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Strategic decisions in a company
VEJVODOVÁ, Klára
The main goals of the thesis were to prepare an analysis of activities of strategic management, to improve the synergy between strategic and operational management, to enhance the quality of strategic decisions in selected company. The first step was to study and comparison of Czech and foreign professional literature and make literary summary that gives the reader into the issue of strategic management. The practical part is performed by first analysis of the current state of strategic and operational management in selected company through the following analyzes: STEP analysis, industry analysis, financial analysis, guided interview with the director of the company. Based on the results of previous analyzes were determined strengths and weaknesses and the opportunities and threats of the company. Their influence is compared in the SWOT analysis. The last part presents proposals for measures that would lead to improving the coordination of strategic and operational management and an overall improvement in key areas of the company.
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Analysis of the Selected Firm
Ligurská, Pavlína ; Ing.Vlasta Buřinská (referee) ; Hanušová, Helena (advisor)
The thesis is specialized in analysis of the selected company. The work is divided into theoretical and practical part. There are describes the methods in the theoretical part that were used for analysis of the company. And the individual methods are applied in the practical part. For the analysis of the external environment was used the SLEPTE analysis, for the analysis of the industry has used Porter´s five forces model, next part of the thesis deals with the identification of the strengths and weaknesses of the company. At the conclusion of the work results of the analyzes are evaluated and suggested recommendations designed to improve the current situation of the company.
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Establishing of the Sport Company
Nechuta, Petr ; Appelová, Jana (referee) ; Koráb, Vojtěch (advisor)
This thesis deals with a business plan for establishing a company named WelFit. The company will provide service in accomodation, fitness and welness. Given Business plan will be supported by an analysis of the external factors, sector analysis and complemented by a SWOT analysis. Conclusion of the thesis will consisst of a business plan and a financial plan.
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Survival Strategies in Times of Crisis in the Global Automotive Industry
Hampl, Ondřej ; Sedláková, Jitka (referee) ; Škapa, Stanislav (advisor)
Tato diplomová práce se zabývá situací na celosvětovém automobilovém průmyslu v době právě probíhající finanční krize. Popisuje dané odvětví pomocí mikro a makro ekonomických modelů. Dále také uvádí globální trendy a specifika daného průmyslu. Autor prezentuje své názory na aktuální finanční situaci a analyzuje její dopady na automobilový průmysl. Tyto závěry se opírají o teorie strategického managementu a o analýzy dané problematiky. Na základě těchto poznatků pak autor navrhuje strategie, které by v kritických případech mohly vézt k záchraně a vyzdvihuje příležitosti, ze kterých by bylo možné profitovat. Práce poskytuje čtenáři teoretický pohled na aktuální ekonomikou situaci v automobilovém průmyslu a nabízí autorovy hypotézy na strategie, které by mohli vézt z krize v tomto odvětví.
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Analysis of Competitors Fight in Business Technology Sector
Kreps, Jakub ; Špíšek, Jiří (referee) ; Bartes, František (advisor)
The thesis analyses competitive environment of suppliers of concurrent quality control technology in industrial enterprises and research laboratories. The thesis provides concepts for a creation of competitive advantages and related higher evaluation of costs and diferentiation than competition. Further it compares technologies from various manufacturers, comparing economical and technical parametres. The evaluation of results follows a presentation of approachs to achieve the most efficient competitors fight management. The thesis also include prognosis of future conditions in the business technology sector on Czech and Slovak market and concept of an appropriate format of effective competitive intelligence. In conclusion there is a presentation of a quality and quantity concept evaluation with emphasis on economic gain of presented solution.
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The business plan for an establishment of a nutrition company
Rossí, Veronika ; Zadražilová, Dana (advisor) ; Izera, Václav (referee)
The aim of the Bachelor´s Thesis is to create a business plan for an establishment of a nutrition company. The theoretical part is focused on a main aspects of a business plan and its parts and also the explanation how to establish unregulated business. The practical part includes the actual preparation of a business plan for a newly established nutrition company in the city district Praha 17 Řepy. There is a financial analysis at the end of the thesis which evaluates feasibility and profitability of the business plan.
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External Strategic Analysis and Market Segmentation of Feminine Hygiene in the Czech Republic
Musilová, Michaela ; Kincl, Tomáš (advisor) ; Hajdíková, Taťána (referee)
In this thesis there was created an external strategic analysis of feminine hygiene market in the Czech Republic. The given market was described and factors that affect it were defined. Subsequently, factors that influence the market the most were defined. Consumers of feminine hygiene were divided into five segments based on socio-demographic and behavioral characteristics. These segments are internally homogeneous and heterogeneous enough to each other so it it is possible work with them individually within the marketing strategy.
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Strategic Analysis of an Enterprise
Janáček, Tomáš ; Dvořák, Jiří (advisor) ; Málek, Aleš (referee)
Diploma thesis deals with the strategic company analysis. First part is about charac-terisation of strategy and methods of internal and external strategic analysis. These methods are PEST analysis, 4C analysis, sector analysis, Porter's five forces model, analysis of business resources and financial analysis. Second part of the work is practical aplication of these methods on the specific business entity.
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Strategic analysis of KMOTR - Masna Kroměříž a.s.
Pažoutová, Iveta ; Strouhal, Jiří (advisor) ; Čámská, Dagmar (referee)
This Master's thesis deals with the strategic analysis of the company KMOTR - Masna Kroměříž a.s. for the period 2009 -- 2013 and a comparison of its results with selected competitors. Consequently there is analysed the sector where KMOTR operates. The thesis is divided into three major parts. The first part deals with the theoretical basis for financial analysis and strategic sector analysis. Another part is focused on the analysis of the production and preserving of meat and meat products and introduction of selected competitors. Last part comprises my own analysis based on public financial statements. In the conclusion there is presented a summary of the most important results and recommendations for improvement of the company situation.
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Level of construction industry in the Czech Republic, Austria, and the EU
Hanáková, Michaela
This diploma thesis deals with strategic analysis of construction environment in the Czech Republic, Austria and the European Union. It focuses on suggestions of strategies for the Czech businesses based on deep assessment and comparison of level of industry environments in selected areas. Evaluation of the sector is provided from the perspective of factor conditions, demand conditions, strategy, structure and rivalry, and supported and related industries. Based on elaboration of the sectors in selected areas opportunities and threats are determined for building construction forming the background for formulation of strategies and recommendations. Among all, three basic strategies are develop and that is to implement "green" building in form of timber-framed construction, to focus on building of developer projects of residences for elderly to enhance the declining demand for construction works, and lastly to prepare for implementation of Building Information Modeling system, which is new data-based software capable of informing about the whole life-cycle of construction from design to demolition.
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