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Simulační strategie včelstev
Klimecká, Alena ; Polášek, Tomáš (referee) ; Milet, Tomáš (advisor)
The aim of this bachelor thesis is to design, implement, and test a game inspired by the life of bees. The design is based on researched data regarding bee biology and reviews of existing games on this topic. The game was developed using the Unity engine and coded in C\#. It features a tutorial campaign as well as the main gameplay, incorporating mechanics such as unit movement, combat with enemies, building of structures, world generation and exploration. The result is a 2D strategy game that not only offers a gaming experience but also educates players about the life of bees.
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An optimal strategy for transporting objects between moving conveyor belts
Vítek, Pavel ; Friml, Dominik (referee) ; Veselý, Libor (advisor)
This thesis deals with strategies used in pick-and-place applications. In the theoretical part, the main parameters of the robot-conveyor system, such as efficiency and gripping rate, are first described. Subsequently, pick-and-place problems are divided into solutions with one or more robots. Then, the paper focuses on well-known strategies such as FIFO or SPT. The construction of a cost function based on the position of an object on the conveyor is described. Furthermore, the creation of the simulation is described, which is then compared to the B&R solution. Then, the different strategies in different scenarios are analysed. Finally, the rules for the selection of strategies are formulated and the whole paper is summarized.
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Corporate value proposition and strategy
CHYLÍKOVÁ, Markéta
The content of this thesis focuses on the analysis of companies' value propositions and their strategies. The aim of this thesis is to analyse the current situation of selected businesses based on the chosen methodology and subsequently propose changes to improve their strategy. This main objective was achieved through four sub-objectives. The thesis is divided into two parts: theoretical and practical. The practical part explains basic concepts such as strategy, strategic thinking, blue ocean strategy, as well as the significance and principles of the business model, which is crucial for this thesis. Related concepts such as value proposition, value for the buyer, and value chain are also discussed. In the main part, individual companies are characterized, and business models are developed. Subsequently, the companies' value propositions and their determinants are evaluated using value curves, PEST analysis, and Porter's model of 5 powers. Recommendations for strategy and changes for each company are then proposed. To achieve this goal, a framework of four active measures was developed. All three examined businesses are highly successful on the market and offer customers a certain added value. The company Pandora has a strong market position primarily due to its original bracelets, which customers can customize according to their preferences. Mixit is known primarily for its custom mixing of muesli according to the customer's taste and choice. Airbnb is successful due to its diverse range of accommodations and varied experiences.
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Company performance measurement by using Balanced Scorecard method
Navrátil, Šimon ; Pavláková Dočekalová, Marie (referee) ; Kocmanová, Alena (advisor)
This thesis focuses on the economic and financial evaluation of M&M Finance company s.r.o. using financial analysis and the Balanced Scorecard model. The first part of the thesis describes the methods and analyses used to evaluate the company's performance, with a focus on the Balanced Scorecard method as a key model. In the second part, these methods and analyses are applied to evaluate the performance of M&M Finance. The third part includes a proposal for implementing the Balanced Scorecard method in M&M Finance, which aims to improve the company's performance.
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Proposal for the Expansion of Infant Food to the Vietnamese Market
Tranová, Petra ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
The subject of the diploma thesis is the presentation of a procedure manual for a Czech company with baby food products when entering the Vietnamese market. The company selected for the submission of the manual is engaged in the production and distribution of baby food for infants and young children. The work is divided into four parts. In the introductory part, the issue is defined, the main and sub-goals to be achieved by the diploma thesis are set, and the methods used are described. The theoretical part defines the basic concepts of the solved problem. This part is followed by an analytical part with an analysis of the current state of the company. The last part contains our own solution proposals, including an economic evaluation.
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Marketing Strategy for Wellness Kuřim
Kopřiva, Vojtěch ; Sojka, Jan (referee) ; Koleňák, Jiří (advisor)
The aim of this master’s thesis is the suggestion of marketing strategy for Wellness Kuřim. The theoretical part contains an explanation of basic concepts of marketing and marketing strategy. The practical part is concerned with analysis of the current situation of the company which serves as a basis for suggesting marketing strategies. The result is a summary of measures and proposals, including their benefits for the company.
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