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Option of Visual Art in Leisure Time during Mental Anorexia Therapy.
BROŽKOVÁ, Lenka
This thesis deals with the possibility of using the visual art in leisure time with the aim positively influencing treatment during hospitalization of patient with diagnosis of anorexia nervosa. The beginning of the thesis is devoted to the definition of the notion of anorexia nervosa, become familiar with anorectic reasoning and hospitalization regime. Furthermore, attention is paid to the factors that influence the physical structure of an individual person and the perception of one's own body. The stylistic period, which are viewed in the context of historical events and the development of the ideal of beauty are described at the end of the thesis. The practical part consists of qualitative research and evaluation of the ways of free time and the same categories in the perception of artworks of patients with anorexia nervosa.
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Ideal of beauty and women's self-presentation in social networks
Tichá, Petra ; Hladík, Radim (advisor) ; Reifová, Irena (referee)
This diploma thesis is concerned with the problematic of the links between self-presentation on social networks (SNS) and female beauty ideal. The thesis defines the beauty ideal as social construct, because every culture has its own beauty ideal and every period held its own standards on what is considered as beutiful. The thesis is also based on assumption that definitions of beauty are multidimensional and is focused on several beauty ideals. The aim of the thesis is to evaluate ways of self-presentation of women on social networks in the context of ideal of beauty. The research is based on the analysis of profile pictures on social networks and is also based on qualitative method of grounded theory. The final results show that the dominant way of visual self-presentation is represented by selfies. But the research has also shown that in each group there is a minority group of women who present themselves in accordance with the chosen ideal of beauty. Differences are described at the end of the thesis.
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"We are in Korea, everybody is ready to change": Ethnography of Plastic Surgery in the Republic of Korea
Mudruňková, Kateřina ; Stöckelová, Tereza (advisor) ; Klepal, Jaroslav (referee)
The purpose of this thesis is to identify practices that constitute plastic surgery in current Republic of Korea with emphasis put on relationships between participating human beings, materials and technologies. It focuses on practices proceeding inside and outside the clinic of plastic surgery. In accordance with M. Lock's concept of local biology this thesis introduces Korean plastic surgery as a set of practices shaped by mutual interaction of local technologies and Korean bodies. The actor network theory approach (ANT), which emphasizes relational open-ended forming of entities, is applied to examining various aspects of plastic surgery. This approach also provides new ways of exploring how the entities and practices described in the medical anthropology as medicalization, medical tourism or local biology are produced. Key words plastic surgery; Republic of Korea; Actor - Network Theory (ANT); bodily practices; local biology; beauty ideal; medicalization.
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Cellulite as a social phenomenon: Analysis of Czech print
Babková, Eva ; Pavlík, Petr (advisor) ; Baslarová, Iva (referee)
Diploma thesis "Cellulite as a social phenomenon: Analysis of Czech Press" deals with the topic of origination and development of a conception of cellulite as an illness and defect to the beauty in Czech press and also deals with constructing of this phenomenon in present time. The aim of the study was to analyze and show how the conception of cellulite, thanks to which a normal physiological fact changed into a defect to the beauty and to an illness, was developed and medialized, by using a brief quantitative analysis of Czech press as a whole, a brief quantitative analysis of the research sample and consequently a qualitative analysis of this research sample. Hereafter the aim of the diploma thesis was also seeking of an answer to a question to what extent cellulite is an construct created by advertising industry and manufacturers of cosmetic devices and products, which is abusing and supporting normative imaginings of ideal female body and beauty.
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The impact of brands on fashion and lifestyle blogs
Cirhanová, Jiřina ; Křeček, Jan (advisor) ; Vochocová, Lenka (referee)
This master thesis' main topic is fashion and lifestyle blogs and the impact of the brands and the ideal of beauty that is widely promoted in the media on them. The aim of this thesis is to find out which type of the brands can be mostly found in the blog posts with personal style of the successful bloggers and if there is a type of physical appearance that prevails among them. I am using the quantitative image analysis of Gillian Rose to test these hypotheses on photographs of bloggers. I was inspired by the work of Catherine Lutz and Jane Collins. My hypotheses are tested on photographs from three websites (Lookbook, Chictopia, Bloglovin') where bloggers are hierarchized. Bloggers are opinion leaders. This means it is advantageous for the marketing departments of brands to collaborate with them because bloggers can effectively influence their readers. Brands play an important role in life of people that believe brands can non-verbally tell the character of the brand consumer. In these days the Eurocentric ideal of beauty and the ideal of thin bodies are forced especially on women by media. The thinness is in the advertisements connected with attractiveness and successfulness, which is transferred also in the real life of people. The conclusion of this thesis indicates that there are most often...
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The influence of media on body image with emphasis on the issue of eating disordes
Říhová, Petra ; Jirák, Jan (advisor) ; Reifová, Irena (referee)
The thesis "The Influence of Media on Body Image with Emphasis on the Issue of Eating Disorders" deals with the impact of media on body perception regarding the current beauty ideal, the cult of slenderness as well as the causes of eating disorder spreading in today's world. This thesis aims to determine how media influences body image of the current society and what part it has in the origin of eating disorders. In terms of this aim, the thesis is divided into theoretical background, a part about body image, followed by the part about beauty ideal, then eating disorders and research. The theoretical part discusses the theory of social and media reality, expected media impacts on people as well as selected theories concerning the media impact on body image. The next part deals with the term body image. The third part involves discussion about the ideal of beauty and introduces three current theories about direct impact of media on body image. It also shows some examples from today's media concerning the topic. The fourth part deals with the eating disorders and their media discourse, followed by few examples of their spreading trend and also campaigns against them. The quantitative analysis aims to find out about today's population body image, the importance of appearance and connection between media...
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Negative body image and eating disorders
Švecová, Lucie ; Pešek, Ondřej (advisor) ; Holáková, Miluše (referee)
The aim of this thesis is finding out if and how much negative body image influences eating disorders. The body image is influenced by the contemporary ideal of beauty, which was historically formed. The influence of the contemporary cult of a skinny body has a biological argument, that slimmer people are healthier. Models, who are representing this ideal are often accused to be the reason of increase in frequency of present day diseases, like eating disorders. The most known eating disorders are anorexia nervosa and bulimia, but there are also other diseases which are not yet described in the International Classification of Diseases -- orthorexia, bigorexia and drunkorexia. What really causes these diseases? The essence of the practical part is, by using the interview, to find out risk factors for women and girls suffering from eating disorders, as well as satisfaction with their bodies and the impact of modelling. The conclusion presents results of a research, which shows whether or not there are biological, individual, family and sociocultural factors, which include the influence of the media as well, present in respondent's answers.
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Marketing importance of body image
Hejtmánek, David ; Koudelka, Jan (advisor) ; Pešek, Ondřej (referee)
Body image is undoubtedly important in everyone's life. The main objective of this thesis is to find its importance for marketing. To achieve this goal, it was necessary to find out the society's opinions on the issue of beauty and body image, how do media picture human body and if there exists a difference between these two things. The first part of this theses consists of the historical development of the beauty ideal. It is followed by segmentation of Czech population, based on the data from the project MML-TGI, survey focused on beauty preferences and content analysis of lifestyle magazines. The findings support among other things the importance of beauty to most people, media's focus on extreme thinness for females and disparity between the presented ideal and people's preferences. The results lead to one conclusion: the importance of body image for marketing exists and is significant.
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The Content Analysis of Body Image in the International Comparisons
Balatková, Táňa ; Pešek, Ondřej (advisor) ; Skokanová, Dagmar (referee)
The content of the Diploma is the introduction and analysis of body image including historical development, cultural and social impacts and the differences of men's and women's images. The marketing view of this problems and the introduction of interesting campaigns in the body image is important as well. In the next part of Diploma I compare two lifestyle magazines from two different countries -- the Czech Republic and Sweden -- with the help of comparative analysis. The aim of the analysis is to compare the meaningful differences between the body images in both countries, which will appear during the research of the magazines. Thanks to evaluation of a lot of categories the very interesting results developed. The most important of them is the fact that a wide range of multinational advertisements appeared in both magazines. In spite of it some cultural and anthropological differences were discovered.
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