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Business Plan - Starting a New Company
Bařina, Karel ; Skoupil, Tomáš (referee) ; Heralecký, Tomáš (advisor)
The bachelor thesis is focused on both theoretical and practical creation of a business plan in order to create a real business entity. The theoretical part primarily describes the most important concepts that we need to understand the issue. In the practical part of the work we then apply the knowledge gained in the preparation of the theoretical part and at the same time the research of a sample of the target group is carried out according to which the effectiveness of the whole project is analyzed.
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Communication Strategy of Galerie Vaňkovka Brno
Junek, David ; Zich, Robert (referee) ; Šimberová, Iveta (advisor)
The subject of the thesis is to develop a communication strategy for the company Galerie Vaňkovka Brno. The starting point of this work is theoretical knowledge of marketing, which are applied in the analytical description of the company. The findings of the current state of the company is subsequently developed a set of recommendations that will enable achieving effective communication with customers.
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Marketing Plan of New Project
Čikl, Jaroslav ; Jelínek, Tomáš (referee) ; Světlík, Jaroslav (advisor)
The object of this diploma thesis is the composition of marketing plan for establish new company Climbing land. The theoretic part presents the basic information from the section of a marketing planning and methods. Next follows the analyses of the corporate environment. Acquired data are evaluated and applied in the particular concept of marketing plan for one year. The last part is proposal for building climbing centre.
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Evaluation of the Company's Financial Performance Using Benchmarking
Lanžhotský, Martin ; Žlebková, Eva (referee) ; Kocmanová, Alena (advisor)
The diploma thesis deals with the evaluation of the financial performance of the company S.A.B. Impex, s.r.o. based on benchmarking in the years 2016 - 2020. The first part of the work introduces the concepts, methods used and financial indicators necessary to perform benchmarking. The next part, which is analytical, contains an analysis of the company's environment and financial benchmarking with four direct competitors. The last part of the work deals with own solutions that help eliminate the identified problems to increase the financial performance of the analyzed company.
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Analysis of Firm’s Digital Marketing Communication Channels and Improvement Proposals
Peša, Jakub ; MBA, Jaroslav Palla, (referee) ; Chlebovský, Vít (advisor)
Diplomová práce se zabývá marketingovými komunikačními kanály vybrané společnosti, s digitálním zaměřením. Práce je zkomponována na principu datové analýzy a návrhu zlepšení pro firmu, se záměrem implementace. Rozsah práce zahrnuje teoretická východiska, výzkum prostředí společnosti a anlýzu e-marketingových dat, sbíraných firmou. Na základě těchto částí je založen návrh vylepšení, včetně odhadu nákladů a návrhu monitorování. Výstup práce je ve formě zlepšení efektivity marketingové komunikace firmy.
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The Business Plan for Establishing a Ladie's Fitness Center in Hodonín
Chludilová, Adriana ; Měchurová, Jitka (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with processing of a business plan for establishing fitness centre designed for women in Hodonín. The theoretical part describes the theoretical bases related to the idea of business and market, business plan and its structure, including a description of used analytical research methods and tools. The analytical part of the thesis contains outputs from the analyzes and research carried out, on the basis of which a suitable strategy for the start-up company is subsquently selected. The design part of the thesis elaborates a specific part of the business plan in connection with the chosen strategy so that the plan is feasible and viable.
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Business Plan for Establishing a Ladies' Fitness Center
Pešková, Iveta ; Zich, Robert (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on the creation of a business plan to establish a woman’s fitness centre in Brno. This business will be primarily targeted at foreign clients living in the area. First, the methodologies and the theoretical approach to the solved problem are described. Subsequently, analyses of the company's environment are performed and the information obtained is used in the SWOT analysis. The final part contains the business plan, including its feasibility of success in the current market.
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The Business Plan to Set Up a Fitness Center in a Selected Location
Mikmeková, Denisa ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
The diploma thesis is focused on creating a business plan for establishing a fitness center in Šlapanice. The first theoretical part describes the basic concepts related to the field of business and legal forms, principles and structure of the business plan, especially the analytical research methods used in planning. The analytical part includes analysis of the business environment for the validation of the idea and mapping of the market and general environment. Subsequently, a suitable strategy is chosen for the start-up in this area, which is elaborated into individual parts of the business plan so that it is feasible and viable.
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