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Interview in driver assessment and diagnostics.
Říhová, Miroslava ; Bahbouh, Radvan (advisor) ; Štikar, Jiří (referee)
Master thesis is focused on one of the crutial and the most problematic tools at the same time of driver diagnostic which is the interwiev. In the theorethical part of the thesis we concern on the targets and basic starting points of the driver assesment, from which the explorative areas of the interwiev. We discuss the role of the interwiev in the systém of methods which can be used for driver behaviour prediction and its specific kontext or the social desirability influence. The interwiev is divided into four phases - introducion (contract), anmnestic data gathering, diagnostical part, and conclusion. The theory of planned behaviour, and Behavioral Event Interview are presented in the diagnosticlal as the two sources of the design of semi-standardized interview. Empirical part contains a specific interwiev design including the recommended question set for mapping of the ability to view and reflection, driving style and characteristics, attitudes to risk behavior a possibility of the driver change from the point of his behaviour.. Then, the qualitative assesment of the question sets using the contrast method, comparison and subsequent interpretation based on the content analysis of the driver statements in accompanying case reports. Based on the analysis of the driver statements we set several key...
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Factors underlying parental decisions about childood vaccination
Kočišová, Eva ; Podaná, Zuzana (advisor) ; Hamplová, Dana (referee)
The presented thesis deals with the issue of mothers' decision-making in relation to their child's vaccination against pneumococcal infections. An on-line survey of mothers was conducted (n = 180) in order to obtain data for the theoretical model based on the theory of planned behavior (TPB). A hierarchical logistic regression was then performed in order to analyze the model with the intention to vaccinate as the dependent variable. The results of the regression analyses were supplemented by results of correlation analyses and non-parametric tests. The theory proved itself as a strong predictive instrument and the results suggest that the attitude is the main predictor of the decision in this non-representative sample of mothers. The subjective norm, as the second construct of the TPB, contributes only in certain case and the perceived behavioral control was not found influential at all. The perception of thread of contraindications of the vaccine proves also influential next to the attitude. The beliefs that mothers hold about the vaccine were analyzed according to mothers intentions to vaccinate (n = 70) or not to (n = 110). These results support the idea that mothers, especially those who do not want to vaccinate their children against pneumococcal infections, decide particularly according to...
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Explanatory factors of consumer behaviour: the survey of organic food consumers conducted on sample of inhabitants of Prague and Znojmo district
Zvěřinová, Iva ; Buriánek, Jiří (advisor) ; Vlček, Josef (referee)
Production, processing, transport and consumption of food form a significant part of the environmental burden. Organic farming and organic food production represent for many experts, policymakers and for a part of lay public a way to reduce the environmental burden. The volume of organic food production hinges on, among others, the willingness of consumers to prefer organic food to conventional food and also to change consumer behaviour. Although organic food consumer and purchase behaviour is sometimes found to be environmentally motivated, health motives are prevailing in many developed countries. Recently, organic food consumption has grown significantly in developed countries. The diploma thesis is for these reasons aimed at analysis of motivational factors and barriers that affect consumer's purchase decision-making related to organic food. First, the overview of scientific literature concerning organic food consumption behaviour is presented. Factors that explain it can be divided into four major types: attitudinal variables, contextual forces, personal capabilities and habits. In the diploma thesis, we focus on risk perception, which can be classified as the attitudinal variable. Considering the perception of health and environmental risks, it is important to point out that manufactured...
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