracy'. We used also other variables regarding the respondent's age, gender, mental health or family situation. The results of this study show that those who were surrounded by a higher number of books as children perform better at a specific task designed to test cognitive ability when presented with it at an age of over 50 years. The results were obtained using logit model. The finding that access to books can slow down cognitive decline later in life can be used to argue for greater focus on reading and availability of books in schools as well as greater access to books through public libraries, or act as a hint for parents aiming to give their children the greatest possible introduction to life. Keywords books, education, congnitive skills, SHARE Title Does growing up surrounded by books improve our cognitive skills as seniors? Author's e-mail julie.kovacsova@gmail.com Supervisor's e-mail jana.votapkova@fsv.cuni.cz
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The Impact and Ways of Using of Lovecraft´s Horror Patterns in Contemporary Cultural Products
VITEK, Michal
Topic of this bachelor thesis stands on cosmic horror, fantasy sub-genre created by Howard Phillips Lovecraft. The thesis starts with introduction with author, said horror, iconic characters, people and mediums. Most of the thesis analyzes various examples of modern production, wich are either adapting Lovecraft´s original works, are inspired by them, or are refering to them in a selected hints. Thus the reader will meet with a wide range of adaptations that are nowdays a key parts of interner, horror and fictional popculture, whereby he will be introduced to the impact and ways of using patterns of Lovecraft´s horror in contemporary cultural products.
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Development of Czech Athletics Literature
Talácko, Zdeněk ; Vindušková, Jitka (advisor) ; Jebavý, Radim (referee)
Title: Development of Czech Athletics Literature Objectives: The aim of this thesis is to describe and partially compare Czech athletics literature published in years 1939-2004. Methods: Literature research, compilation and comparison of data was used. Thirteen most significant books published between 1939-2004 were compared in the following topics: meaning of athletics, athletics training and its composition, and health care. The form of publications changed gradually from in detail descriptive to formally structured texts. Nowadays, multimedia available on DVD or specialized websites prevail. Keywords: track and field, books, review
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Comparison of effectiveness of teaching using computers vs. 3D models
Andělová, Denisa ; Janštová, Vanda (advisor) ; Jáč, Martin (referee)
Currently, pupils' interest in science continues to decline, although this area of education is very important in every day life (medicine, environment, etc.) and there is high demand for science professions on the labor market. Molecular biology curriculum concerning DNA and the transfer of genetic information is abstract and difficult topic for pupils to imagine, and for teachers to explain. There are many ways to teach this topic. Very popular are iquiry and laboratory practise. But not all schools have their own laboratories, and can teach molecular practical effectivelly. Inquiry based teaching is time consuming to prepare, and not every topic is appropriate to be taught this way. Another possibilities how to visualize "invisible" molecules and processes are computer software and animations or 3D physical model. In my thesis, I examined the effect of using computers and animations to teach abou DNA compared to using a 3D physical model on students' knowledge. I laso tested the possible influence of gender and pupils' preferences on their achieved score on knowledge tests. The research was performed in five classes at three high schools in Prague. Students in year 12 were on different types of high school and some of them took special biology class, their age was between 15 and 18 years. The...
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Czech media's influence on the book market in 2012
Novák, Vít ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
In the introduction of this study I set out the current state of the Czech book market, how it operates, and the results Czech publishers. I also try to find answers to questions about various ethical and moral dilemmas, both in literature and in-person interviews with experts on the topic. The aim is to determine how significant Czech newspapers influenced the book market in 2012. For this I decided to use the analysis of media content, which is firstly explained and followed by a description and comment on the results. Then I will try to show the influence of the media on the book market using the experiment.
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Encouraging boys to read
Nováková, Jolana ; Hausenblas, Ondřej (advisor) ; Hník, Ondřej (referee)
in English Diploma thesis deals with the reading of boys. Specifies the needs of children in reading, especially the needs of boys. It characterizes dispositions of the reader and the influences that act on them. It summarizes the current situation of children's reading at home and abroad. Thesis mentions the reasons why focus just on reading of boys. It shows aspects that are important for boys in reading and further specifies them. Thesis recommends on how best work with boys and the texts in lessons. Based on research in MK in PRAGUE and interviews with boys lists the titles of the current book market, which meet the criterias of boys for their selection of reading. Then specifies these titles in terms of catchiness for boys and didactic potential. Presents an example of literary lesson which is then verified in practice. It compares the interests of girls and boys in reading, their perceptions and reactions during work in the lesson. It summarizes the knowledge gained from the interviews with children and observation of children during their work. Klíčová slova chlapci, dívky, četba, potřeby, zájmy, motivace, texty, knížky, akce, dobrodružství, učitelé Keywords boys, girls, reading, needs, interests, motivation, texts, books, action, adventure, teachers
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The role of the book in evolution of the children's imagination
Zemanová, Pavlína ; Vášová, Lidmila (advisor) ; Rösslerová, Klára (referee)
The master thesis deals with the importance of the book in evolution of the children's imagination. The first part includes short introduction to problems of children's imagination. The second part is engaged in ontogeny of child from prenatal period to the middle childhood and in progress of key competences. It analyzes selected psychological approaches, which had the imagination as a subject of the research. The thesis explains and defines basic terms and processes of the imagination. It deals with a specific phenomenon of the children's imagination and with the evolution of the imagination. The third part introduces typical children's literature, directs on the traditional fairytale and it specifies problems of the literary characters too. It describes the historical development of the Czech book illustration, importance of the illustration in books for children and it also describes children's drawings. The fourth part applies all of previous pieces of knowledges into the work experience in kindergarten. It also describes relations between child and school or child and book. The final part of the master thesis includes summary of the information. [Author's abstract].
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