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Proposal for the Expansion of Infant Food to the Vietnamese Market
Tranová, Petra ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
The subject of the diploma thesis is the presentation of a procedure manual for a Czech company with baby food products when entering the Vietnamese market. The company selected for the submission of the manual is engaged in the production and distribution of baby food for infants and young children. The work is divided into four parts. In the introductory part, the issue is defined, the main and sub-goals to be achieved by the diploma thesis are set, and the methods used are described. The theoretical part defines the basic concepts of the solved problem. This part is followed by an analytical part with an analysis of the current state of the company. The last part contains our own solution proposals, including an economic evaluation.
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Impact evaluation of foreign direct investment on the financial situation of an internationally operating enterprise and suggestions for its improvement
Šulc, Michal ; Hornungová, Jana (referee) ; Procházková, Kateřina (advisor)
This thesis is focused on the evaluation of the impact of foreign direct investment on the financial situation of the internationally operating company ČESKÁ LÉKÁRNA HOLDING, a.s. The theoretical part includes a comprehensive analysis of foreign direct investment from various aspects, financial analysis, selected indicators, analysis of external and internal environment and methodological approaches including statistical tests for subsequent research. The analytical part includes selected indicators for the period 2000 to 2021 presented in graphical form as well as research aimed at demonstrating the impact of foreign direct investment. The design section proposes solutions that are expected to induce positive or economically beneficial changes with the anticipated result of improving the company's financial situation.
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Proposal of the Company Expansion to Selected Foreign Market
Urbánková, Andrea ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
The subject of the diploma thesis is to create a proposal for the expansion of the company AD Vending, s.r.o. on the Slovak market. The company's main business is the operation and management of vending machines offering the Americandrinks range. The work is divided into four main parts. The introductory part defines the issue, the objectives of the work and methods with processing procedures. The theoretical part defines the basic concepts of the issue. This part is followed by an analytical part analyzing the internal and external environment of the company. The last part contains its own proposals for the form of the company's entry into the foreign market and evaluation of individual variants.
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Evaluation of the Company´s Financial Performance using Benchmarking Approach
Posádková, Radka ; Karas, Michal (referee) ; Bartoš, Vojtěch (advisor)
The diploma thesis is focused on the financial and business performance evaluation of the company New Yorker CZ, s.r.o. The evaluation is created using the method benchmarking. The company New Yorker CZ is being compared with its five competitors within czech market in the analytical part. In the first part of this thesis there is a summary of selected methods and approaches. The next part focuses on comparing selected competitors using method benchmarking, which is concluded with SWOT analysis. In conclucion there are individual recommendations and summarization of findings of the performed analyzes.
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Návrh strategie společnosti zabývající se výrobou pánské konfekce
Kalová, Klára
Bachelor thesis propose appropriate strategies for company XY, ltd. This thesis is divided into two parts. The first part includes literature research, presents the theoretical background and methods used in the second part. The second part is focused on external and internal environmental analysis that determines opportunities, threats, strengths and weaknesses of the company. Afterwards, intermediate strategies are formed by the SWOT matrix. Resulting strategies are selected by the SPACE analysis. The result of thesis is strategic proposal for the company.
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Návrh opatření pro rozvoj podniku FEDOR Auto s.r.o.
Fedorová, Barbora
This bachelor thesis deals with analysis of the current situation and design of measures for development of FEDOR Auto s.r.o. in the future. The thesis is divided into two main parts. The literature search is drawn up based on the technical literature. The own work deals with analysis of external and internal environment on which are identified strengths, weaknesses, opportunities and threats. This thesis use PESTE analysis, Porter's five forces analysis, Weckerte's analysis, financial analysis and SWOT analysis. The thesis serves to select the most suitable development measure, which is then assessed from an economic point of view.
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Návrh vhodných strategií pro podnik
Prokop, Ondřej
Prokop O. Design of appropriate strategies for a company. Bachelor thesis. Brno: Mendel University, 2017. Bachelor thesis deals with design of appropriate strategies for a company, which operates on the Czech market. Bachelor thesis is divided to two parts. The first part is theoretical and based on professional literature. The second part is practical and deals with analysis of the external and internal environment. This thesis includes PEST analysis, Porter´s five forces analysis, Porter´s value chain, financial analysis and SWOT analysis. Conclusion contains developed strategies, which should contribute to company´s progress. For example organization of a children´s camp, building a salt cave, establishment of bonus program or cooperation with sports teams.
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Rozvoj obce na základě dotací EU
Mlejnková, Kristýna
The bachelor thesis deals with the issue of drawing funds from European Union in village Jiříkovice. The first part describes theoretical knowledge about the municipality and drawing subsidies from EU funds. The second part deals with the analysis of subsidies in village Jiříkovice including past and current programming period with the evaluation of the success in already implemented projects. Based on a structured interview with the mayor of the municipality, analysis of the external and internal environment and quantitative research is proposed recommendation including grant title for further development of the municipality in the current programming period 2014-2020.
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Návrh vhodných doporučení pro vinařský podnik
Knézlíková, Martina
Knézlíková M. Design of an appropriate recommendations for the winery. Bache-lor thesis. Brno: Mendel University, 2018. The aim of this bachelor thesis is to propose appropriate recommendations for development of the winery. Based on an analysis of the external and internal en-vironment, opportunities, threats, strengths and weaknesses of the company are identified. The analysis of external environment is analysed by using PESTE anal-ysis and by the Porter´s five forces analysis. For analysing internal environment is used Porter's value chain and financial analysis. In conclusion, appropriate rec-ommendations are proposed from the SWOT matrix. Selected recommendations are evaluated from an economic point of view.
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Expanze českých výrobních MSP na evropské trhy skrze e-shop Amazon
Chvátal, Tomáš
The aim of the diploma thesis is to formulate recommendations for a company, that wants to expand into European markets through Amazon. The thesis is divided into two main parts. The first one is the theoretical part, where attention is paid to the study of the issue with the help of professional literature and professional articles. The basis of the work consists of the analysis of the external and internal environment. Based on the facts obtained from them, specific recommendations for entering the UK and German market were proposed.
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