Original title: Návrh marketingové strategie pro firmu Dixons Carphone Group plc.
Translated title: Proposal of Marketing Strategy for Company Dixons Carphone Group plc.
Authors: Popelka, Josef ; Orgonik,, Daniel (referee) ; Šimberová, Iveta (advisor)
Document type: Master’s theses
Year: 2015
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: Business environment analysis; E-commerce; Marketing mix; Marketing strategy; SWOT analysis; web marketing; analýza prostředí; analýza SWOT; E-commerce; internetová reklama.; Marketingová strategie; Marketingový mix

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/40601

Permalink: http://www.nusl.cz/ntk/nusl-590411


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2024-04-02, last modified 2024-04-03


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