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Albatros publishing as part of the modern media corporation and reading support for childern
Parkanová, Šárka ; Halada, Jan (advisor) ; Batistová, Anna (referee)
In this thesis I try to outline running and production of the publishing house Albatros from 2002 on, after 2009 as a part of modern media company Albatros Media a. s. Within the framework of company presentation I also focus on its other member companies. The formation of edition profile is necessery to connect with describtion of present state of the book market and conditions for book publishing, in this case book publishing for children. Part of my thesis is also a presentation of competitors on the market with literature for children, outline of methods for reading support and consideration about how books published by Albatros after 2002 are succesfull. The aim of my thesis is primarily the describtion of the evolution of the publishing house Albatros after 2002 and its present state and also presentation of conditions in which the production is created.
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František Kaván - friendship in correspondence 1894-1941, Kaván's correspondence with František Topič, Oldřich Blažíček and Ladislav Jan Živný
Charvátová, Eliška ; Ebelová, Ivana (advisor) ; Zachař, Michael (referee)
This diploma thesis presents compiled and edited collection of letters from the czech landscape painter František Kaván (1866-1941), a scholar of Julius Mařák's painting school, to the publisher and gallerist František Topič (1858-1941), the painter Oldřich Blažíček (1887-1953) and the librarian and bibliographer Ladislav Jan Živný (1872-1949). The edition is based on 104 letters kept in the Museum of Czech Literature in Prague and the Archives of the National Gallery in Prague. The correspondence describes a life of the painter from the year 1894 to 1941. The diploma thesis analyses and comments approachable literature and deals with relevant sources of material. Editorial comment summarizes principles and methods applied in this thesis, one part is dedicated to the editor Svatopluk Klír. The main parts are chapters based on commentary of selected passages of 104 edited documents with further relevant information in the apparatus. Fulltext edition of mentioned documents is a part of the appendix. A part of the thesis are indices and list of sources and literature. This edition of Kaván's letters from 19th to second part of 20th century reflects till now uncompiled sources and throug them give as a new insight into life and work the significant czech landscape painter and his three friends who...
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František Kaván (1866-1941) in the Letters for his Wife and Friends
Charvátová, Eliška ; Ebelová, Ivana (advisor) ; Zachař, Michael (referee)
This rigorous thesis presents compiled and edited collection of letters from the czech landscape painter František Kaván (1866-1941), a scholar of Julius Mařák's painting school, to his second wife Pavla Kavánová-Šírová, the publisher and gallerist František Topič, the painter Oldřich Blažíček and the librarian and bibliographer Ladislav Jan Živný. The edition is based on 259 letters kept in the Museum of Czech Literature in Prague and the Archives of the National Gallery in Prague. The correspondence describes a life of the painter from the year 1894 to 1941. The rigorous thesis analyses and comments approachable literature and deals with relevant sources of material. Editorial comment summarizes principles and methods applied in this thesis, one part is dedicated to the editor Svatopluk Klír. The main parts are chapters based on commentary of selected passages of 259 edited documents with further relevant information in the apparatus. A part of the thesis are indices and list of sources and literature. Fulltext edition of mentioned documents is a part of my bachelor and diploma thesis. This edition of Kaván's letters from 19th to second part of 20th century reflects till now uncompiled sources and throug them give as a new insight into life and work the significant czech landscape painter, his...
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Publishers - differences and similarities in
Sýkorová, Kateřina ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
Bachelor thesis describes the development of publishing houses in Czechoslovakia and the Czech Republic in the years 1948-2012 with a focus on the legislative definition of their activities. It describes the different phases of Czech history, which had a major impact on the transformation of publishing houses, as the communist overthrow in 1948 and the following fifties and related nationalization of publishing houses, imposing of censorship and control of issued periodic and non-periodic publications; the sixties and the year 1968 and the Prague Spring, when there was a brief disengagement of these restrictions; subsequent normalization, which brought a "consolidating of relations" in the sense of political and ideological dictates; recent historical milestone is the year 1989 and following period until about 2012 with the emergence of democracy which brings the transformation of the market, privatization and the new legislative framework for publishers. The aim of this thesis is to compare the evolution of publisher houses in the pre-November and the post-communist era using a descriptive method.
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The Profile of Contemporary Publisher:HOST
Lukášová, Barbora ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
In this thesis I try to outline running and production of the contemporary publishing house Host. The publishing house Host was established in 1990s' but the magazine Host, whose legacy the publishing house carries, has been working for several decades. The publishing house Host and the magazine Host have been coexisting simultaneously and shared almost the same editorial team. For that reason it is not quite possible to separate one from the other. In the first part of this thesis I introduce the initial existential period of the magazine Host from 1920s' to its samizdat publication in 1980s'. In the next part I try to ouline the beginning of the publishing house Host leaded by Dušan Skála in early 1990s'. The current shape of the publishing house and the magazine has been formed since the second half of 1990s' under the leadership of Tomáš Reichel and Miroslav Balaštík. In the main part of my thesis I try to describe the contemporary work of the publishing house Host which I make mostly through its book production. I also try to point out the transformation of the publishing house Host from a narrowly focused publishing house to a publishing house whose production can excite even a mass readerʼs interests. The aim of my thesis is primarily to introduce comprehensive description of publishing...
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Travel tourism magazines on the czech media market-a comparative analysis of the C.O.T.Business and National geographic
Juránková, Simona ; Dolanská, Nora (advisor) ; Wolák, Radim (referee)
Travel periodicals are one of the means, how can readers - potential tourists to learn about a specific destination, or be motivated to visit presented country. This diploma thesis describes the development and transformation of the tourism magazines that are published in the Czech Republic after 1989. The attention is focused on the title COT business (for professionals) and National Geographic (for the public). Although targeted at different audiences, both periodicals bring news and coverage from destinations, interviews with travelers, practical travel advices and thus contribute for the increase or decline of demand for various places. Selected magazines gradually gained a strong position on the Czech media market and can be thus described as prototypes in their segment. Especially in recent years in comparison with the competition selected periodicals have declined in sold costs, advertising revenues and readership. The aim of this thesis is to investigate the market overall with selected travel periodicals and also identify opportunities that should selected titles (publishers) include into marketing planning, if they want to stay "leaders" on the media market. The thesis also presents a case study that is comparing the framing methods of selected destinations in order to determine, to what...
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Contemporary book market. Field Inquiry research among both booksellers and customers and its evaluation
Kubecová, Lucie ; Hník, Ondřej (advisor) ; Hausenblas, Ondřej (referee)
The aim of the bachelor thesis is to present an overview of the Czech book market. At the same time there should be given the outcome of my own inquiries as compared with the currently available data. The thesis is based on the statistical data and information which were offered to the author by the representatives of the Czech book market. The introductory part which marks the year 1989 as the start of the contemporary book history is followed by the characteristics of the book market structure during the years 2001 - 2010. The impact of the decisive factors, in particular the V.A.T. increase, and the new modes of reading such as electronic books ,are analysed. The thesis was complemented by the face to face interviews with two contemporary Czech authors who at this occasion presented their opinions on the latest developments of the Czech book market.
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The publisihing house's profile : grada
Fiala, Adam ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
After 1989 publishing business opened for new subjects. One of them is Grada Publishing, a. s., which celebrated the 20th anniversary of its successful activity on the Czech market in 2011. Grada focuses on non-fiction and professional literature on the book market and is ranked as one of the five most productive subjects with more than three hundred books a year. This bachelor thesis concentrates on description and analysis. It presents collected information about the publishing house's formation and development; primarily it deals with the changes in the catalogue of publications in the set period of two decades. A short summary of the discipline's history offers the opportunity to compare it with the modern shape of publishing profession. Grada started with computer literature. Computers and the Internet are said to be stealing readers. The thesis also deals with the response of the publishing house to new possibilities of publicity and distribution of books (Internet, e-books). Further, it focuses on an overview of the current state where emphasis is put on thematic categories and editions and their evaluation. In order not to leave the publishing house out of the context of the Czech book market, the selection of analogous and potentially competing enterprises are analysed in the bachelor...
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