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Business Plan
Kovandová, Klára ; Vencourová, Monika (referee) ; Meluzín, Tomáš (advisor)
The master´s thesis deals with the draft of the business plan for the new business from selected branch. The thesis is divided into three parts. In the first part there is defined basic theoretical background related to the topic. The second analytical part deals with analysis of the relevant market and the final practical part contains the actual creation of of the business plan.
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Business Plan
Remer, Tomáš ; Koráb, Vojtěch (referee) ; Veselý, Josef (advisor)
The subject of the diploma thesis is a business plan, which consists of the establishment of a new company with its own nut products. The first chapter contains the theoretical background of the thesis concerning the business and the established analytical methods. The second part deals with the analysis of the current situation of the external and internal environment of the company, with the application of marketing research. The third part is devoted to the development of a specific business plan, using the knowledge from previous chapters.
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Proposal for Company Communication Mix
Jakubčová, Michaela ; Novák, Petr (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis deals with improving communication mix of the selected joint stock company. The first part focuses on the theoretical interpretation and definition of the important concepts of the marketing, environmental analysis, marketing and communication mix tools. The following part describes the activity of the analysed company, the current marketing and communication mix. This section also contents the SWOT analysis and the questionnaire survey. In the last part I propose the new communication mix to improve the company’s market position.
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Information System Assessment and Proposal of ICT Modification
Závodný, Jiří ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
The bachelor thesis is focused on the analysis of the information system in XCR Svorada s.r.o. and a subsequent proposal for amendments. The first part is devoted to the theoretical background needed to understand the issue. Furthermore, the analysis of the company, its internal and external environment, the analysis of the information system used and in the last part of the proposal changes for improving, streamlining and simplifying the work with the information system.
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Business Plan - A Company Providing Catering Services
Stržinek, Daniel ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
The diploma thesis is focused on the business plan, which deals with catering services. The thesis is composed of two parts – theoretical and practical. The theoretical part focuses on the structure of the business plan, necessary analyses, sources of financing, and legal forms of business. The practical part comprises of knowledge gained from specialised literature and experience in this field. The conclusion involves a comprehensive choice of one most suitable option which is completed from a wide range of possibilities in separate chapters.
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Information System Assessment and Proposal of ICT Modification
Trinh, Ngoc Minh ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
The thesis‘ topic is “Assessment of the company's information system and proposal of changes.” The thesis deals with the information system of Brno-based company Sneakergallery s.r.o., that sells clothing, footwear and offers commission sales services. The thesis is concluded by a proposal of changes for the insufficiencies pointed out in the analysis, improving the functionality of the company’s information system.
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Optimalization of a Organizational Strukture of a Football Club
Selinger, Tomáš ; Šmedek, Martin (referee) ; Kotrbáček, Václav (advisor)
Bachelor thesis provides an analysis of the football club FC Slovan Rosice and subsequent optimization of its organizational structure . The work is divided into three parts. In the first theoretical resources , the second will discuss the functioning of the club through the analysis of the organizational structure, SWOT and SLEPT analysis. The last part is a result from the findings proposed solutions and changes that resulted from the analyzes .
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